Meyer Computer, Inc.

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What Is Ad Remarketing And How It Can Help Your Business Bottom Line

As soon as a visitor leaves your website is the perfect time to try and entice them back!
October 25, 2014

Ever wonder how to get visitors back to your website after they have left? You know they were interested in your service, or they wouldn't have been there in the first place. Well, it's time to try remarketing!

Remarketing, also known as retargeting allows a business to show their ads to people who have recently been on their site. This cookie-based technology uses simple JavaScript to anonymously follow your potential customer/client all over the Web. They could be checking their email, reading the news, browsing their favorite travel site, watching a YouTube video and then bada bing bada boom, there's you business ad enticing them to come back for another look.

As soon as they leave your website is a very crucial time. They may be off searching through the competition or related information, which is exactly when you want to remind them why they should pick your services. Or, perhaps, they just were not quite ready to make contact/purchase - also another critical time to gently remind them that your brand is ready, willing and able to help when they feel the time is right. This is your chance to keep your brand in front of traffic that has bounced away and hopefully convert them into a sale.

Different Ways to Remarket Your Business

  • Standard Remarketing: general ads shown on partner websites and apps.
  • Dynamic Remarketing: showing dynamically generated ads that relate to services or products the visitor showed an interest in while visiting your site.
  • Remarketing for Mobile Apps: show ads to people who have used your mobile app or mobile website as they use other mobile sites and apps.
  • Remarketing Lists for Search Ads: show ads to past visitors as they do further searches for what they need after leaving your website.
  • Video Remarketing: show ads to people that have viewed and interacted with your videos or YouTube channel.

Want to know more about remarketing and the best fit for your business? Contact us today for more information.
 
 
Author: April Chang
Internet Marketing Specialist at Meyer Computer, Inc.

View all posts by April Chang | Google+ | Facebook

Blogs for October 2014

What Is Ad Remarketing And How It Can Help Your Business Bottom Line

Posted on October 25, 2014

Ever wonder how to get visitors back to your website after they have left? You know they were interested in your service, or they wouldn't have been there in the first place. Well, it's time to try remarketing!

Remarketing, also known as retargeting allows a business to… Continue Reading

Recapping the Google Partners Livestream Event

Posted on October 17, 2014

On Wednesday, October 15th we hosted a special Google livestream event for our clients, which featured Google experts Allan Thygesen, Vice President of Global Small Business Sales, and Fred Vallaeys, Google's former AdWords Evangelist. Google provided our guests with branded notebooks, pens, and Starbucks coffee for the presentation. The hour… Continue Reading

Meyer Computer Presents a Google Partners Livestream Event

Posted on October 09, 2014

As an official Google Partner, Meyer Computer, Inc. will be holding a special livestream event at our office on Wednesday, October 15th, at 8:00am. During this event, Google experts Allan Thygesen, VP, Global Small Business Sales, and Fred Vallaeys, AdWords Evangelist, will be discussing the value of online advertising in… Continue Reading

Asking for Online Reviews Basic Tips and Tools

Posted on October 03, 2014
Why Online Reviews? Potential customers pay close attention to business listings that have reviews. When they’re making their decision about who's services to use, they're more likely to trust that company after reading what real people had to say about those products or services.

Not only that, but Google ranks… Continue Reading
Meyer Computer, Inc.
59A Kanoa Street
Wailuku, Hawaii 96793
(808) 249-0970
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