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What Is Ad Remarketing And How It Can Help Your Business Bottom Line
As soon as a visitor leaves your website is the perfect time to try and entice them back!
October 25, 2014
     

Ever wonder how to get visitors back to your website after they have left? You know they were interested in your service, or they wouldn't have been there in the first place. Well, it's time to try remarketing!

Remarketing, also known as retargeting allows a business to show their ads to people who have recently been on their site. This cookie-based technology uses simple JavaScript to anonymously follow your potential customer/client all over the Web. They could be checking their email, reading the news, browsing their favorite travel site, watching a YouTube video and then bada bing bada boom, there's you business ad enticing them to come back for another look.

As soon as they leave your website is a very crucial time. They may be off searching through the competition or related information, which is exactly when you want to remind them why they should pick your services. Or, perhaps, they just were not quite ready to make contact/purchase - also another critical time to gently remind them that your brand is ready, willing and able to help when they feel the time is right. This is your chance to keep your brand in front of traffic that has bounced away and hopefully convert them into a sale.

Different Ways to Remarket Your Business

  • Standard Remarketing: general ads shown on partner websites and apps.
  • Dynamic Remarketing: showing dynamically generated ads that relate to services or products the visitor showed an interest in while visiting your site.
  • Remarketing for Mobile Apps: show ads to people who have used your mobile app or mobile website as they use other mobile sites and apps.
  • Remarketing Lists for Search Ads: show ads to past visitors as they do further searches for what they need after leaving your website.
  • Video Remarketing: show ads to people that have viewed and interacted with your videos or YouTube channel.

Want to know more about remarketing and the best fit for your business? Contact us today for more information.
 
 
Author: April Chang
Internet Marketing Specialist at Meyer Computer, Inc.

View all posts by April Chang | Google+ | Facebook

Posted in categories:
[April Chang] [General Marketing] [Google] [Paid Ads] [Search Engines]
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Recapping the Google Partners Livestream Event
Meyer Computer successfully held a Google Partners Livestream Event on October 15
October 17, 2014
     

On Wednesday, October 15th we hosted a special Google livestream event for our clients, which featured Google experts Allan Thygesen, Vice President of Global Small Business Sales, and Fred Vallaeys, Google's former AdWords Evangelist. Google provided our guests with branded notebooks, pens, and Starbucks coffee for the presentation. The hour long livestream presented the benefits of advertising online and the importance of having an online presence in today's competitive business landscape. Among our guests were representatives from Tradewind Graphics, Whalers Realty, Hookipa Haven, and A3H.

"More than half of consumers tell us that they don't trust businesses that lack a website as much as those that do.
And yet, over half of small businesses don't have a website." - Allan Thygesen

In today's ever-changing and uber-competitive business landscape it's important to stay ahead of the competition. Not only can our team help you put together a cutting edge responsive web site, but as a Google Partner we are able to best analyze what your online marketing needs are. Our marketing plans are custom tailored to your business and we track how successful your online marketing is, making improvements as necessary. We want your business to be successful online, so if you're interested in online marketing help or a gorgeous website please don't hesitate to contact us.

Author: Beth Kawachi
Web Developer at Meyer Computer, Inc.

View all posts by Beth Kawachi | Google+ | Facebook

Posted in categories:
[Beth Kawachi] [General Marketing] [Google] [Local Search] [Maui] [Paid Ads] [Search Engines] [SEO] [Social Network Marketing] [Web Design]
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Meyer Computer Presents a Google Partners Livestream Event
Wednesday, October 15th
October 09, 2014
     

As an official Google Partner, Meyer Computer, Inc. will be holding a special livestream event at our office on Wednesday, October 15th, at 8:00am. During this event, Google experts Allan Thygesen, VP, Global Small Business Sales, and Fred Vallaeys, AdWords Evangelist, will be discussing the value of online advertising in today's ever more competitive business landscape.

Space is limited for this event. If you would like to attend, please send an email to webmaster@meyercomputer.com to request your seat.



Author: Jesse Conboy
Operations Manager at Meyer Computer, Inc.

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Posted in categories:
[General Marketing] [Google] [Jesse Conboy] [Local Search] [Paid Ads] [Search Engines] [SEO]
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Asking for Online Reviews Basic Tips and Tools
From Customers to Search Engines, Online Reviews are Important for your Business!
October 03, 2014
     

Why Online Reviews?

Potential customers pay close attention to business listings that have reviews. When they’re making their decision about who's services to use, they're more likely to trust that company after reading what real people had to say about those products or services.

Not only that, but Google ranks businesses higher in their local organic search results when they have a healthy number of positive reviews from real users. When you rank higher, you get more exposure to new customers.

Because Online Reviews are SO important for your business, both search engine and customer-wise, we wanted to provide you with some basic tips and tools to make it as easy as possible.

Don't Be Afraid To Ask

Take the time to ask your customers to post reviews. Someone that is sharing their appreciation of your hard work or great product is the perfect person to request a review from. If you see an obviously happy customer, ask them to take a minute and let the world know.

Don't forget business partnerships. It's not uncommon for companies that have a long-standing business relationship to review each other. It's a very creditable reference. Don't forget to return the favor!

People are more willing to leave a review than you think, if you manage the process of inviting and encouraging them correctly.

Different Ways to Ask

  • Make sure your review page URLs are in your email signature.
  • Ask your social network friends and fans (Google Plus, Facebook, LinkedIn, Twitter).
  • Post a 'leave a review' link in a prominent place on the website. Some sites even have a section called Feedback or Reviews where their customers can read current reviews as well as leave a review along with some simple instructions.
  • Put a sign in your store or office that shows the review page URL.
  • Include a printed flyer with things that you hand or mail to customers that easily explains how they can leave you a review.
  • List a review page URL on your business cards and/or receipts.
    Make it something simple with a URL shortener like goo.gl or bitly.com.
  • Include a suggestion in all newsletters that customers/clients review your services.
  • Just go ahead and ask verbally. Directly ask/phone/email new and existing customers.

Make it EASY!

Too bad you can’t make customers  to write reviews on the platforms you want them on, but since you can't... Identify a few key review platforms and give customers these options -- making it easy for them to leave feedback the way THEY want to.

Keep it simple and easy by posting a link to the review page next to a simple question asking what they thought of your product, or whether they would recommend your service and why.

"Meyer Computer, Inc. is committed to providing the best service we possibly can.
Let us know how we're doing by submitting a Google review today! bit.ly/mcigplus"

Respond to Negative Reviews

If you get negative reviews, be sure to respond to them. Respond politely and with compassion -- never with anger or indignation. When done right, responses to negative reviews can actually help your image.

A Few Don'ts When Asking for Reviews

Do it the right way, or it could come back to bite you in the you-know-what.

  • Don't offer an incentive or gift in exchange for a review.
  • Don't ask friends, relatives, or employees to leave you a review.
  • Don't set up a computer in your office for people to use to review your firm.
  • Don't send out a mass email requesting reviews. The search engines want to see a progressive growth of reviews not a whole bunch all at one time.
Author: April Chang
Internet Marketing Specialist at Meyer Computer, Inc.

View all posts by April Chang | Google+ | Facebook

Posted in categories:
[April Chang] [General Marketing] [Local Search] [Search Engines]
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Recognition for the Realtors of Maui
Congratulations to this year's Realtors Association of Maui officers and award winners.
September 30, 2014
     
Meyer Computer, Inc. would like to congratulate Marion Haller and the incoming officers of the Realtor's Association of Maui on their appointment for 2015, as well as Courtney Brown of LuxuryRealEstateMaui.com for winning the prestigious REALTOR Salesperson of the Year award! We would also like to take a moment to congratulate Roy Sakamoto of Sakamoto Properties for being awarded the Realtor's Association of Maui's 2014 Special Recognition Award.

As the name implies, the Special Recognition Award is awarded to Realtor's whom exemplify the REALTOR spirit through a combination of utmost professionalism, committed community volunteerism and involvement, and outstanding accomplishments in their business ventures. Roy meets all of these requirements and then some through his commitment to our local community via support for various charitable organizations, such as Hale Makua Health Services, as well as demonstrating outstanding business acumen as the head of one of Maui's most prestigious real estate companies, Sakamoto Properties.

Once again, congratulations to all of this year's inductees!

Author: Jesse Conboy
Operations Manager at Meyer Computer, Inc.

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Posted in categories:
[General Marketing] [Jesse Conboy] [Maui]
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Web Design Spotlight - Mind's Eye Interiors
Transforming more than homes, but their wesbite too!
September 22, 2014
     
Looking for new furnishings has become even easier!

“How” You ask? Keep reading and you will find out!

Mind's Eye Interiors has been around since 1973, providing customers on Maui with a wide variety of island, modern, and Asian inspired furniture collections to choose from. Let their friendly staff of Interior Design Specialists help you with finding the perfect furnishings for your residence.

Always keeping on top of today's trends, Mind's Eye Interiors has also modernized their website with an awesome new responsive design that will display beautifully no matter what device is being used to access it. Not only do they help with making your in-store furniture shopping experience easy, but they now have made it easier for you to explore their showrooms and all that they offer on their new mobile friendly site, as well. Take a virtual tour through all three floors of the store from the convenience of your tablet, desktop or mobile device.

If you would rather see their beautiful and unique collections in person, come down to Mind's Eye Interiors, located in Lahaina at 1068 Limahana Pl., and check out their huge selections of various fixtures, furniture collections, finishing touches and more, which are beautifully displayed across their 13,000 sq ft store front.

If you are interested in a new responsive web site, feel free to contact our office and let the hardworking design team here at Meyer Computer, Inc help in building a new personal or business website for you!

Author: Megan Simmons
Office Manager at Meyer Computer, Inc.

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[Maui] [Megan Simmons] [Web Design]
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Meyer Computer, Inc. Welcomes a New Team Member
The Meyer Computer team continues to grow!
September 08, 2014
     
Meyer Computer, Inc. is continuing to grow as we welcome Michelle Heller to our marketing department! Initially, Michelle began as an intern with our company, where she quickly learned the ways of online marketing and search engine optimization. After completing her internship of approximately 2 months, we felt that Michelle would be a great permanent addition to our team and offered to bring her on board as a part-time online marketer.

Michelle is currently attending the University of Hawaii Maui College where she is pursuing a Bachelors degree in Applied Business and Information Technology and an Associate’s degree in Early Childhood Education. In addition to working part-time at Meyer Computer and attending school, Michelle also manages her family business, Da Kine Painters LLC (D.K.P.), and is active in our community, dedicating her spare time to volunteer work - and we find that incredibly impressive!

Michelle’s dedication and great work ethic make her a valuable part of the team and we’re very happy to have her. Welcome to the family, Michelle!



Author: Nikki Kurisu
Online Marketing at Meyer Computer, Inc.

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[Maui] [Nikki Kurisu]
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Presenting A New Google Partner - Meyer Computer Inc
Meyer Computer Inc is recognized as being trustworthy by Google.
August 29, 2014
     

"With Partner status, your agency can get recognized as a trusted business partner by Google and by clients."

Have you heard the news? Yes, it's true! Meyer Computer, Inc. is among the first few businesses in Hawaii to gain Partner status with Google. What does this mean for our clients? Well, gaining Partner status means that Google has found our company to be ethical and trustworthy, which in turn means our clients can rest easy knowing that they can trust in our marketing department to work hard so that they won't have to.

In order to reach partner status we needed to meet different requirements. Among those requirements were using the best practices possible for our client accounts and demonstrating that we are maximizing their AdWords performance. Google (as well as the marketing staff at Meyer Computer) wants to make sure that our clients are receiving the best service possible and that we're making the most of their budgets. Additionally, the head of our marketing department, April Chang, took the Fundamentals exam and an Advanced exam to become certified in AdWords. In order to make sure we stay on top of things, Google requires that April retake the Advanced exam every year, and the Fundamentals exam every two years.

Do you need help with your online marketing, SEO, or content creation? Look no further than the awesome* marketing staff here at Meyer Computer! Don't know how to contact us? Give us a call at 808.249.0970 or send an e-mail to webmaster@meyercomputer.com. We look forward to helping you put together a custom marketing plan that will fit all of your business' needs!

*Awesomeness now recognized by Google



Author: Beth Kawachi
Web Developer at Meyer Computer, Inc.

View all posts by Beth Kawachi | Google+ | Facebook

Posted in categories:
[Beth Kawachi] [General Marketing] [Google] [Maui] [Paid Ads] [Search Engines] [SEO]
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Website Design Spotlight - Rentals Maui
A fresh new look, now with mobile-friendly design!
August 16, 2014
     
Rentals Maui, a popular South Maui vacation rental company, helps visitors find the perfect vacation rental to fit all of their needs during their visit to Maui. They offer a wide variety of properties to choose from which are close to all of the great attractions South Maui has to offer, including: shopping, beaches, dining, and more!

Now, on to the moment you’ve all been waiting for: the shiny new website! RentalsMaui.com now sports a mobile-friendly design, making it easily viewable on your desktop computer, handheld tablet, and mobile device. Navigation has never been easier than it is now with the new simple menu layout. With a simple click of a mouse or tap of your finger, quickly perform real-time searches and book your favorite vacation rental, browse all available vacation rental properties, or discover current rental deals and discounts.



We hope you love the new Rentals Maui website as much as we do! And don’t forget, if you’re in the market for a new website, feel free to contact us for a free consultation and we’ll be happy to help you create the website you’ve always wanted.

Author: Nikki Kurisu
Online Marketing at Meyer Computer, Inc.

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Posted in categories:
[Maui] [Nikki Kurisu] [Web Design]
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Pay-Per-Click Advertising Tips Google Adwords Geo-Targeting
How to use Targeted Locations to Get Your Ads to The Right People
August 07, 2014
     
Are you running Google Ads? What would you say if you could improve your Return on Investment (ROI) by being more innovative with the tools offered by Adwords? YeeHaw! Right!?! Well, maybe something along those lines anyway.

Get started by heading over to the settings area of your PPC campaign where you'll find some pretty powerful tools at your full disposal.

This time around we're going to take a closer look at Targeted Locations. Now, unless you are contemplating world supremacy, there is no reason your pay-per-click ads need to be visible to everyone around the world. Depending on your business, it makes the most sense to limit your ads to your target audience.

AdWords Location Targeting lets you target your ads to specific geographic areas.
  • Country
  • Region
  • Metro
  • City
  • Postal Code (currently US only)
  • Select a Radius Around a Location


 


Remember - The more focused you are in targeting the right customers for your ads, the greater your ROI -- Period!

 

WAIT! You're not done yet... scroll down a wee bit on the campaign settings page to find Location Options (Advanced) and here is what you'll see:


 


First Option : People in, searching for, or viewing pages about my targeted location (recommended).
Select this and your ad will be set to appear for anyone who is physically located in your targeted location AND to anyone who is located anywhere that is searching for web pages about your targeted location.

Second Option : People in my targeted location.
Your ads will show for anyone who is physically located in your targeted location only.

Third Option : People searching for or viewing pages about my targeted location.
If you select this option, the PPC ads will display for anyone who shows interest in your targeted location, regardless of where they are physically located. Those people outside of your geo-targeted area would have shown an interest in your locations through terms they used in their searches, content that they are viewing online, as well as a few other methods.

Geo-Targeting is Your Friend

Correctly geo-targeting your campaigns means you won’t blow your ad spend on wasted clicks from people who are outside your target area -- people that aren't really interested in your products or services. Which means you’ll be increasing the likelihood that the people clicking on your ads are ready to turn into customers. BAM Better ROI!

GeoTargeting has become an essential tool allowing you to make the most efficient use of your limited advertising budget.

Author: April Chang
Internet Marketing Specialist at Meyer Computer, Inc.

View all posts by April Chang | Google+ | Facebook

Posted in categories:
[April Chang] [Google] [Paid Ads]
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