|Recognition for the Realtors of Maui|
Congratulations to this year's Realtors Association of Maui officers and award winners.
|September 30, 2014|
|Meyer Computer, Inc. would like to congratulate Marion Haller and the incoming officers of the Realtor's Association of Maui on their appointment for 2015, as well as Courtney Brown of LuxuryRealEstateMaui.com for winning the prestigious REALTOR Salesperson of the Year award! We would also like to take a moment to congratulate Roy Sakamoto of Sakamoto Properties for being awarded the Realtor's Association of Maui's 2014 Special Recognition Award.
As the name implies, the Special Recognition Award is awarded to Realtor's whom exemplify the REALTOR spirit through a combination of utmost professionalism, committed community volunteerism and involvement, and outstanding accomplishments in their business ventures. Roy meets all of these requirements and then some through his commitment to our local community via support for various charitable organizations, such as Hale Makua Health Services, as well as demonstrating outstanding business acumen as the head of one of Maui's most prestigious real estate companies, Sakamoto Properties.
Once again, congratulations to all of this year's inductees!
Posted in categories:[General Marketing] [Maui]
|Web Design Spotlight - Mind's Eye Interiors|
Transforming more than homes, but their wesbite too!
|September 22, 2014|
|By Megan Simmons|
Looking for new furnishings has become even easier!
“How” You ask? Keep reading and you will find out!
Mind's Eye Interiors has been around since 1973, providing customers on Maui with a wide variety of island, modern, and Asian inspired furniture collections to choose from. Let their friendly staff of Interior Design Specialists help you with finding the perfect furnishings for your residence.
Always keeping on top of today's trends, Mind's Eye Interiors has also modernized their website with an awesome new responsive design that will display beautifully no matter what device is being used to access it. Not only do they help with making your in-store furniture shopping experience easy, but they now have made it easier for you to explore their showrooms and all that they offer on their new mobile friendly site, as well. Take a virtual tour through all three floors of the store from the convenience of your tablet, desktop or mobile device.
If you would rather see their beautiful and unique collections in person, come down to Mind's Eye Interiors, located in Lahaina at 1068 Limahana Pl., and check out their huge selections of various fixtures, furniture collections, finishing touches and more, which are beautifully displayed across their 13,000 sq ft store front.
If you are interested in a new responsive web site, feel free to contact our office and let the hardworking design team here at Meyer Computer, Inc help in building a new personal or business website for you!
Posted in categories:[Maui] [Web Design]
|Meyer Computer, Inc. Welcomes a New Team Member|
The Meyer Computer team continues to grow!
|September 08, 2014|
|By Nikki Kurisu|
Meyer Computer, Inc. is continuing to grow as we welcome Michelle Heller to our marketing department! Initially, Michelle began as an intern with our company, where she quickly learned the ways of online marketing and search engine optimization. After completing her internship of approximately 2 months, we felt that Michelle would be a great permanent addition to our team and offered to bring her on board as a part-time online marketer.
Michelle is currently attending the University of Hawaii Maui College where she is pursuing a Bachelors degree in Applied Business and Information Technology and an Associate’s degree in Early Childhood Education. In addition to working part-time at Meyer Computer and attending school, Michelle also manages her family business, Da Kine Painters LLC (D.K.P.), and is active in our community, dedicating her spare time to volunteer work - and we find that incredibly impressive!
Michelle’s dedication and great work ethic make her a valuable part of the team and we’re very happy to have her. Welcome to the family, Michelle!
Posted in categories:[Maui]
|Presenting A New Google Partner - Meyer Computer Inc|
Meyer Computer Inc is recognized as being trustworthy by Google.
|August 29, 2014|
"With Partner status, your agency can get recognized as a trusted business partner by Google and by clients."
By Beth Kawachi
Have you heard the news? Yes, it's true! Meyer Computer, Inc. is among the first few businesses in Hawaii to gain Partner status with Google. What does this mean for our clients? Well, gaining Partner status means that Google has found our company to be ethical and trustworthy, which in turn means our clients can rest easy knowing that they can trust in our marketing department to work hard so that they won't have to.
In order to reach partner status we needed to meet different requirements. Among those requirements were using the best practices possible for our client accounts and demonstrating that we are maximizing their AdWords performance. Google (as well as the marketing staff at Meyer Computer) wants to make sure that our clients are receiving the best service possible and that we're making the most of their budgets. Additionally, the head of our marketing department, April Chang, took the Fundamentals exam and an Advanced exam to become certified in AdWords. In order to make sure we stay on top of things, Google requires that April retake the Advanced exam every year, and the Fundamentals exam every two years.
Do you need help with your online marketing, SEO, or content creation? Look no further than the awesome* marketing staff here at Meyer Computer! Don't know how to contact us? Give us a call at 808.249.0970 or send an e-mail to firstname.lastname@example.org. We look forward to helping you put together a custom marketing plan that will fit all of your business' needs!
*Awesomeness now recognized by Google
Posted in categories:[General Marketing] [Google] [Maui] [Paid Ads] [Search Engines] [SEO]
|Website Design Spotlight - Rentals Maui|
A fresh new look, now with mobile-friendly design!
|August 16, 2014|
|By Nikki Kurisu |
Rentals Maui, a popular South Maui vacation rental company, helps visitors find the perfect vacation rental to fit all of their needs during their visit to Maui. They offer a wide variety of properties to choose from which are close to all of the great attractions South Maui has to offer, including: shopping, beaches, dining, and more!
Now, on to the moment you’ve all been waiting for: the shiny new website! RentalsMaui.com now sports a mobile-friendly design, making it easily viewable on your desktop computer, handheld tablet, and mobile device. Navigation has never been easier than it is now with the new simple menu layout. With a simple click of a mouse or tap of your finger, quickly perform real-time searches and book your favorite vacation rental, browse all available vacation rental properties, or discover current rental deals and discounts.
We hope you love the new Rentals Maui website as much as we do! And don’t forget, if you’re in the market for a new website, feel free to contact us for a free consultation and we’ll be happy to help you create the website you’ve always wanted.
Posted in categories:[Maui] [Web Design]
|Pay-Per-Click Advertising Tips Google Adwords Geo-Targeting|
How to use Targeted Locations to Get Your Ads to The Right People
|August 07, 2014|
|By April Chang|
Are you running Google Ads? What would you say if you could improve your Return on Investment (ROI) by being more innovative with the tools offered by Adwords? YeeHaw! Right!?! Well, maybe something along those lines anyway.
Get started by heading over to the settings area of your PPC campaign where you'll find some pretty powerful tools at your full disposal.
This time around we're going to take a closer look at Targeted Locations. Now, unless you are contemplating world supremacy, there is no reason your pay-per-click ads need to be visible to everyone around the world. Depending on your business, it makes the most sense to limit your ads to your target audience.
AdWords Location Targeting lets you target your ads to specific geographic areas.
- Postal Code (currently US only)
- Select a Radius Around a Location
Remember - The more focused you are in targeting the right customers for your ads, the greater your ROI -- Period!
WAIT! You're not done yet... scroll down a wee bit on the campaign settings page to find Location Options (Advanced) and here is what you'll see:
First Option : People in, searching for, or viewing pages about my targeted location (recommended).
Select this and your ad will be set to appear for anyone who is physically located in your targeted location AND to anyone who is located anywhere that is searching for web pages about your targeted location.
Second Option : People in my targeted location.
Your ads will show for anyone who is physically located in your targeted location only.
Third Option : People searching for or viewing pages about my targeted location.
If you select this option, the PPC ads will display for anyone who shows interest in your targeted location, regardless of where they are physically located. Those people outside of your geo-targeted area would have shown an interest in your locations through terms they used in their searches, content that they are viewing online, as well as a few other methods.
Geo-Targeting is Your Friend
Correctly geo-targeting your campaigns means you won’t blow your ad spend on wasted clicks from people who are outside your target area -- people that aren't really interested in your products or services. Which means you’ll be increasing the likelihood that the people clicking on your ads are ready to turn into customers. BAM Better ROI!
GeoTargeting has become an essential tool allowing you to make the most efficient use of your limited advertising budget.
Posted in categories:[Google] [Paid Ads]
|Seeing the Bigger Picture in Online Marketing|
Social media, blog entries, paid ads and your website all play a part in making your online marketing strategy a success.
|July 30, 2014|
By Patty-Ann Copperfield
Why am I not ahead of 'these guys' on Google? I've had my site for over a year!
Do you frequently add fresh content to your site?
Are you actively engaging on any social networks?
But I have ads on Google!
How often are these ads optimized to target specific keywords related to your industry and niche?
This is a familiar scenario that we are asked, all too often. Ultimately, companies need to understand that it takes more than a snazzy website to market your business online. Here's a few suggestions to get you going in the right direction:
Create your own content regularly.
- Create good content regularly for your website.
- Build a social community with quality information so that you become a source of information.
- Combine these efforts with an ad campaign to increase visibility for your site.
The quickest and easiest way to continually add fresh content is through a blog. Write articles that will appeal to your targeted audience. I cannot stress enough, on how important it is to use your own words. Copy and Paste is a big no-no. Plagiarism is l-a-z-y and in some instances, may even lead to copyright infringement. With that said, steer clear of cookie cutter companies that sell you auto-generated blogs that are generically written for your industry. A quick check with a decent online plagiarism tool will show if any part, or the article in its entirety, has been duplicated. Don't fall into the Two Birds, One Stone trap that'll negatively impact your website from duplicate content. If you decide to go with a writer, make it clear on what you'd like written and ask for writing samples. You can use the handy plagiarism tool I mentioned earlier to check for anything disreputable.
Content is King, but engagement is Queen and she rules the house. -Mari Smith
If you jump on the social media bandwagon - do it right. Social media engagement is vital and plays a big part in the amount of exposure you can create for your business. If you are just starting to test the waters with social media pick a platform or two instead of signing up for ALL of the networks available. This will allow you to focus time and effort with your chosen audience, versus trying to upkeep a variety of channels. You may have guessed it already - if I had to recommend a social network to start with, it would be Facebook. Although I love Twitter, information moves at a much quicker pace and can be intimidating for beginners.
Avoid Watered Down Ads
Let's say I'm a foodie blogger and I just created this Epic Apple Pie a la Mode recipe. My blog is fairly new and receives a decent amount of traffic but I really like apple pie a la mode, so I want to tell the world about it! So, I shuffle over to Google Ads and start an ad campaign for my awesome recipe.
First, I would research to see how popular the keyword phrase 'Apple Pie a la Mode Recipe' is. If it looks promising, I will optimize my ad campaign to focus on my preferred keyword phrase. When targeting your ad to the specific search term you want to take into account its expected reach, or how many people will see, and ultimately click on, your ad.
The term 'Apple' is too broad, and can get lost in a mess of searches for Apple brand technology. Avoid confusion by being specific with your keywords. It's the difference between: Apple > Apple Pie > Apple Pie a la Mode > Apple Pie a la Mode Recipe
The more people my ad reaches, the more likely my ad will be clicked on, therefore leading to more people who will get to share in the deliciousness that is my Epic Apple Pie a la Mode recipe!
The Bigger Picture
It takes more than time to start ranking prominently in SERPs. A sitting website with no updates will become stagnant. Kick start interest from search engines with a weekly blog to create relevant fresh content on a regular basis. Engage your social audience by actively communicating and updating followers. Use your activity to drive traffic back to your website. Rework those ads to target specific keywords/phrases, instead of being vague for irrelevant clicks. Don't confuse a big click-through rate as being a successful campaign. Are these clicks leading to purchases? If not, give our office a call at 808-249-0970.
Posted in categories:[General Marketing] [Search Engines] [SEO] [Social Network Marketing] [Web Design]
|Real Results For Your Online Business|
Making the most of your customer data.
|July 19, 2014|
By Jesse Conboy
Have your online marketing efforts brought you measurable results? If you answered "no" to this question, perhaps it's time you considered utilizing our online marketing solutions for your business. While our many satisfied clients and proven track record of results speaks volumes, it is our ability to stay on top of current trends while utilizing the latest techniques to market your business efficiently which sets us apart from others in the online marketing space. As part of our efforts to provide our clients with the best services available, our expert staff routinely earn certifications in the latest marketing technologies available.
Case in point: Meyer Computer's very own April Chang recently completed the "Ecommerce Analytics: From Data to Decisions" course presented by Google's Analytics Academy. An in-depth, multi-unit course "Ecommerce Analytics: From Data to Decisions" teaches reporting and analysis techniques to aid in the understanding of online customers, their shopping behaviors, and how best to utilize this understanding for advancing one's business conversions and overall strategy.
If you too would like to utilize April's knowledge to boost your online business, contact Meyer Computer, Inc. today for your free marketing consultation.
Posted in categories:[General Marketing] [Search Engines] [SEO] [Social Network Marketing]
|Meyer Computer Recognized by Maui United Way|
MCI honored with the Maui United Way Community Partner Award for 2014
|July 12, 2014|
|By Jesse Conboy|
Held at the Kamehameha Golf Course Clubhouse, the Maui United Way 45th Annual Meeting and Recognition Luncheon brought together many of Maui's best and brightest as the organization installed new officers Stephen Kealoha, chair; Paul Mizoguchi vice chair; Scott Blaine, treasurer; and William Nill, secretary while also recognizing the many partner agencies and individuals whom help to support Maui United Way's ever expanding contribution to our community. These many contributors have helped Maui United Way raise close to $1 million over the past year alone; money which will help support over 40 community organizations including new partner agencies Special Olympics, Boys & Girls Clubs of Maui, Lahaina Arts Association, Book Trust, PATCH, PACT, and the Paia Youth & Cultural Center.
In addition to great food and great company, the staff at Meyer Computer, Inc. were pleasantly surprised and honored to be recognized by the organization as Maui United Way president Laksmi Abraham presented owner Chris Meyer with the Community Partner Award for continuing to provide web services for Maui United Way throughout the years!
A big thank you goes out to Laks and the entire crew at Maui United Way for continuing to help our community "Live United." Mahalo!
Posted in categories:[Maui]
|Anatomy of an Outstanding Facebook Post|
Ten tips to help you effectively engage and communicate with your audience.
|July 03, 2014|
By April Chang
Facebook is SO easy! Just post to your Facebook Page and people will come in droves to hear what you have to say... Right? Well, we all wish it was that easy, but the reality is that many businesses and individuals stop updating their pages when they don't see the results they imagined.
But don't despair. It's time to pick yourself up, dust yourself off and begin again. We have some Facebook Marketing tips that will help you successfully engage and increase your following.
- Don't let your fans forget about you! Post regularly. You can safely post multiple times a day. Also think about the time you are posting. When are more people online? During working hours or after? Posting at the right time will help you get more views.
- Keep it short, sweet, engaging and concise! Write a short blurb to entice your fans and link off to the appropriate page. Stay away from long posts. You don't want to give everything away -- you want fans want to click on your link!
- If you're sharing information, don't make the people work to find it. Link back to the relevant blog post or website page whenever and wherever possible. Don't just link to the main page of your site.
- Try and be as diverse in subject as possible while staying within the theme of your Brand/Website. Don't just stick to the same ol' same ol'. That's boring for you and it's boring for your Facebook fans.
- Asking questions and get people talking. Start a conversation. People will like, share and impart their wisdom/opinion which will increase engagement.
- Pin or anchor one of the posts on your page's timeline to the top. It will stay up there for 7 days. Use this feature to highlight specific posts about remarkable content.
- Use images whenever possible. They are proven time and time again to increase engagement. It's the eye candy that pulls them in.
- Like comments, engage and answer fans. It's a great way to grow your audience and show you're interested in what your Facebook fans have to say.
- Be sure to reply to people asking questions in a timely manner. The sooner the better! If someone takes the time to leave a question on your Facebook Page, do not make them wait long for an answer.
- Positivity begets positivity. Feelings are contagious. Post happy things. Share fun pictures and videos. Use that like button. It will inspire and energize your fans which will translate into more engagement and sharing.
Posted in categories:[Facebook] [General Marketing] [SEO] [Social Network Marketing]