|Real Results For Your Online Business|
Making the most of your customer data.
|July 19, 2014|
By Jesse Conboy
Have your online marketing efforts brought you measurable results? If you answered "no" to this question, perhaps it's time you considered utilizing our online marketing solutions for your business. While our many satisfied clients and proven track record of results speaks volumes, it is our ability to stay on top of current trends while utilizing the latest techniques to market your business efficiently which sets us apart from others in the online marketing space. As part of our efforts to provide our clients with the best services available, our expert staff routinely earn certifications in the latest marketing technologies available.
Case in point: Meyer Computer's very own April Chang recently completed the "Ecommerce Analytics: From Data to Decisions" course presented by Google's Analytics Academy. An in-depth, multi-unit course "Ecommerce Analytics: From Data to Decisions" teaches reporting and analysis techniques to aid in the understanding of online customers, their shopping behaviors, and how best to utilize this understanding for advancing one's business conversions and overall strategy.
If you too would like to utilize April's knowledge to boost your online business, contact Meyer Computer, Inc. today for your free marketing consultation.
Posted in categories:[General Marketing] [Search Engines] [SEO] [Social Network Marketing]
|Meyer Computer Recognized by Maui United Way |
MCI honored with the Maui United Way Community Partner Award for 2014
|July 12, 2014|
|By Jesse Conboy|
Held at the Kamehameha Golf Course Clubhouse, the Maui United Way 45th Annual Meeting and Recognition Luncheon brought together many of Maui's best and brightest as the organization installed new officers Stephen Kealoha, chair; Paul Mizoguchi vice chair; Scott Blaine, treasurer; and William Nill, secretary while also recognizing the many partner agencies and individuals whom help to support Maui United Way's ever expanding contribution to our community. These many contributors have helped Maui United Way raise close to $1 million over the past year alone; money which will help support over 40 community organizations including new partner agencies Special Olympics, Boys & Girls Clubs of Maui, Lahaina Arts Association, Book Trust, PATCH, PACT, and the Paia Youth & Cultural Center.
In addition to great food and great company, the staff at Meyer Computer, Inc. were pleasantly surprised and honored to be recognized by the organization as Maui United Way president Laksmi Abraham presented owner Chris Meyer with the Community Partner Award for continuing to provide web services for Maui United Way throughout the years!
A big thank you goes out to Laks and the entire crew at Maui United Way for continuing to help our community "Live United." Mahalo!
Posted in categories:[Maui]
|Anatomy of an Outstanding Facebook Post|
Ten tips to help you effectively engage and communicate with your audience.
|July 03, 2014|
By April Chang
Facebook is SO easy! Just post to your Facebook Page and people will come in droves to hear what you have to say... Right? Well, we all wish it was that easy, but the reality is that many businesses and individuals stop updating their pages when they don't see the results they imagined.
But don't despair. It's time to pick yourself up, dust yourself off and begin again. We have some Facebook Marketing tips that will help you successfully engage and increase your following.
- Don't let your fans forget about you! Post regularly. You can safely post multiple times a day. Also think about the time you are posting. When are more people online? During working hours or after? Posting at the right time will help you get more views.
- Keep it short, sweet, engaging and concise! Write a short blurb to entice your fans and link off to the appropriate page. Stay away from long posts. You don't want to give everything away -- you want fans want to click on your link!
- If you're sharing information, don't make the people work to find it. Link back to the relevant blog post or website page whenever and wherever possible. Don't just link to the main page of your site.
- Try and be as diverse in subject as possible while staying within the theme of your Brand/Website. Don't just stick to the same ol' same ol'. That's boring for you and it's boring for your Facebook fans.
- Asking questions and get people talking. Start a conversation. People will like, share and impart their wisdom/opinion which will increase engagement.
- Pin or anchor one of the posts on your page's timeline to the top. It will stay up there for 7 days. Use this feature to highlight specific posts about remarkable content.
- Use images whenever possible. They are proven time and time again to increase engagement. It's the eye candy that pulls them in.
- Like comments, engage and answer fans. It's a great way to grow your audience and show you're interested in what your Facebook fans have to say.
- Be sure to reply to people asking questions in a timely manner. The sooner the better! If someone takes the time to leave a question on your Facebook Page, do not make them wait long for an answer.
- Positivity begets positivity. Feelings are contagious. Post happy things. Share fun pictures and videos. Use that like button. It will inspire and energize your fans which will translate into more engagement and sharing.
Posted in categories:[Facebook] [General Marketing] [SEO] [Social Network Marketing]
|Welcoming Megan to the Meyer Computer Family|
Introducing our new Office Assistant...
|June 06, 2014|
By Beth Kawachi
We are always excited to welcome a new staff member into the fold here at Meyer Computer. Everyone put your hands together because we're excited to introduce our new Office Assistant, Megan Simmons!
Megan is a recent graduate of the University of Hawaii at Maui College, where she was a member of the Phi Theta Kappa honor society and received her Associates degree in Accounting. Prior to joining our team, Megan worked part-time as a bookkeeper and part-time in the retail industry. All of these details make it evident how hard-working she is!
Complementing her excellent work ethic is the fact that she is naturally very helpful and friendly. She is a joy to work with, not only for us, but I believe that our clients will have a great experience working with her as well!
If you are interested in having our awesome team create a new website for you or your business, or you need help managing your social media accounts then feel free to contact us by phone at 808-249-0970, where you will be greeted by Megan's friendly voice.
|New Kid on the Twitterverse Block|
Use these helpful tips to avoid embarrassing first-timer blunders
|June 02, 2014|
New Kid on the Twitterverse Block
By Patty-Ann Copperfield
Being the new kid is never fun. We've all been there. 30 tweets later, and still no one has Mentioned, Favorited or Followed. Here are a few suggestions to prevent you from being a stagnant new account.
First things first. Update your Profile to reflect your brand.
Find a Few Friends, or Frenemies
- Use your logo as the profile avatar
- Link to website
- Include a short company blurb
- Add location
Yay, your new Twitter account has been made! Off the bat, Twitter will nudge you forward with accounts thrown in your face, labeled as Suggested Users. Before you go on a Following Spree, stop! Prior to diving in head-first, create a basic game plan. Do some ground work. Make a note of what accounts are similar to yours and observe their approach to handling their Twitter account. Are they successful at engaging their audience?
If you'd like to keep an eye on your competition without them knowing, set up a Twitter List and set it to Private. This will allow you to generate a feed based on list groupings. Unlike your Home Feed, a List will strip away the noise, and present only specific accounts.
Now you can make a few friends. Seek out likeminded brands, any organizations your company supports, news source, etc. But keep in mind to avoid mass following, as well as unfollowing. Twitter can flag your account for spamming abuse, and most integrated Twitter tools have removed multiple follow/unfollow features, specifically for this reason.
Don't be a Me
A Me, is a user that likes to toot their own horn far too frequently. Savvy Twitter users will skim and scan quickly through your profile before Following and if all that's there is self promotion - good luck with that.
Keep Your Eyes and Ears Open
Search within Twitter to find conversations that relate to your industry. A useful way to do this, is with a Hashtag*. Save hashtag searches after you query a search. Like Lists, hashtag searches allow you to narrow your search. Find Tweets that relate to your brand and things that you'd like to discuss. You may even be lucky enough to come across a user looking for information that's specific to your company's service.
*By the way, since I've mentioned Hashtags:
#AvoidUsingUnnecessarilyLongHashtagsLikeThis #or #also #using #them #this #way #to #tell #a #story. Bottom line: It's irritating as hell, difficult to read for most and it looks horrible. Unless of course, you are doing this for comical reasons. If so, carry on.
Thank you for the Follow @Jack! Thank you for the Follow @Sam! Thank you for the Follow @Karen!
You get the point. Abused automated responses are dull and fake. Thank You Tweets should come off as meaningful and personal. You kill the entire vibe by letting an automation do it for you. Not all autoresponders are bad. If you have a blog, let that automatically feed to your account. If you're an ocean related company, automate the surf readings from your area. The key is to find a balance, without overdoing it.
My biggest pet peeve is an account that is solely run through a Facebook connection. All Tweets look like incomplete statements ending in that blasted "...fb.me." For crying out loud people, if you are on Twitter: Be. On. Twitter.
Inconsistent Spurts of Activity
A Tweet here, a Tweet there, followed by complete silence. Be consistent with your tweeting activity. The bare minimum I'd suggest, is one per day. Optimal timing for your posts will depend on who you are trying to reach. For example, B2B works best during best during business hours when businesses are actively engaging.
What Works for Me, May Not Work for You
All the suggestions that I've offered up, are exactly that. Suggestions. You may find a better way to work the system, and by all means - go for it. Everything that I do, may not work for you. And that's okay. It doesn't mean that you have failed, it just means you need to adjust your approach. With enough socializing within Twitter and experimenting with things like, the best time to post, you will be able to determine what works for your brand and the audience that you are targeting.
Posted in categories:[Social Network Marketing] [Twitter]
|The Importance of Social Media Engagement|
If you neglect your fans and followers, then you are losing out big time!
|May 24, 2014|
By April Chang
Don't neglect your fans and followers! If you do, you are losing out on immediate and future opportunities.
Companies that engage with their customers via social media are known to have more loyal customers. Examples of companies that do it right : Old Spice (YouTube), Coke (Facebook), Starbucks (Twitter)
Many consumers actually now prefer to contact and interact with companies via social media rather than going through phone or a traditional support form. It's quick, easy and their already there engaging with friends and family.
Fans & Followers - Don't Leave 'em Hangin'!
If someone has taken the time to leave a question for you or your business on your social media page, be it YouTube, Facebook, Google Plus, Twitter, etc., be sure to answer them -- preferably in a timely manner. Try not to make them wait too long for an answer.
Just think of it this way, if someone calls your business, you answer the phone and you answer their questions. Same with email or a form submission from your website. It should be the same with social media.
Why Should You Answer Those Social Media Questions Quick?
- Providing excellent customer service.
- Displaying professional conduct to other visitors on your Twitter, Facebook or Google+ Page. Guess what? It's not only the person asking the question that sees the interaction! A lack of prompt, professional attention can reflect badly on your company and its customer service.
- Questions left unanswered by the host (you) are easy targets for competitors to come in and snag a potential customer -- whether it be the person asking the question, or anyone else on your page who sees the conversation.
- Can build trust and a loyal following.
Engagement = Exposure
Easily one of the most important aspects of social media marketing currently, engagement is something that should not be ignored or neglected. We already went over how engagement can foster and build a loyal following, but a there is a secondary benefit -- more exposure.
Social Media Networks such as Google Plus and Facebook give more weight to posts that drive user engagement. Which means those posts are more likely to show up in the main feed for your followers and, potentially, friends of your followers feeds.
Basically, when a follower likes or comments on a post of yours, that means they have found it of interest and the social network feels it may also be of interest to their friends as well. This would mean exposure for your company to someone who may not be following you as of yet.
Keep in mind that people are easily influenced by their friends, so this is an added advantage as long as you are representing your page in the right way.
Like and be Liked
Like your followers comments and connect with them. Show them your interested in what they have to say! The more you interact with your customers and the more they interact with you, the better the chance your posts are going to show up in their Top News feed.
Don't let your fans forget about you! Engagement starts with regular posts on your end. You can safely post multiple times a day. Keep the subjects fresh and interesting. When people comment on your post, jump into the conversation in a genuine and human way. How you choose to engage with your followers impacts how they view your brand. If done well, it can foster trust and form future long-lasting relationships.
Key Points of Engagement
- Regular Posts
- Fresh Variety of Engaging Posts - photos, videos, links, questions, etc.
- Link back to your website wherever and whenever it makes sense.
Posted in categories:[Facebook] [Social Network Marketing] [Twitter]
|Your Social Media Diversification Strategy|
Why you should market your business across multiple social networks
|May 16, 2014|
By Jesse Conboy
Can you be found on Facebook? LinkedIn? Instagram? Twitter? Or any of the myriad other Social Networks that are out there? Perhaps you are not active on every network, but have more than one which you use on a regular basis. So many of us stay connected to our friends, family, and the rest of the world everyday through multiple social networks, yet when it comes to connecting our businesses to the rest of the world, many of us fall into the trap of thinking "one network is enough." Here's why, when it comes to Social Media, one is never enough:
Ready to get your business on more social platforms, but unable to commit the time to doing so? Meyer Computer Inc. can help you pick up the slack with custom Social Marketing plans to fit your needs and budget. Contact us today to find out more!
- "Never Put All Your Eggs in One Basket"
Surely you have heard this bit of advice in reference to all manner of situations in life and in business. Just as you would implement multiple investment vehicles in your portfolio to minimize risk, so too should you take this diversified approach to your Social Media Marketing initiatives. Plan to implement a strong presence for your business on at least two of the major networks (e.g. Facebook + Twitter, Pinterest + Instagram, etc.) As all the major networks have their own unique audiences whom favor certain networks over others, this strategy will help your business reach as many potential customers as possible by capturing the attention of those whom may have an active presence on one or two of your chosen networks, but are not as active on others.
Another reason to cultivate multiple social media accounts: When (not if) a network goes down, most people migrate to another network temporarily until the outage is resolved (i.e. Conversations on Twitter spike whenever Facebook goes down.) You don't want to leave these customers with only your competition to talk to/follow/buy from just because you decided not to maintain a Twitter account for your business.
- A Chance To Tailor Your Message
The primary reason many people prefer certain social networks over others is largely due to the unique features each network provides its users. As a business, you should take full advantage of these features, and the unique audience they attract, by creating content specifically tailored to these users. As your social presence grows, opportunities will arise to entice your followers to join you on multiple networks, giving your business further opportunities to engage with your followers/customers.
Posted in categories:[Facebook] [General Marketing] [Local Search] [Maui] [Search Engines] [SEO] [Social Network Marketing] [Twitter]
|Web Design Spotlight - Ka Lima O Maui|
KaLimaOMaui.org gets a new look!
|May 12, 2014|
|By Nikki Kurisu|
If you’re a frequent visitor to Ka Lima O Maui’s webpage, you may have noticed a bit of a change! KaLimaOMaui.org has recently been given a fresh, new look by the hard-working web design team at Meyer Computer, Inc. Not only is the website simple and easy to navigate, it’s also sporting responsive design! This means that whether you’re on a desktop computer, hand-held tablet, or phone, you can still expect a high-quality experience while visiting their website.
Ka Lima O Maui is a 501 (c)3 non-profit organization and has been part of Maui’s community since 1955, providing assistance to adults with disabilities in their search for meaningful employment opportunities. They enrich the lives of their clients by providing job training and employment throughout various Maui businesses. Ka Lima O Maui also offers various programs which are aimed towards “Enhancing Lives through Self-Reliance” by supporting and encouraging their adult clients. If you're interested in contributing to Ka Lima O Maui's cause, feel free to connect with them by visiting their new website! All of their contact information is clearly visible at the top of their homepage.
As always, you can contact the hard-working team at Meyer Computer, Inc. if you're interested in creating a new website or if you're looking for assistance with your marketing campaign!
Posted in categories:[Maui] [Web Design]
|Facebook and Twitter are Rolling Out New Designs|
A breakdown of content shuffles, updates and redesigned sections.
|April 26, 2014|
Facebook and Twitter are Rolling Out New Designs
By Patty-Ann Copperfield
Every now and then, social platforms tend to refresh themselves aesthetically (with and without joyous cries from users across the world, but mostly the latter) and we've caught wind of a few changes coming from Facebook and Twitter.
First off, Facebook is rolling out a fresh look for their Business Pages. This streamlined look doesn't seem to feature any new items, but sections seem to have been shuffled around. All of your Page Posts are now pushed into the right column. They say that they're going for a much more consistent flow of posting. I hope we don't lose out on Post Pins to the top and Highlights, but realistically, there isn't much real estate within the right column for it to work nicely. Bummer. The left column now houses your business info. Like count, map, hours, number, website URL, etc. Info shown here varies depending on if your business is brick and mortar or online.
The Pain that is the Admin Panel
I'm not sure how you felt about it, but it took me quite some time to get accustomed with the blasted huge bar that pushes everything aside. Users will now have easier access to important admin tools. Ad info, likes, unread notifications and messages will be accessible from any area on your Page. New navigation options are available at the top with access to your activity, insights and page settings.
Watching the Competition
A few months ago, Facebook rolled out this cool feature called Pages to Watch for those that like to keep an eye on their competition. This awesome tool is also about to get a makeover with its own tab in Insights. Now you can track more than just likes! The Overview tab will showcase key stats from these Pages and the Posts tab will show you their past week's most engaging posts. Great info to monitor businesses similar to yours. If you're worried about competitors finding out that you're watching them, keep in mind that all they receive is a notification that says they have been added to a Watch List. Facebook does not disclose who has added them.
Remember those cute little Apps seated right beneath your Cover Photo? They too, have been relocated. Apps can appear in two locations: in the left column, or in the top navigation menu. Don't worry, you still have the option to rearrange the order they appear.
When can you expect your page to change?
Facebook says that they are rolling the redesign out, but the only page I've seen sporting the new layout is Facebook for Business at www.facebook.com/marketingAPAC.
New Facebook Looking Twitter Profiles
On another interesting note, Twitter has decided to roll out a huge design update. Their new redesign for profiles features:
Soon users will also be receiving real-time notifications window that open while users are logged in at Twitter.com. These notification windows are fully interactive so users can reply, favorite and retweet directly from them.
- Customizable header
- Larger profile picture
- 3 column layout
- Ability to pin a Tweet to the top
- Tweets with higher engagement are larger
- Tweet filtering by all Tweets, Tweets with images/video, and Tweets with Replies
When can you expect your profile to change?
Within the next few days. At first only a handful of celebrities and new accounts received the new look, but as of yesterday all Twitter accounts that I manage were offered the upgrade.
Interested in learning more about how your local business can benefit with a social media presence? Give our office a call at 808-249-0970 and we can schedule a complimentary appointment to discuss your future online marketing efforts.
Posted in categories:[Facebook] [Social Network Marketing] [Twitter]