With the United States midterm elections upon us, for those running for office or involved with elected officials in some way, you may be wondering if now would be a good time to make a last ditch pitch to your constituency via Facebook (and Instagram) to help position you or your party to win the election come November. If you are already running political ads on Facebook, then yes, by all means make that final push and make it count. However, if you or your party have not yet run any political ads on the world’s biggest social network, you may be better off planning your social media strategy for the next election. Why? Read on . . .

As has been widely reported since the events of the 2016 Presidential Election, many have placed blame on various groups for unduly influencing the nation’s most recent major election, with much of this interference being placed squarely in the hands of outside groups whom, for obvious reasons, should not have been able to so easily attempt to disrupt something as important as the voting process. After much research and debate, Facebook decided to take the step of fortifying their network against future attempts to exploit and influence content related to politics and other issues of national importance via numerous network-wide measures. One such safeguard which has recently been implemented is validation of those looking to run paid advertising for political campaigns on Facebook.

While regular paid advertising for businesses on Facebook can basically be had just by giving the social network your credit card info, when looking to run ads, boost posts, or create any other type of paid advertising for a political campaign, Facebook makes you work to throw money at them through the new validation process. Take a look at what you now must do/prove to Facebook in order to let them let you pay them to show people your campaign ads:

Confirm your identity.
Facebook wants to make sure the account tasked with running ads is a real person, who resides in the U.S., and can prove it. This means you need to provide them with much of the same type of identity information you would provide a bank or mortgage company prior to applying for a loan, including:

– A copy of your driver’s license or other government issued ID, both front and back sides, clearly showing your legal name, date of birth, etc.

– The last four digits of your Social Security number.

– Your home address.

– Your phone number. Note: Facebook runs a check to make sure that the phone number you provide is yours, and is registered in your name. If it finds that it is not in your name (which can happen even if the number is currently yours) then you will be required to perform additional steps on your phone or computer to complete this part of the process.

Wait for a letter in the mail.
Although a digital company by nature, Facebook has decided to take the extra step of snail-mailing a letter to the home address you provide during the first identity confirmation steps. As with many retailers online, Facebook does not accept anything less than an actual residence (NO P.O. boxes!). Facebook recommends waiting a good 3-7 days for this letter to arrive; if it doesn’t show up you’ll need to request (and wait) for a new letter to be sent to you. Once received, follow the steps outlined in the letter to complete this portion of the validation.

Two Factor Authentication
If you have not already, Facebook will require you to activate two factor authentication on your account to prove once again that you are the human being authorized by Facebook to run these types of ads for your specific Facebook page.

That’s it, right?
Not quite. In some circumstances, Facebook will require that you submit additional supporting documentation for identity validation. If these documents are required, they will notify you via Facebook, and may lengthen the time it takes to process your validation request from 3-7 day to 2-4 weeks (assuming they accept all your documents at the time you submit them).

Finally, once you have jumped through these hoops and have been successfully verified, Facebook will require two additional steps to be completed before allowing you to run your ads:

1. Link your page to your validated account. This will give you permission to run political ads on your linked page.

2. Add a short disclaimer stating who is paying for the advertising, to be shown on every ad that you run. Example: “This ad paid for by the friends of Mark Zuckerberg 2020”.

Once these two steps have been completed, Facebook will once again churn through the data and, if all looks good to them, will FINALLY give you permission to run ads related to politics and/or issues of national importance.

So there you have it. If you’re lucky, you could begin this process RIGHT NOW and maybe, MAYBE, be verified just in time to run a few days worth of Facebook ads for your campaign. Or, you could keep this information in mind for your next (re)election campaign. Or, better yet, you could just remember that this verification process is not just time consuming, sometimes confusing, and occasionally frustrating (and that’s before you start the process of actually running an ad!) but also something the Social Media Marketing Experts at Meyer Computer, Inc. can help with to make the process far simpler for you! Shoot us an email, or request a free consultation, and we’ll help get you and your next campaign ready to take full advantage of Facebook’s far reaching campaign advertising platform.

Shopping for a new website, some assistance in marketing your business online, or both? While there may be numerous options to choose from, there are also a number of considerations you will want to take to ensure you and your business receive the level of quality in service that you deserve. Here are a few things to consider:

Depth of Knowledge

Does your web professional know their stuff? Like really, really know their stuff? If you’re considering contracting someone to design your website, build your database, get you millions of followers on Instagram, provide customer service via Facebook, run your digital advertising initiatives, and make your brand #1 on Google, prepare for disappointment. Simply put, an effective web presence requires an effective team of experts doing what they do best to put your business in front of the eyes and ears of those who your business values the most: new, well targeted, customers. With the online landscape being an ever changing place, not only should you have a team in place to take care of your digital assets, but you want to be sure that they are qualified to do so. To assess their qualifications: ask them a few basic questions relating to web design, search engine optimization (SEO,) social media marketing, Google advertising, etc. Even better, schedule a meeting with our experts at Meyer Computer, Inc. and ask us how we can help your business grow online!

Marketing Strategy? What’s That?

Every business has a unique set of needs when it comes to marketing themselves online. While certain methods may work for some, they may completely fail when it comes to implementing them for others. When marketing your products, offerings, or services online, your chosen agency should be willing to meet with you to discuss a strategy tailored to the specific needs and goals of you and your business. If they instead attempt to offer you a “one size fits all” type of service, it’s time to move on and find an agency who will to work with you and your needs (i.e. the friendly, knowledgeable staff at Meyer Computer, Inc.!)

Seeing the Results

Now that you have your new website up and online marketing strategy in place, it’s time to take a look at tracking your progress, in the form of online analytics and reports. For example, marketing clients of Meyer Computer, Inc. have numerous reports available to them, many updated in real time, including:

  • Traffic Stats/Analytics Report
  • Pay-Per-Click (PPC) Success Report
  • Social Media Activity Reports
  • Facebook Advertising Report

Ready, Willing and Available

Not only should your marketing agency be able to answer your questions during your initial consultation, but they should be available to answer any questions that may arise during your business relationship. Additionally, you should be able to meet (preferably face to face) with your agency to discuss current and future strategies, additions or updates of new marketing products/channels, current campaign performance, etc. at regular intervals. As we like to remind our clients, regular communication is essential to maintaining top performing marketing campaigns; so be sure to hire an agency that is aware of this very important fact.

Benefits to Hiring an Outside Marketing Agency

Marketing your business online is a full time job. From optimizing content, running and managing ads, analyzing traffic, to setting up and maintaining your social channels on a regular basis; marketing online can easily take a team of full time professionals to do properly. We are often asked for our thoughts on whether a company should hire someone to be their in house online marketer, or if they should contract an agency such as Meyer Computer, Inc. to help their business meet its potential online. As such, we have compiled a few items to consider prior to making a decision:

In House

  • Will your budget allow for having full-time employees dedicated to Internet Marketing? Salary ranges from $55,000/yr. for a beginner to well over $90,000/yr. a year for a marketing veteran. Not to mention the taxes and other expenses that come along with having additional employees.
  • In addition to budgeting for each new employee, remember that you will need to have a separate budget for buying ads online through Google, Facebook, etc. as well.
  • As mentioned earlier; online marketing, done properly, requires a healthy amount of knowledge, skills, and time commitment, as well as constant learning and adaptation to new methods, trends, tools, etc. Do your new hires understand all that their job entails?

Contracting an Agency

  • Prior to hiring an online marketing agency, meet with them to discuss the needs and goals of your business. You want to paint as clear a picture as possible of how you want your brand represented online, and what kind of growth you would like to see prior to hiring an agency for your marketing needs.
  • Discuss with the agency how their team members will best address your needs, what strategies they suggest be employed, etc.
  • Consider contacting other clients of theirs whom may be willing to give you feedback on their services.

Following these tips will help you make the decision which is best for your business.

If, after reading all this, you have more questions or would like to discuss how Meyer Computer, Inc. can help your business grow online: contact us today!

For decades, Akina Aloha Tours school and tour bus service has served visitors and residents on the island of Maui through a wide variety of transportation services for groups big or small. In early 2018, Akina Aloha Tours took the bold step of re-branding itself to their new name: Akina Tours & Transportation. This rather major name change brought about a need to revamp Akina’s entire lineup of promotional services; including a rather substantial web presence. That’s where the website and marketing experts at Meyer Computer, Inc. stepped in to help!

As the premier web and marketing provider of Akina Aloha Tours for many years, Akina Tours & Transportation asked us to assist them in transitioning the entirety of their web presence to their new company name as well as help in promoting a host of new and improved group tour and transportation services here in Maui, Hawaii. In a bid to maximize promotional efforts, Meyer Computer, Inc. created an entirely new customer-centric website for Akina Tours & Transportation, which has just launched!

Upon first entering the all new AkinaTours.com, customers are treated to an expansive selection of views from the island of Maui; starting with a high resolution intro video featuring Akina Tours & Transportation’s newest luxury mini-coach set against a backdrop of the lush green West Maui Mountains, and continuing with a vibrant slide show of some of Maui’s most enjoyable beaches. Once you have been awed by the initial splendor of Maui, scroll down to quickly “Get a Quote!” for group tour and transportation services, view a quick introduction to the Akina Tours & Transportation company, use the 4-up on-page quick menu to instantly view transportation service options, and discover the newest tours and latest happenings with Akina Tours & Transportation and the Island of Maui.

Delve deeper into the new AkinaTours.com and you will find everything you need to learn more about Akina Tours & Transportations tour and service offerings, reserve your group transportation, and much more! Some highlights:

  • High resolution photos detailing the many transportation options available.
  • 360 degree virtual tours of select passenger coaches.
  • Quick access to learn about and book transportation services for groups, weddings, corporate get together, and more.
  • Introduction to the new range of specialized tours being offered by Akina Tours & Transportation.
  • High definition tour video integration.
  • Custom “Build Your Own” tour informational page with quick “Get a Quote” booking prompts.
  • Integrated online direct booking of specialized tour options.
  • Easy access to custom quote and information forms throughout.
  • Convenient Search option at the top of every page.
  • Fully responsive/mobile optimized design.

As a premiere client, Akina Tours & Transportation also benefits from a wide gamut of internet marketing and optimization services offered by Meyer Computer, Inc. to increase client acquisition, direct bookings, top ranking in Google and other notable search engines, brand loyalty and recognition, community growth, current and prospective client engagement, and many other notable web metrics.

At Meyer Computer, Inc. we are proud to provide the knowledgeable owners and staff at Akina Tours & Transportation with web services that enhance their client relationships while helping to take their business to new heights (or, in Akina’s case, roads!) Mahalo!

So your sleek new Hawaii business website is complete and you’re ready to grow your organic, social media, online advertising and/or local search engine presence… finding the perfect Marketing and SEO company can be tough to find. You need to find a reputable company that is easy to work with, tailors their marketing campaign to your needs and that understands your business growth goals. That can be a tall order, but far from unattainable!

So should your Hawaii business go for that big mainland company or choose local? Consider some of the following benefits of island businesses using a local Hawaii SEO and Internet marketing company (like us!).

Who Knows You Better?

Whether you are on Oahu, Maui, Kauai, The Big Island, Lanai or Molokai — Our Hawaii Internet marketing company has done a great deal of research on where to get your business found in our local target market. Are most of your customers on the mainland? No problem! From directories, local blogs, citation listings, social media and paid advertising, our company knows the ins-and-outs of getting your Hawaii website the exposure it needs.

Understanding of Hawaii

If you choose a mainland company, how are they going to give any of your content copy, ads, profile write-ups, social media posts, etc. that aloha feel? When creating content for your business, choosing another Hawaii company has its advantages. Being local means we understand the subtle nuances and specific things unique to our region.

Dealing with island SEO references to local areas and all the Hawaiian words is another reason it’s best to stick with a Hawaii company. We know how to spell the words and we know when and when not to use things like the ‘okina or kahakō. What would a mainland company do with that?

Our Hawaii SEO marketing services can help you include important regional references in your marketing strategy, giving you a local edge.

Personalized Experience

Once we’ve done the initial meeting to lay out goals and expectations, it’s easy to build a good relationship of clear communication with our Hawaii web design and marketing company. You always know who you are going to talk to. That ability to call with any concerns you have makes you less stressed and feeling free to ask even the smallest of questions. Whether by phone, email or setting up a meeting that fits your schedule, we are here for you. You can even stop by our Maui office just to say aloha!

Working with larger mainland companies, they tend to have high turnover and you can be passed around. It can be more difficult to communicate overall with the time-zone issue, which makes asking those “quick” questions harder, and you’ve lost that personal touch.

Buy Local – Buy Hawaii

Not only does working with a local company benefit you, but it also benefits the local economy. As a locally owned business, we see that first-hand. Whenever we can, we make sure our money goes right back into purchasing local products and services which continues to strengthen our community. We are invested in Hawaii’s future and are honored to give back to our community.

Reputation

Working with other Hawaii businesses to build their online presence, our marketing company here on Maui takes our reputation very seriously. We know how coconut wireless works… Meyer Computer, Inc. has been going strong for over 20 years now. Over that time we have built up some wonderful island relationships and look forward to building many more.

Eye catching, easy to use, and straight forward; qualities one should always aspire to when commissioning a new website build. While this can be accomplished in multiple ways and layouts for your new website, if you are looking to create a web presence for a specific property, project, or personality, we have just the website for you!

Our customizable, responsive (mobile-friendly), single page websites are perfect for showcasing specific products or services deserving of extra special attention; from Realtor’s looking to showcase a high-end property listing, retails stores wishing to promote a new line of exclusive products, musicians promoting their current project, and everything in-between. Here are just a few ideas / example use cases for your business:

 

Luxury Real Estate:

Let’s say you are a Realtor who has been hired by a homeowner to sell one of their luxury properties in your area. While you could simply let your IDX feed add this new listing to your current website’s search results automatically, and do nothing else; for a multi-million dollar listing, this is simply unacceptable. Creating a standalone, single page/infinite scroll website which highlights such exclusive listings gives you a number of benefits to help you sell the listing, including:

  • Allowing interested buyers to discover the property through high definition videos, imagery, and virtual tours in a single, simple to navigate (just scroll down!) location.
  • Give interested buyers quick access to the essential property information they need; e.g. property overview and features, nearby amenities, restaurants, places of interest, recreation, Google mapped location information, etc.
  • Quick inquiry form to give qualified buyers an easy way to inquire about a showing.
  • A professional website design with a dedicated domain name, allowing for easier referencing to the property website in your other marketing materials.
  • Bonus feature: Make the seller feel “warm and fuzzy” that their property is important enough to warrant its very own professionally designed website.

 

Retail:

Have a hot new product line about to land on your physical and virtual shelves? Let the world know by creating a dedicated single page website showcasing this new product line. Benefits include:

  • Showcase your new product line to interested customers similar to our high end home example above: through high resolution images and videos. Embed multiple videos to showcase your new line, different styles/options and, if applicable, quick start guides on how to quickly and efficiently use these great new products.
  • Give customers detailed descriptions, usage examples, and measurement diagrams of your new product(s) so that they can get a better idea of how they will fit with similar items they have bought / will be buying from you.
  • Embed an eCommerce system (such as PayPal) directly on your product showcase site to allow instant purchases; or send them back to your main retail site to let customers shop for additional items as well.
  • If you use your website as a driver of “in real life” traffic to your physical retail location or showroom, get more customers in the door by showcasing the new product(s) as mentioned above, embed a dynamic Google map on page with directions to your store, offer special in-store discounts via an exclusive coupon found only on your new product site, and much more!

 

Creatives (Musicians,  Artists, etc.:)

Creatives are particularly fond of our single page websites, and for good reason. While other businesses may need a large website to showcase their ever increasing inventory, creatives typically have only a single “product” to focus on – themselves. For example, a Grammy award winning musician needs a site that focuses on their current and future projects, as well as their past award winning projects and a bit of other relevant information to give prospective clients and collaborators a quick look at their talent, personality, and promotional abilities. Additional site options/uses for creatives:

  • Built in high resolution photo galleries showcasing your work, exhibits, performances, etc.
  • Easy integration of social media streams, including live video streams from Facebook / YouTube / etc.
  • Options to embed merchandising and other eCommerce options for fans to buy prints / tickets / merchandise / etc. directly from your page.
  • Easy integration of social audio platforms for musicians (eg. Soundcloud.)

 

These are just a few of the many varied uses our single page websites may have for you and your business.

To learn more, have a look at: 210CrestviewKapalua.com and AsdruSierra.com and contact us today to discuss how our single page websites will be of benefit to you!

Guest post by the talented Corinne Kanemitsu; whom successfully completed her internship at Meyer Computer, Inc.

Before I go into my experience as an intern at Meyer Computer Inc, let’s start with my back story. For my last semester of my Bachelor’s degree in Business Administration and Marketing, it was a requirement to either participate in an internship or write a paper. Because I wanted more of a hands-on experience in an actual work environment, I had no hesitation choosing an internship. The tricky part to all of this however was, I was a distance learning student from University of Hawaii West Oahu, meaning that all my classes were online and the internships listed for me to take, were all based out of the island of Oahu. My home is on Maui and unfortunately, there was no list of internships for me to apply to.

Therefore, I began to do my own research and started reaching out to potential sites that I felt would be beneficial for me. Meyer Computer was always at the top of my list after hearing last summer about an internship they were having. I read about the company and liked how it fit what I was interested in learning about. After meeting with Jesse and Chris, I was ready to start my first day at Meyer Computer!

Before walking into Meyer Computer on my first day I must admit I was a bit nervous. It was my first time being in this type of work environment learning about web design and internet marketing. I had no experience and was worried that I wouldn’t be able to keep up. However, those fears were pushed aside as Chris, Kathy, Shelby, Jesse, Sal, and even the adorable office cat Zippy, welcomed me in with open arms and friendly smiles. Although the team and office is small, the amount of productivity that goes on definitely makes up for it.

My experience here has been rewarding, fun, and I have learned so much while being here. My tasks and responsibilities have ranged from writing published blogs for Kahana Village, creating an audit/training manual that current and future clients can use for their website, learning about search engine optimization for real estate websites, working on social media for specific clients, and last but not least participating in weekly marketing meetings where I could see in detail how much work the staff at Meyer Computer puts in to keep their clients successful in marketing and web design.

The time that I have spent here I would not have experienced if I had chosen to write a paper or something that I could have learned through my textbooks for my business courses. This was a real life hands-on experience that will only be beneficial for me as a I graduate with my bachelor’s degree and establish a career in the future. Thank you so much to the Meyer Computer team for allowing me the opportunity to be here and gain knowledge, skills, and insight from them!

Corinne Kanemitsu

As we enter our 21st year in operation as Hawaii’s premier web design, managed web hosting, and online marketing firm, we have decided to give our own web presence a bit of a makeover to commemorate this milestone. As you have undoubtedly discovered by now, MeyerComputer.com has been overhauled with a fresh, fully responsive, new look; optimized for browsing on mobile and desktop. In addition to new, upgraded visuals, our site’s user interface has been enhanced to get you to the information you’re looking for quickly and easily.

Speaking of information, our new site now features a wealth of new information and options for anyone looking to start, continue, or enhance their online marketing efforts with the help of the experts at Meyer Computer, Inc. Other new and improved features include:

Now that you’ve read about what’s new on MeyerComputer.com, start browsing and experience it for yourself!

When I first imagined working in a computer office, I pictured those movie scenes with workers scrambling to their desks and papers flying everywhere. With all of the websites and tasks that Meyer Computer, Inc. is responsible for, I was sure that this office would be something like those hectic scenes. But what I walked into on the first day was the complete opposite! Everyone was so calm and quiet, even though I knew that each person had a lot on their plate. Everyone got along so well and knew how to enjoy themselves, joking around every now and then. There was a complete sense of aloha and that is one of the most important things to have in a working environment.

I was a junior at Baldwin High School when one of my teachers told me about an internship with Meyer Computer. Getting a job was one of my main summer goals, so I happily applied once I heard about this opportunity. What scared me a little, at first, was discovering that writing was a key part of this job. Writing wasn’t always one of my strongest skills, but I found out that the writing I would be doing here at Meyer Computer was way more fun. Here, colorful words were the perfect way to express how amazing the island of Maui is!

When first starting at Meyer Computer, my main supervisor was Lisa Almeida. Right from the first day, she taught me everything I needed to know about the social media and marketing aspect of this company. It was a bit overwhelming at first, but Lisa guided me through everything and made me feel comfortable. Once getting the hang of things, she would check up on me and proofread all of my pieces. She, and the entire staff, really made me feel welcomed right from the start. Especially the office cat, Zippy, who always came around to cheer everyone up!

Throughout the whole internship I got to share my knowledge about Maui’s many different features through blog writing for sites like rentalsmaui.com and kahanavillage.com. Being that the majority of readers were to be Maui visitors, I was taught to think about the audience. While I was writing, I would have to remember to explain myself, especially when using Hawaiian words like “honu” I would also have to type out “Hawaiian Green Sea Turtle.” This was also the perfect way to brag about what a great island we live on! I wrote a total of twenty-three blogs this summer and while it was a lot, it was worth it to see my writing actually published online for people to read.

This internship, which was my very first real job, will be an experience that I will always remember and look back on! I learned a lot, from what was happening on Maui to stories of Hawaiian mythology . I also got a sense of how huge the Internet is and how it works as a whole! Even though this internship may not have been related to my career path, I gained a lot of knowledge on an important part of today’s community — social media. Overall, I am glad that this opportunity served as my first job. From today on, I will always be able to share with others the blogs that I wrote and published online, all thanks to Meyer Computer!