While trends are constantly evolving, one thing that remains an effective way to craft a campaign that not only brings brand awareness but also transactions is the marketing funnel. Some businesses are shying away from the concept of the marketing funnel as it seems to be a dated way to describe a consumer’s path to purchase but it is still a useful way to describe, as well as visualize, a complex process from start to finish.

So what is a Marketing Funnel?

A marketing funnel is essentially a way of breaking down the customer’s journey all the way from when they first learn about your company to when they are ready to buy your product or service. The first step of any marketing campaign is to drive traffic to your website. This can be done organically by creating SEO-friendly content, getting backlinks, etc. Or it can be done through paid advertising!

Once leads begin to progress through your funnel, your outreach strategies will start to get more and more personalized until the customer finally makes a purchase.

The Six Stages of the Sales Funnel

Regardless of the type of purchase or the amount spent, we all as consumers follow a similar path when it comes to deciding on what to buy. Here is an overall breakdown of the six stages:

  1. Awareness
    At the top of the marketing funnel, awareness is the beginning of overall lead generation where potential customers are drawn to the business through marketing campaigns and consumer research. Building brand loyalty and trust can then be established through website content such as blog posts along with social media marketing, local search, and online advertising. And as information is collected, consumer leads should be pulled into a lead management system for nurturing further down the funnel.
  2. Interest
    Once leads have been generated, they will then move into the interest stage of the sales funnel where consumers will learn more about the company, the product offerings, and any other helpful information that will help their purchase decision. At this point on the path to purchase, this is a good opportunity for a business to develop a relationship with their targeted audience through different forms of consumer communication. Some marketing outlets that a company can nurture these leads could be through emails, content with an emphasis on the business specifically, classes, newsletters, and more.
  3. Consideration
    At this stage of the marketing funnel, leads are seen as prospective customers and more helpful information about the products, services, and different offers should be provided. Whether it is through automated email campaigns, free trials, and more, you want to make sure that you are still nurturing this potential consumer.
  4. Intent
    Arguably one of the more critical points of a customer’s journey as this is the stage where prospects demonstrate that they are interested in buying a brand’s product or service. This can simply look like a product placed in a website’s shopping cart, expressed in a survey or even after a product demo. Whatever it looks like, this is an opportunity for a business to make a solid case as to why their product or service is the best choice for a buyer.
  5. Evaluation
    Once buyers are making a final decision to buy a brand’s product or service, this is typically where marketing and sales efforts work together to nurture that decision-making process and overall convince the customer that what they are offering is the best choice out there.
  6. Purchase
    As the last stage in the marketing funnel, this is where a consumer has made the final decision to buy and convert from lead to prospect to customer. A transaction is made and if that customer feels like they had a positive experience with the company, then referrals could potentially be directed to the top of the funnel and the process can begin again.

Creating Content for Every Stage of Your Marketing Funnel

When creating a marketing funnel for your particular business and determining what type of content best serves your ideal client, you want to ask yourself a few things. How will customers at this stage find me? What kind of information can I provide to help move them on to the next stage? How will I know if they have converted or even moved to the next part of the funnel?

At the start of the journey to purchase, you want to drive more traffic to your company’s website. Marketing tactics that pique interest and stir awareness without overloading consumers with information, such as social media posts or pay-per-click advertising, are a good way to collect leads at the beginning stages of your sales funnel. You also will want to establish the company as an industry expert or thought leader in a particular niche, which ultimately builds trust. This could be writing helpful blog articles that answer your target market’s questions.

Similarly, blog articles can help a consumer learn more about your specific product or service offerings and give them a better idea of what they can expect when working with your company. This can ultimately influence purchase decisions so it would also be beneficial to utilize other creative content options to show that your business is the best option out there.

Feeling a touch overwhelmed? Planning and implementing an effective marketing campaign can be daunting, which is why we have a team of Maui marketing professionals that can help you establish a solid marketing strategy. Sit down with us in a free consultation and let’s talk about how you can create a campaign that successfully guides customers through the path to purchase!

In this day and age, it should come to almost no surprise that marketing is constantly evolving and largely due to the advancement of tech. Because of this, it is crucial for brands to be aware that while reaching out to consumers is getting easier with the developing technology, it is ultimately becoming overwhelming for consumers. Information overload is a real thing and most people are getting tired of the remarketing and social media advertisements bombarding their news feeds daily.

So does that mean that we should stop using these marketing strategies all together? The short answer is no and here is why.

There is an art to digital marketing and promoting the same products or services to all consumers means you are ultimately wasting resources while getting less of a return. Technology has made it incredibly easy for companies to gain helpful information about their target market such as personal preferences, how to reach their customers and even when to reach them. And while all this information is beneficial to the company marketing themselves, this has become frustrating consumers resulting in them opting out of all promotional messages. But rather than eliminating this information and the tactics that use them, you should simply adjust your marketing strategy. Listening to how consumers prefer brand communication is key to this.

Adweek put together a marketing research report that details that consumers want companies to reach out to them without annoying them with either too much information or invading their privacy.  The majority of consumers feel comfortable sharing with brands their email address (64% of participants), age (63% of participants), and name (61% of participants). While information like employment status, phone number, home address, and social media handles are among personal info that customers prefer to remain private. The large consensus of the report was that most consumers, about 70% of participants to be more specific, prefer communication via email and 58% of participants agreeing that the best way a brand can win them over is by having excellent products or services along with sharing meaningful content.

Feeling a bit overwhelmed? There is a lot that goes into successfully building brand loyalty, especially when most markets are saturated with competition.  Schedule a free consultation today and let’s sit down to talk about some creative solutions to your internet marketing strategy that gets your business out there while still being mindful of the communication preferences of your target market.

If you are stuck wondering what is an about page, the more important question you should be focusing on is actually what it is not. For example, an about page is not the place to share your life’s story. Whether you are an individual or a team of individuals, the About page should not be the place you share the company’s history (yes, even if it is incredibly interesting). Rather than launching a potentially lengthy backstory of how your business grew its roots on the page where first impressions really matter, we recommend picking the most relevant information that enhances your brand image and save the rest for a blog post!

Needless to say, if you are hoping to build brand loyalty in 2019 then you are going to want to designate a place to where a potential consumer can actually get to know your brand. And while it is an “About Me” or “About Us” page, we want you to keep in mind that the best about pages are really about the reader. The purpose that you want this part of your website to serve as a point of reference for your audience to determine just how you will meet their needs compared to the competition.

So what makes a great about page?

An impressive about page really boils down to these ingredients:

Hook Them In

Kick your about page off with something interesting and unique to your brand or industry. This can be in the form of a header or simply the first sentence, you just want it to pique your reader’s interest. This is where most will gather their first impressions so this is a key part of your page where you want to detail out who you are, what you do, and why you do it in a brief and clear manner.

Feel Free to Brag a Little

This is the place where most come to get to know a little more about the company and what you have to offer. You will want to give yourself a pat on the back with your accomplishments but still be able to relate to your target audience. Think about what it is about your expertise that really connects with your customer’s biggest concern, such as what use to keep you up at night before your product or services entered the picture.

And if you really want to nail that first impression, share a bit about how you are able to help xyz that has been keeping your reader up at night. While you don’t want to go into full detail, this is a good opportunity to really set you apart from your competition.

Don’t Forget Those Testimonials

We always say don’t take our word for it because really the words of others really speak volumes. You already told them who you are and how you can help, but adding some testimonials really helps paint a clear picture of what you have to offer. It shows the reader that you deliver and at the end of the day results are really what matters.

Additional Media

Building trust is important and adding images of you along with your team is one of the best ways to do so. It creates a friendly face for the audience to refer to as they are scrolling through your website. A photograph also reminds the reader that you are human and not just words on a webpage.

Call to Action

Along with sharing who you are and what you do, you also want to direct your audience to take sort of action. Whether it is to shop around your different product offering or learn more about your services, think about what action the reader should take next in order to fully benefit from your website. Then create a space on your about page where you invite them to take that action.

Contact Information

And your call to action could even be to simply get in touch with you! An effective about page should give the visitor options to connect with you to gather more information or utilize your services.

Now while that is a lot of information to process, an about page should be fairly simple for you to structure. You already know all of the information you need to create an incredibly effective about. Who you are, what your business is all about, who your target audience is, why you do it…seriously you know all of it! So if you take your time to put it together, you are sure to end up with a clear and transparent about page that will make an incredible first impression on your website’s visitors.

Still feeling a bit overwhelmed? Our professional Hawaii marketing team would be more than happy to sit down and talk story with you to help craft a great about page and more!

We could tell you all about what you should expect from a professional web development and internet marketing agency including the depth of knowledge and experience that comes with being a top Maui seo company, but we know that you are more than likely to click on reviews before finding out firsthand. Whether you had an incredible experience that you just have to gush about or maybe you just want to lend some insight to help others decide if the product or service is a good fit for them, testimonials can be incredibly impactful in purchasing decisions. And as a consumer, it is almost as important to write those reviews as well as just reading them.

Contributing as social proof through a testimonial is a quick and thoughtful way to make a positive impact online but did you know that a poorly written testimonial can actually do more harm than good? Building trust is key as a business, which is why we encourage all our Maui SEO marketing and Hawaii web design clients to collect as much feedback as possible. On the flipside, in order to make your review actually beneficial to what a customer might be looking for (instead of just simply scrolling past) you need to establish that you have a trustworthy opinion to your fellow consumers.

So how do you write a great testimonial? Here are some of the top components that make up a helpful review:

Summarize the Benefits (or Lack Thereof) of the Product/Service
One of the biggest things that a potential customer is looking for is the answer to “How will buying or paying for this benefit me?”, so a great testimonial should provide that information. Whether your experience exceeded or fell short of your expectations, this is one of the things that you should be sharing each time you write a review.

Include a Professional(ish) Picture
While you don’t have to hire a photographer for your commenter profile, having a picture helps establish that you are a reliable source of information for this product or service. It shows the face behind the words and reminds the reader that an actual person wrote this review, not a bot. First impressions are everything, especially in the digital world so it is better to save those pau hana snaps for your personal social media.

Using Your Credentials to Establish Trust
If you are taking the time to leave a testimonial and you aren’t a famous celebrity or CEO of a famous company, don’t worry! The vast majority of us aren’t and that shouldn’t stop you from sharing your personal experience. If you want to build an incredible review, sharing a little bit about your background could go a long way. This is particularly helpful for those shopping business to business (B2B). Depending on the product or service, it could be beneficial to the consumer to know that you are established in the industry.

Showing Off the Service or Product in Action
A picture is worth a thousand words, so if you received a physical product or have any kind of visual documentation this could be the most helpful for readers. This shows the consumer what they can expect in terms of quality and value from the business as well as back up the words of your testimonial.

Ready to give it a try? Leave a comment below of how helpful this article was for you! Or maybe even leave a review for your favorite Maui SEO company?

Want to take your business promotions to the next level, but don’t know where to start? Start here:

Paid Advertising

While having a good organic growth strategy is always a top priority in marketing your business online, if you want optimal visibility of your business on Facebook, Instagram, Twitter, etc. having a paid advertising strategy on Social Media is essential. As it is with virtually any other type of media, if you want people to actually see your business on your chosen platforms, you will want to dedicate a budget for paid placement. This includes everything from in stream promotion of posts, creation and promotion of ad specific content, hiring of promotional talent (eg. “influencers,”) expenses related to contests/giveaways, etc. Along with increasing your businesses visibility, social media paid advertising has the additional benefit of allowing you to target specific demographics related to your products, thereby increasing the quantity and quality of prospective customers/followers who find you via these ads.

Enhanced Interactive Posts

“Picture, picture, video, words, pict… hey what’s that!?” In today’s over saturated social feeds, eliciting a “THIS is cool!” type of reaction can be a challenge for even the hippest brands. There are however a few photo options within Facebook which you could use to spruce up your followers timelines which are not seen as often by your typical everyday follower. The most popular of these options include:

  • 360 Photos
    As the name suggests, Facebook 360 Photos enables you to present your photo(s) to users as an interactive panorama that can be explored by swiping on the image or pointing your phone in different directions. While this feature has been around for some time now, it is not widely seen due to source images needing to be of extra high resolution and specific dimensions (many newer phones / camera apps have modes to take and format photos for Facebook 360 automatically,) and therefore is still an effective attention grabber when they pop up in most user’s timelines.
  • 360 Videos
    Similar to 360 Photos, but in videos. 360 Videos allows viewers to play a video while panning the camera in any direction throughout. This feature requires a more sophisticated camera setup than your average video (typically a phone with dual or quad cameras,) but when done right can be worth the extra expense.
  • 3D Photos
    One of the newer photo features available on Facebook, 3D photos may just be the most “wow” producing effect currently available on the platform. 3D photos automatically give the viewer a sense of added depth and perspective in their photos without the need for any external peripherals (i.e. no 3D glasses required!) As 3D photos display without any prompts, they have the added benefit of gaining attention in a user’s cluttered timeline by the subtle shifting movements these photos display as they appear in the feed; causing users to do a double take and stop to engage with your 3D photo. Requirements for setting up 3D photos are a newer phone with dual cameras, with recommended requirements of a subject that can be photographed with success from a few feet away, a scene containing contrasting colors and textures and, preferably, a subject which is not too shiny, reflective, or transparent. For more information on these features and their requirements, visit the Facebook 360 official page.

Livestream Videos

Have an event coming up which you think your current and prospective customers would enjoy seeing, right now? Get them engaged by starting a livestream. All the major social media channels have some type of feature that allows you to livestream video to your followers, often times with the added benefit of additional (and free!) prompting of your followers to watch your livestream, through automated direct notifications, possible priority placement in feeds, etc. Regardless of the industry you are in, there is something of interest to your audience which you could stream to them live to increase engagement: Think ocean sunsets for those in the beachfront vacation rental industry, “how it’s made” livestreams from inside the facility that makes your physical product(s,) live “how to” demonstrations of beauty products, a live backstage stream from your client’s concert, etc. Best of all, even if you only have an older or mid-tier phone available, as long as it takes decent quality video (which covers most phones released in the last few years) you will be able to film a successful livestream.

Start improving your businesses’s social presence today by apply these tips to your own social channels. And if it all gets to be a bit much for you to maintain as your business grows, contact the online marketing experts at Meyer Computer, Inc. to discuss how we can help you enhance audience growth for your business.

Building links back to your website may be far from astrophysics, but it is time consuming and takes knowledge of your industry. For us, one of your top Hawaii SEO companies (wink), that means research for all the different types of businesses we’ve been hired to do Internet marketing for. For an individual company that may prove a little easier, especially over time as you warm up to the process.

Be sure to read this first if you’re just starting out: What is Link Building for SEO & The Best Strategies

The Basics of How to Build Backlinks

  • From something that answers a question to top tips, create content that is worthy of being read and shared.
  • Find the websites that would find that content interesting.
  • Woo and impress those places into linking to your site!

We continued to protect the value of authoritative and relevant links as an important ranking signal for Search. (Google on link spam)

Competitive Backlink Research

If they link to your competition, they may just link to you too! However, finding that information may be easier said than done.

As a company that has been providing Hawaii SEO services for over 20 years, finding this information out has been invaluable. We utilize some of the top tools and if you intend to create backlinks for your own business, we highly recommend you get a reliable one too — which means you gotta pay for the service. Feel free to ask us for a recommendation.

If you can’t afford it, some of the link checker services out there will give you a little sampling of competitor links that you can start off with.

Reach Out to the People You Know

You’ve most likely created many good relationships while building up your business. They already love you, so why wouldn’t they link to you? From suppliers, financial advisers or even your Hawaii web design company — as long as they’re affiliated to your business in some way, that’s a good link just waiting to happen.

Look to see if they have a testimonials page where you could leave a review along with a link back to your website or perhaps they have a resource page. Do they have a blog? If you can create some useful, relevant, and related content that could include a link or two back to you, then you both get something out of it.

Guest Post Blogging

If you can write a great blog post, think about offering that rich content to another related website. Just make sure to guest post for quality sites in your niche or this could severely backfire. If you find the right place, you’ll be positioning yourself as an authority in your industry, getting direct exposure and traffic as well as backlinks. As your Hawaii SEO professional, I say win-win-win!

Broken Link Building

As you’re learning the ins and out of SEO backlinking, you’ll come across resource or recommended website pages you would love to have you business featured on. Besides just asking them outright, perhaps think about doing them a solid and clearing out any broken dead links from their list. You’ll be helping them out and it beats begging outright.

Outdated Content

Have a good write up on a subject? Perhaps a more current “Best Of” or “Top 10”? Find a similar outdated post and see who’s linking to their content. As long as your content is obviously superior, you can kindly recommend the linking website may want reference your content instead. You’ll want to give them some good solid reasons why.

Did They Forget to Link?

Sometime articles or blogs may mention your company, but didn’t link. Reach out to them! This may be the easiest tip of them all. They are already fans of your brand. Thank them for the mention and kindly ask if they would make the unlinked mention clickable to a pertinent page on your website.

These are some of the ways on how to get more backlinks and where you can find them. In general, building backlinks as part of your overall Hawaii SEO marketing campaign is integral, but very time-consuming. That’s why it’s imperative that you zero in on those links back to your website that mean the most. If you can achieve high quality link backs it will lower the overall quantity you have to go in search of, and it will make your link building campaign much more effective. Need some assistance? Contact us today! Our Hawaii SEO team is ready to help with all your Internet marketing and website development needs.

As the second month of the New Year is beginning to draw to a close, we felt like this was a good time to hit refresh and get a head start on your spring cleaning. With the advancements in technology and social platforms, it should really come to no surprise that there have been some new (and old) digital marketing trends that we suggest keeping an eye on as 2019 progresses.

Data is entering privacy mode.

From better products for consumers to better returns for businesses, both marketers and consumers agree that tailored content leads to a win-win for all parties. Analytics has been an integral part of providing that tradeoff but with the spring of 2018’s Facebook privacy debacle, consumers are demanding more ethical as well as transparent ethical data use.

While this doesn’t necessarily mean chucking audience insights out the window, it will be important moving forward to focus on keeping your customers in the loop and making information more readily available. Consumers are currently apprehensive, so taking the extra step to be open about where their information is being sourced and how exactly you are planning on using it (read: giving them better, more beneficial products) will give you a better competitive edge in the long run.

Integrate AI technology

From chatbots to voice-recognition systems, artificial intelligence (AI) has been developing well beyond the features that we have seen in the last year. And while we always recommend maintaining a balance between automation and personal touches, why not leave some of the grunt work to the technical capabilities of an AI? As a business trying to keep up with the ever-changing trends, the use of AI in a marketing campaign can lead to higher productivity and the opportunity to test out new strategies that could potentially maximize current efforts.

Tell your story

Automation is helping businesses work smart, not harder but you should actively try to build personality as a business and create a connection with your consumers. The easiest way to do so is to share the business’s story via social media. Across all platforms, social media marketing is largely taking advantage of “stories” where users can post content without the pressure of crafting a picture-perfect campaign. With options for audiences to swipe for more info, show behind the scenes, announce company news, and so much more…the possibilities are endless! And since posts only stay live for 24 hours, it makes a lot easier to gauge what your consumers engage with and quickly adjust your strategy.

If you are hoping to create a more compassionate marketing campaign this year, telling your story is one of the easiest ways to do so!

And do it live.

If a picture is worth a thousand words and video is worth millions then imagine what going live is worth! Live video broadcasts have become the norm on social networks during 2018 and are projected to only grow in popularity as we continue into this year. It is a great way to show behind the scene looks at the business’s day to day and offers a great opportunity to connect with consumers through live conversations. From Q&A interviews to webinars and product demonstrations, there is so much opportunity to share intimate moments and experiences with a mass audience.

We are only two months in and these are just a few of the top marketing trends to keep an eye on. Not sure how to take this information and translate it into a better campaign strategy? Schedule a free consultation and sit down with our digital marketing professionals to map it all out!

While backlinks are far from the main aspect of SEO, they can play a big part. Many SEO experts are apt to agree that link building is one of the hardest and most time consuming parts of their job. However, if you are able to proficiently build links of quality back to your site, it can put you ahead of your competition. Quality being the key-word.

What is Link Building?

Basically, link building is the process of gaining links from other websites to your own and has been an important part of SEO since the late 1990’s. A link to your site was not only a way the search engines initially found and crawled your website, but each link pointing to it was looked at as a vote of confidence. If another site thought yours was important enough to link to, your site must have been of some substance and was worthy of appearing in their search results.

Back in the 90’s to about 2012, there were a few more search engines to choose from, (anybody else remember AltaVista, HotBot and Ask Jeeves?) and building link popularity for your website was more of a numbers game. Whichever website had the most links won out over their competition. Link building was also fairly easy from free directories and trading links to commenting on posts and even buying a bunch of links for super cheap. Not so today!

Today, while the number of links may still be a factor, Google has made it very clear that anything construed as a link scheme would be considered a violation of their webmaster guidelines. They state that “The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community.” So what does that mean for you? Write good content and then sit back and wait hoping against all hope that someone accidentally stumbles across your content? Absolutely not! What it really comes down to is finding those quality sites of relevance and let them know you have something they may find interesting — those are the backlinks that will make the biggest impact.

So what are the search engines like Google looking at when they’re evaluating a link?

Quality Content

It may go without saying, but having webpages worth linking to is very important. It would be near impossible to build links back to a site with low-value content so make sure that is your first focus.

Trusted Websites

When you consider that a search engines main goal is to offer results that best match the search query, it’s easy to understand why they would analyze things like link quality through metrics such as trust, spam and authority. Trustworthy website tend to only link to other trustworthy websites, while a spammy site will receive very little in the way of links pointing to them from a website with authority. You don’t want a bunch of links from spammy websites because it will drop the trust level of your site.

Area & Topic Specific

Let’s say our website is offering beach weddings on Maui. A link from a site like The Knot or a link from our favorite island wedding photographer would matter much more than a site that offers vacation rentals in Miami. That said, a link from a vacation rental on Maui would also be good for the beach wedding site also on Maui. If the linking site operates out of your local area or is related to your topic in some way, that’s the way to go!

Anchor Text

The highlighted text that links to your website is also a strong signal to the search engines. You want to have descriptive keywords that relate to your site which would also naturally be keywords you want your site ranking for. Another top tip is to change up the phrases from time-to-time. “Maui beach weddings”, “beach weddings in Maui”, “Maui weddings on the beach” or the company name would be good options for our aforementioned fictitious website. Stay away from anchor text like “click here” or “website”.

Internal Pages Count Too

Overall, the main page of your site will naturally receive the most backlinks. However, links to important internal pages is a great way to have a healthy link back campaign. For example, our beach wedding site would want to feature valuable pages like “the best beaches on Maui to get married on,” and “how to plan a destination wedding”. Not only is this linking practice good for the website, but helpful to the people searching out these more specific topics get right to the information they have been searching for.

Keep the Links Coming

If a website stops building links, their link popularity goes stagnant and slowly suffers. To the search engines, you would continue to receive links back to your website as long as it is still valid and offering fresh content that people find valuable.

Growing the link popularity for your website is critical to gaining attention and traffic. If done correctly, you should see more frequent search engine crawling, higher rankings, increased search traffic and even traffic from those quality referring websites. If you’re not seeing any change, you may need to seek out better linking sites, or look to improve your on-page SEO.

Are you, like many business owners, off to a busy start of 2019? The beginning of the new year brings new goals, new challenges, and, ideally, a new website for your business. With so much going on throughout the course of a year, many will think about, and maybe even start to plan on upgrading their business’ old website, only to let their plans get back burner-ed when other issues with their business pop up. If this sound like you and your business, it’s time to make a change and make 2019 the year you finally get that new website up and running! To get you moving in the right direction, here are some of the many reasons why you need to get your new website launched in 2019:


  • Your website is STILL not mobile ready / responsive
    This. This is one of, if not the biggest, reasons you need to update your website in 2019: If your website is still stuck in the stone age of desktop browsers, and does not automatically reconfigure it’s layout based on the device it is being viewed on, then you really need to upgrade your website NOW. According to recent studies, people visiting a website from a mobile browser now account for more than 50% of overall visits. Obviously, that equals quite a few potential customers you would be turning away if they are unable to visit your website easily because it’s still stuck in the 1990’s!


  • Speaking of the 1990’s . . .
    Did you hire someone to design your website so long ago that you don’t recall how long ago that may have been? That’s a sure sign that your website should be updated. Website design trends are very much like fashion; while you may not need to keep up with the latest look to hit the market, you do want to at least put your best foot forward and keep the look of your website classy and modern. This means freshening up your website with a new look, new design, and new features (see above about Responsive / mobile optimized designs) every so often.


  • Slow load times and missed opportunities
    Remember the days when you would have to wait, and wait, and wait, for a webpage to display in your browser, particularly if you were on a page with lots of images? Thanks to a wide proliferation of high speed internet access throughout the world, this problem has largely been eradicated for many of our daily browsing activities. However, to search engines like Google, an extra bit of loading time could be construed as “slow” to their algorithms – netting your website a penalty signal when it comes to ranking and displaying your site in their search engine. Too many “bad” signals and you could find it difficult to draw an audience to your business site. To fix this, there are a variety of speed optimizations which can be applied to a new website throughout the build process that you will want to take advantage of.


  • Easy to update, easy to use
    Are there times you would like to add a video, a photo, or maybe some new text for your website, but are unable to because it was built at a time when all updates had to be performed in code? That’s another sign it’s time to upgrade. For the average business, user updatable content via an easy to use Content Management System (CMS) is a standard feature among modern websites; oftentimes via the ubiquitous WordPress Content Management System. Even if your website has an old CMS of it’s own, newer advances and upgrades to the core WordPress experience (along with secure, managed WordPress hosting from Meyer Computer, Inc.) make it worth the time and minor expense to update your website.


  • SSL? HTTPS? What’s that?
    You may have noticed for some time now, a small lock icon at the top of your browser when you go to many websites. That’s a sign that the website you’re visiting has a valid SSL certificate which, in layman’s terms, means your session with the website in question is validated to be secure and trustworthy. This is especially important in parts of the website that need that extra layer of security (and the peace of mind it brings) where a user might submit their personal, banking, credit card, contact, etc. information through your website. An additional bonus: This need for security when browsing is yet another important signal that Google looks for when determining how and where to rank your website in their search engine. No SSL is a no go with Google.


  • Making it marketable
    Does your website still have old, depreciated meta tags, text content that doesn’t reflect your current business as best it could, or maybe numerous pages with small amounts of ignorable text thrown on there as an afterthought? As the saying goes, “Content is King” and a website without content simply will not measure up to the expectations of your visitors or your best friend, Google. When you’re redesigning your website, keep the importance of content in mind, and make sure to work with your webmaster on an online marketing and search engine optimization plan that will get potential customers to your site and keep them coming back for more!


Ready to get your new website rolling for 2019 and beyond? Contact your local web design and online marketing experts at Meyer Computer, Inc. today!

A new year obviously means out with the old and in with the new, right? If you have been thinking about getting a head start on spring cleaning your website and marketing strategies, we suggest you take a quick moment before you start chucking popular business concepts into the past.

With an overwhelming amount of options available, it should come to no surprise that building trust is important across all industries. Brand loyalty is defined as the positive feelings towards a business that leads to repeat purchases of the same brand and is not the new kid on the block when it comes to key marketing strategies, although it is often overlooked when creating a campaign. So how can you work on integrating a brand loyal focus into your 2019 marketing strategy?

Customers are looking for community, so cultivate it.

As it turns out, customer engagement ranks actually higher than customer service in terms of what a consumer wants out of a business. Between fast responses to feedback to a platform where customers can exchange stories, engaging with your client base takes time and they appreciate it. Whether it is a hashtag community on social media or an online forum on your website, kick off 2019 by creating a place where your consumers can not only have conversations with you as a business but also with other like-minded individuals.

Everyone loves perks, make loyalty rewarding.

Loyalty programs are hardly news but before you grab the broom to sweep this one under the rug, there really is a reason that they are still a popular tactic. Yes, even in 2019! The ability to redeem extra discounts and exclusive access to products is hard for consumers to pass up. In fact, it is even expected for brands to have a reward system in some shape or form. Whether you are offering free or discounted items, you are more likely to retain your biggest fans and attract other customers to your business.

Personalize Your Communication

We talked about being personable and why you should make it a habit before but personalization is so important, we felt it bears repeating. When you stop treating your customers like strangers, you are likely to see better sales results. Whether it is learning how your customer base is communicating and catering to that or simply reaching out on life events like birthdays, making your clients feel special is a key component of brand loyalty.

The best part? All these tips are simple to carry out and can work together to create a more compassionate marketing campaign. And if you are not really sure where to start, sit down with us and our professional marketing team can help you get started with a free consultation!