|Are You Building Your Local Search Presence|
Local SEO Tip: Citation Listings
|April 18, 2014|
Are You Building Your Local Search Presence
By April Chang
What's a Citation? In Local Search SEO lingo, a citation is any mention of your business out on the web -- whether it has a link back to your website or not. A citation could just be your company name and a phone number or it could be a company name, phone number, address, link to website, about section and more.
Citations are a key component in the ranking algorithms of the major local search engines (i.e. Google+ Local & Bing Local) -- Reviews being another big key factor. For arguments sake, let's say two companies were equal in every way except for one of them had a greater number of citations -- in most cases, the company with more will rank higher.
Another thing to keep in mind, all citations are not created equal. Citations from well-established and well-indexed portals (like SuperPages.com for example) help increase the degree of certainty the search engines have about the clients business contact information and categorization. Basically, they're a more trusted source.
Now that you know what citations are and how important they are, it's time to get Crackalackin'! Get out there and claim your local business citation listings.
Here are a few of the top local citation places that we help our own marketing clients get into, just to get you started :
- Consistency of the NAP (name, address, phone) is very important!
Don't do abbreviations. Do it the same exact way every time
- Make sure the address on your site reflects the same exact contact information.
- If there is a category for your company to be listed under, be sure to research it and make sure to choose the right one.
- Fill out as completely as possible. Take advantage of what each listing offers.
- Local citation listings are still worthwhile without an actual link back to your website.
Posted in categories:[Local Search] [SEO]
|Go, Go, GooglePlus|
A beginners guide to GooglePlus posting.
|April 12, 2014|
|By Nikki Kurisu|
Alright, so you've mastered posting on Facebook, Twitter, Pinterest, and all those other great social media platforms, but have you tried tackling Google+? Creating the perfect post to intrigue and engage your audience requires careful planning. But don't worry; we're here to help you with that!
Step one: Pick a pretty picture!
When it comes to posting on Google+ or on any social media platform, large high resolution photos are the way to go. Not only will they catch your viewer's eye, but with Google+ you'll get a nice position on your follower's feed! Like so:
Step two: Write a catchy headline or title.
Now that you have your audience’s attention due to your nice big photo, you can get down to business. Google+ has set up their post format to limit the amount of words or text that will be visible before having to click to “Read more” to view the entire post. What you write in this space is crucial. If possible, you’ll also want to include your referral link above the “Read more” zone.
If your little snippet is interesting enough and your link is clear and visible to the viewer, you’ve increased your chances of receiving a successful click-through!
There are also a few formatting tricks you can use to your benefit:
• *Bolded Text* = Bolded Text
• _Italicized Text_ = Italicized Text
• -Strike Through Text- = Strike Through Text
Step three: Hashtags!
Hashtags are great tools to use when it comes to creating your post. They’re fantastic search aids when users are trying to look for specific material. As amazing as they are, generally you’ll want to keep hashtag usage down to a minimum, maybe four or five quality tags, as they sometimes tend to clog up your post; especially when #you #start #to #tag #everything. Try to avoid that – use hashtags to your advantage and be sure to keep them relevant to your post! Although my photo was fairly simple, I still kept relevant with which words I wanted to be associated with my post.
Know your audience.
Now that you have properly prepared your post to venture out into the big Google+ world, it’s time to decide who will see your post.
Here, you’ll notice an area where you can pick and choose which circles you want to share your post with. Generally, you’ll want to keep your post “Public” as this allows anyone to view your post. You can also pick certain circles you specifically want to share with.
You can also share within communities here, however with the way Google+ is currently set up, you can only choose to share with circles OR with a community.
Step five: Engage!
After you have successfully posted and shared your first Google+ masterpiece you’re likely to get some activity. Be sure to pay attention to those who have taken the time to get in touch with you; this will take you a long way. Engaging with activity on your page shows that you care and have an interest in your audience and following!
We hope you found this guide helpful in some way. If you have any questions feel free to comment us below!
Posted in categories:[General Marketing] [Social Network Marketing]
|What Should You Expect from Your Internet Marketing Consultant|
Things to keep in mind when looking for your web sites perfect fit.
|April 05, 2014|
What Should You Expect from
Your Internet Marketing Consultant
By April Chang
So, you've got a shiny new website and you're ready to start marketing. It's finally time to parade it out in front of all the right people! Whether your outsourcing or thinking of bring it in-house, here are a few things you should expect from your chosen Internet Marketing Consultant.
First and foremost, they better know their stuff! Lots of time goes into research and since the Internet is always changing, that research never ends. Whether someone is providing services for only few or for several areas of marketing (such as SEO, social media management, content creation, video optimization or PPC paid ads), they should be able to answer all of your basic questions relating to that subject.
Not all client marketing goals are the same, so that means no 2 marketing campaigns are the same. Don't sign up for a cookie-cutter type service, because what works for one client does NOT work for all. Find a company or person that wants to sit down and build a custom strategy that fits your needs.
You want someone that cares about your needs, understands your business and that wants to know what your goals and expectations are going in!
Now that your SEO or Internet Marketing Consultant knows your goals, they should be providing you with reports that track those goals.
A few examples of reports Meyer Computer, Inc. offers:
- Traffic Stats/Analytics Report
- Pay-Per-Click (PPC) Success Report
- Social Media Activity Reports including Twitter, Facebook, YouTube and Pinterest.
- Facebook Advertising Report
Ready, Willing and Able
Not only should your marketing consultant be able to answer your questions during your initial consultation, but they should be available to answer any questions that may arise during your business relationship.
If you want a more hands-on approach, see if they are willing to meet with you annually, semi-annually, quarterly or even monthly to go over reports and any goal changes you may want to address. It will give them the chance to tell you about any new and exciting opportunities that may have arisen, to better build your websites exposure. It is also a perfect time to refocus your efforts and for you and your SEO or Internet Marketing Strategist to get better acquainted -- making for a stronger marketing campaign.
Outsourcing vs. In-House
Marketing a website is a full-time job, from optimizing content, running ads, analyzing traffic, to setting up and maintaining your social network presence. A few things to consider when looking for your Internet Marketer :
- Will your budget allow for having a full-time employee dedicated to Internet Marketing? Salary ranges from 55K for a beginner to 80K a year for a marketing veteran. Not to mention the taxes and benefits that come along with having an employee.
- You will have full control over all aspects in the marketing of your brand. But do you have the time to watch over your own web team?
- Who knows your niche better then you.
- Does your new hire understand all the job entails?
- When outsourcing, make sure to choose a agency that understands your business.
- How many are in the team to address your needs?
- Do they understand all the job entails?
- Are they laying out a clear strategy?
Now that you have all that to mull over... Got questions? Post them in the comments below.
|Web Design Spotlight - MEO, Inc.|
A fresh new look for MEO, Inc.!
|March 28, 2014|
By Beth Kawachi
Everyone in Maui County is familiar with Maui Economic Opportunity (MEO) and all of the good that they do for our community. As MEO is "dedicated to providing tools for living, for earning, for self-reliance, and for community involvement", it was important for them to have a website that was affordable and easy to maintain. We here at Meyer Computer were ecstatic to be able to work with such a deserving charitable organization and to make that goal a reality.
We worked closely with staff from MEO to make sure that the aesthetics of the website met their needs and transferred all of the content from their old website for them - something that we happily do for all of our clients. Our intuitive and easy to use Content Management System (CMS) allows them the freedom to create and edit pages for the website without requiring any knowledge of HTML.
"I have been making a few pages - and loving the CMS!" -Krstafer Pinkerton, Director of Information Technology
Most importantly the new MEO website is 100% responsive, this means that it will format itself for proper viewing size no matter what device or web browser you are using! This is a great feature because with the website being easier to view and use, we hope that their website will be brought to a larger audience so that they are able to help more people!
Posted in categories:[General Marketing] [Maui] [Web Design]
|Google Analytics Platform Principles Certification|
Advancing our Analytics Experience at Google Analytics Academy
|March 19, 2014|
Google Analytics Platform Principles Certification
By Jesse Conboy
Recently our very own marketing strategist, April Chang, took part in the latest Google Analytics Platform Principles Certification training, passing with flying colors! Here's her experience:
Q: What is it?
A course graciously offered by Google to improve your knowledge and skills using Google Analytics.
Q: How does one qualify for certification?
To qualify, one must complete a number of extensive training sessions laid out by Google's own digital analytics experts, followed by a final knowledge assessment.
Q: What benefits are there to participation and certification?
Along with the various lessons, Google provides community assets where students and analytics experts can engage, assist, and discuss each session with others in the community; helping everyone walk away with a deeper understanding of the Analytics platform and its capabilities.
Q: How was your experience with this training?
The experience as a whole furthered my existing understanding of the platform and even helped to resolve some issues I had discovered in the Analytics platform previously.
For those wondering; my Final Assessment score came in at a healthy 100%. WooT!
Posted in categories:[General Marketing] [Local Search] [MCI Tech Tools] [Search Engines] [SEO]
|2014 Mayor's Small Business Awards|
Congratulations to all of the exceptional nominees and award winners!
|March 05, 2014|
2014 Mayor's Small Business Awards
By Patty-Ann Copperfield
Last week Wednesday, the staff of Meyer Computer joined a well respected room of small local business owners and colleagues from Maui County for Mayor Alan Arakawa's 2014 Mayor Small Business Awards Ceremony. The event was held at the elegant Waikapu Ballroom of the King Kamehameha Golf Club. The nominee list included impressive individuals from diverse industries that make a positive impact within our community and our economy.
A huge mahalo to Maui United Way's President, Laksmi Abraham who nominated us for the Exceptional Small Business Award!
Here is a breakdown of the categories and nominees with winners in bold:
- Exceptional Small Business of the Year (10 or Fewer Employees)
- Chris Meyer – Meyer Computer, Inc.
- Dr. Guy Horie – Guy M Horie, DDS
- Barbara Chung – Palapala Designs
- Annette Niles – Maui Mamaki Tea Company
- Ralph Giles – Catering from Soup to Nuts
- Emily Sullivan – Maui Solar Project
- Sandra Koga – S & J Bakery, Inc.
- Mark Tracy – Valley Isle Marine Center, Inc.
- Tarrah and Noa John Horner – iCandie & iCopie
- Heidi Cramer – Maui Sweet Cakes LLC
- Jean Nakamura – Tom’s Mini Mart
- Exceptional Small Business of the Year (11-35 Employees)
- Gregory Cabanas – Pacific Asphalt & Maintenance, Inc.
- Jennifer Nguyen – A Saigon Cafe
- Kihei-Wailea Medical Center – Joel Kraus
- Exceptional Small Business of the Year (26-100 Employees)
- Bill and Maureen Marrs – Marmac Ace Hardware
- Young Businessperson of the Year
- James “Jason” Stenger Jr. – Alpha, Inc.
- Carlys Higuchi, Karsten Lee and Michael Leong of Maui Optix LLC
- Travis Morrin, Cody Christopher and Jaron Blosser – Three’s Bar & Grill
- Matthias Garcia – Intense Motorsports Maui
- Gigi Gaea – Hawaii Tasting Tours
- Jenny Greene – Turn And Draw LLC
- Lifetime Achievement Award
- Jennifer Brittin -Fulton – Exceptional, Inc. dba Employers Options
- Jim and Rand Coon – Trilogy
- Ronald A. Kawahara – Kawahara + Company, CPA’s LLC/Destination Maui, Inc.
- Outstanding Nonprofit Business
- Paula Ambre – The Maui Farm, Inc.
- Beth Ivey – Maui Friends of the Library
- Paul Tonnessen – Friends of the Children’s Justice Center of Maui
- Colin Hanlon – Boys & Girls Club Maui
- Joyce Kawakami – Feed My Sheep
- Annette Pauole-Ahakuelo Moloka'i Small Business Achievement Honorary Award
- Wailani Tanaka – Something for Everybody
- Suzette Kahana – B&S Kahana Corp. dba Kalapaki Girl Dezigns
Posted in categories:[Maui]
|Our Latest Maui Vacation Rental Website - Vacation-Maui|
A new look for Whalers Realty Management
|January 28, 2014|
By Beth Kawachi
Vacation-Maui.com recently launched their new website that was designed by the talented staff at Meyer Computer, Inc. Inspired by the aesthetics of their sister website, WhalersRealty.com, the new site is visually pleasing and user friendly. For your convenience the current specials and vacation rental search box are featured right on the main page!
You are able to do a plethora of things on their website - on the main page alone you can connect with them by clicking on the social media links, viewing a webcam with the coolest views of the Kaanapali Alii, view a list of their rental properties, or even subscribe to their blog or newsletter!
Feel free to head on over to Vacation-Maui.com and take a look and their newly designed site. If you like it, don't hesitate to contact us by phone at 808-249-0970 or by e-mail at firstname.lastname@example.org.
Posted in categories:[Domain Names] [General Marketing] [Maui] [Search Engines] [SEO] [Web Design]
|Ho, ho, ho! Santa Claus is Coming to Wailuku Town!|
Get your photo taken with Santa this Friday and support a great cause!
|December 03, 2013|
By Nikki Kurisu
Kick off the holiday season this Friday, December 6th, with Meyer Computer, Inc.! The Meyer Computer family will be offering great holiday photos with Santa from 6:00 pm to 9:00 pm, at the corner of Vineyard and Market Street. We will be accepting any new, unwrapped toys for Maui United Way's Annual Toy Drive, as well as monetary donations for A Keiki's Dream; a local non-profit which supports Maui's children in need.
So, if you're in the area, stop by 104 North Market Street in Wailuku and visit Santa and his hard working elves and show your support for our local Maui non-profit groups!
Posted in categories:[Maui]
|Web Design Spotlight - Home Managers, LLC|
A fresh new look for HomeManagersMaui.com!
|November 08, 2013|
By Nikki Kurisu
Home Managers, LLC has been providing Maui with property management services for more than 25 years. This week, we would like to feature Home Managers, LLC and their newly redesigned and user-friendly website.
A simple, yet efficient layout allows viewers to find exactly what they’re looking for with great ease. Easily browse through each page and find out more about their property managers, the different services they offer, contract and fees information, learn about the rental process and rental application forms, or read testimonials submitted by clients.
One of our favorite features is the property management module which can be easily used to display short or long-term rental properties or vacation rentals in a neat and orderly format.
We hope you enjoy HomeManagersMaui.com as much as we do! If you’re looking to build a new website for yourself or your business, feel free to contact our hardworking design team at Meyer Computer, Inc!
Posted in categories:[Maui] [Web Design]
|Meyer Computer Has Moved to a New Location|
Stop by our new office in Wailuku!
|October 10, 2013|
Meyer Computer Has Moved to a New Location!
By Patty-Ann Copperfield
Have you heard the Big News?
We are now located at 59A Kanoa Street in Wailuku, known locally as the Old Hokama Building. If you see the Snow Factory - then you are definitely at the right place. We're a few steps around the corner on the same building. Look for the double doors sporting our logo and stop in to say hi! Meyer Computer, Inc. is still a full-service online marketing company with a variety of packages that include:
We've outgrown our old office and now you can find Meyer Computer at our new office location!
If you're not quite sure where the building is, don't hesitate to give us a call at 808-249-0970 and we can email you a convenient Google Map from our Contact Page.
Posted in categories:[Maui] [Web Design]