Creating Professional Videos for Your Business

Communicating to potential clients via newspaper advertisements and commercials, are turning into a thing of the past. People are turning to the internet for everything they want and need. By communicating with them through a business video you capture their attention more efficiently.

The key to creating a good video to represent your company is to be "real."

By real, I mean your video needs to display truth and honesty so that your audience can relate and feel that they know you. Why does this matter you ask? When a customer is looking for a special product or service, they are more inclined and likely to buy it from people they know and trust.

Before you run off and start filming anything and everything, sit down and write up an outline of what points you want to get across. This will prevent you from shooting a million retakes and being stuck with no idea of what you're talking about. Practice makes perfect. Well not exactly perfect, but it'll help you flow through the video, and it helps to make you feel a bit more comfortable. Watch for length, too short and it'll feel like you're cutting the viewer off, but too long and you'll bore them, then they may cut you off.

For the technical part of it, you don't need to hire a professional and spend an outrageous amount on a camera crew. In fact it'll draw away from the idea of being "real." Purchase a mic that you can attach to your clothing, it'll provide a more quality sound for viewers and stay away from using the mic that's built into the camera. Lighting is another crucial factor, natural lighting is nice and cheap. Find a nice setting that allows your face to be seen clearly without awkward shadows and one that doesn't make your eyes hurt from the brightness. Allow the camera to view your head and shoulders and make it so that you fit well within the shot without too much empty space above your head.

Last but not least, end with some kind of message or call-to-action. Here's an example: "This beautiful home on Maui has an Open House scheduled for June 10th from 10am to 1pm. If you would like a private viewing, please contact me, Jane Doe, and I'll work hard to get a showing that works for your busy schedule. Let's get started on finding your dream home in paradise." By putting the customer first, you let them know how they can benefit from your product, and that you are willing to do anything to help.

At Meyer Computer, Inc. we work with you to find a marketing plan that best fits you and your website goals. Contact us today to learn about the different types of marketing plans we provide.