Many long time readers will no doubt recall MauiRealEstateDirectory.com as a premier source of information for those looking to buy, sell, and/or invest in the exciting real estate market on Maui. Over the years, the Maui Real Estate Directory mission has been to provide valuable information and insight on all aspects of the real estate market on the island of Maui in a consumer friendly, easily accessible format. For 2018 the Directory has received a number of upgrades in an effort to provide this information to a wider audience. Here is a look at some of the new and improved features of this valuable Hawaii real estate resource:

  • Mobile Friendly / Optimized Design
    The new MauiRealEstateDirectory.com has been re-built from the ground up with a modern user interface optimized for viewing on virtually any device. Try it on your phone, tablet, computer, or other device to see the difference at MauiRealEstateDirectory.com
  • Secure Connection (SSL/HTTPS)
    To help keep their users safe while complying with Google’s latest best practices, the Maui Real Estate Directory website is fully secure, as evidenced by the ever more common “Connection is Secure” icon in the address bar.
  • Enhanced Featured Maui Real Estate Agents and Maui Real Estate Brokers Pages
    Looking for a first home, second condo, or investment property on Maui but don’t know where to start? Visit the Featured Maui Real Estate Agents and Featured Maui Real Estate Brokers pages to discover the best real estate agents and agencies on the island. Compare information, visit their website(s), or contact them to discuss all your Maui real estate needs.
  • Maui Real Estate Resources
    Want a top architectural firm to design your new home? A construction firm to build it? Or maybe you want to finance a new home, or have one of your current properties appraised prior to putting it on the market? If you answered “Yes” to any of these questions, then you should visit the Maui Real Estate Directory Resources section for an always expanding list of top firms and specialists on the island, ready to help you achieve your Maui real estate goals.
  • Market Trends
    One of the most popular sections on MauiRealEstateDirectory.com, Market Trends gives you the latest information on the state of real estate on Maui in a colorful, easy to read format. Published monthly by the Realtors Association of Maui, these real estate market reports are a great resource for consumers as well as for those in the industry.
  • Spotlight Blogs
    Saving the best for last: If you want up to the minute information on Maui’s real estate market and more, then take a long look at the Spotlight Blogs section. Featuring blogs from top Maui Realtors and brokerages, you will find a wealth of information ranging from current featured listings to upcoming events and items of interest in these articles. Come back to this section often as new blogs are added on a regular basis.

Want to find out more? Pop on over to MauiRealEstateDirectory.com and enjoy!

With the United States midterm elections upon us, for those running for office or involved with elected officials in some way, you may be wondering if now would be a good time to make a last ditch pitch to your constituency via Facebook (and Instagram) to help position you or your party to win the election come November. If you are already running political ads on Facebook, then yes, by all means make that final push and make it count. However, if you or your party have not yet run any political ads on the world’s biggest social network, you may be better off planning your social media strategy for the next election. Why? Read on . . .

As has been widely reported since the events of the 2016 Presidential Election, many have placed blame on various groups for unduly influencing the nation’s most recent major election, with much of this interference being placed squarely in the hands of outside groups whom, for obvious reasons, should not have been able to so easily attempt to disrupt something as important as the voting process. After much research and debate, Facebook decided to take the step of fortifying their network against future attempts to exploit and influence content related to politics and other issues of national importance via numerous network-wide measures. One such safeguard which has recently been implemented is validation of those looking to run paid advertising for political campaigns on Facebook.

While regular paid advertising for businesses on Facebook can basically be had just by giving the social network your credit card info, when looking to run ads, boost posts, or create any other type of paid advertising for a political campaign, Facebook makes you work to throw money at them through the new validation process. Take a look at what you now must do/prove to Facebook in order to let them let you pay them to show people your campaign ads:

Confirm your identity.
Facebook wants to make sure the account tasked with running ads is a real person, who resides in the U.S., and can prove it. This means you need to provide them with much of the same type of identity information you would provide a bank or mortgage company prior to applying for a loan, including:

– A copy of your driver’s license or other government issued ID, both front and back sides, clearly showing your legal name, date of birth, etc.

– The last four digits of your Social Security number.

– Your home address.

– Your phone number. Note: Facebook runs a check to make sure that the phone number you provide is yours, and is registered in your name. If it finds that it is not in your name (which can happen even if the number is currently yours) then you will be required to perform additional steps on your phone or computer to complete this part of the process.

Wait for a letter in the mail.
Although a digital company by nature, Facebook has decided to take the extra step of snail-mailing a letter to the home address you provide during the first identity confirmation steps. As with many retailers online, Facebook does not accept anything less than an actual residence (NO P.O. boxes!). Facebook recommends waiting a good 3-7 days for this letter to arrive; if it doesn’t show up you’ll need to request (and wait) for a new letter to be sent to you. Once received, follow the steps outlined in the letter to complete this portion of the validation.

Two Factor Authentication
If you have not already, Facebook will require you to activate two factor authentication on your account to prove once again that you are the human being authorized by Facebook to run these types of ads for your specific Facebook page.

That’s it, right?
Not quite. In some circumstances, Facebook will require that you submit additional supporting documentation for identity validation. If these documents are required, they will notify you via Facebook, and may lengthen the time it takes to process your validation request from 3-7 day to 2-4 weeks (assuming they accept all your documents at the time you submit them).

Finally, once you have jumped through these hoops and have been successfully verified, Facebook will require two additional steps to be completed before allowing you to run your ads:

1. Link your page to your validated account. This will give you permission to run political ads on your linked page.

2. Add a short disclaimer stating who is paying for the advertising, to be shown on every ad that you run. Example: “This ad paid for by the friends of Mark Zuckerberg 2020”.

Once these two steps have been completed, Facebook will once again churn through the data and, if all looks good to them, will FINALLY give you permission to run ads related to politics and/or issues of national importance.

So there you have it. If you’re lucky, you could begin this process RIGHT NOW and maybe, MAYBE, be verified just in time to run a few days worth of Facebook ads for your campaign. Or, you could keep this information in mind for your next (re)election campaign. Or, better yet, you could just remember that this verification process is not just time consuming, sometimes confusing, and occasionally frustrating (and that’s before you start the process of actually running an ad!) but also something the Social Media Marketing Experts at Meyer Computer, Inc. can help with to make the process far simpler for you! Shoot us an email, or request a free consultation, and we’ll help get you and your next campaign ready to take full advantage of Facebook’s far reaching campaign advertising platform.

Do you want to make sure your business is represented with all the correct information on both Google Search and Google Maps? Then you are going to want to add or claim your company or service on Google My Business (GMB).

How to Claim or Add Your Business in Google My Business

  1. Go to Google My Business and if you are not already logged into the Google account you want to manage it with, do so by clicking on “Sign In”. If you don’t have a Google account, which is hard to imagine, you will need to create one.
  2. Select “Manage Now” in the upper right-hand corner, or there is also another manage now button lower down in the body of the page.

    GMB Manage Now to Add Your Listing

    GMB Manage Now to Add Your Listing

  3. GMB will walk you through the process of either claiming an existing business listing or adding a new one by asking you a few questions. While you are putting in your business name and address, Google will be checking against existing business listings that may match some of the info you are inputting and will pop up suggestions. If you see your business listing, you can start the process of claiming it. If not, just keep inputting the information for your listing.
  4. While filling out your listing address, you’ll see a box for “I deliver goods and services to my customers.” Only select that if you do NOT have an office or storefront where people can come to you BUT you go to your customers location to deliver your goods or services personally. If you go to them, there is a way to hide your address so it is not show in Maps or Search and you will be able to specify your delivery area.

    Find a business near me

    Do You Have a Storefront or Office Location? Or Do You Deliver your Goods & Services?

  5. Quick Marketing Tip: While adding name, address and phone number (NAP), be sure to list it exactly as it appears on your website. Have all your citation listings be consistent. If you spell out Street instead of St. on your website, be sure to do the same for all business citation listings. Take my word for it, it’s an important Local SEO ranking factor.
  6. Business Category. Try different variations of the services or products you offer. Sometimes people only find one, and sometimes several. It all depends so do a little hunting around. Use different keywords people would use to find your services. Some categories will open up or close off certain features of Google My Business. For instance, if you are a Hotel or Resort, the posts feature will be turned off, but you will be able to add all the amenities of the property (plus it opens the possibility for Hotel Ads – but that’s for another time).
  7. Input your phone number and website address (if you have one). You will then be prompted to finish.

 

Success! Your listing has been created… but wait, there is one last thing that Google My Business is going to want – Verification. Google wants to make sure your business information is accurate and that only the legitimate business owner or an authorized employee has access to it.

Ways to Verify your Google My Business Listing

Most common is by mail. A postcard is sent to the business address with a verification code you can input once you receive it, which can take up to 14 days. Select businesses will have the option of email or business phone verification.

Once you are verified, there are a lot of things you’ll want to know about how to get the most out of your local business citation listing, so be sure to check out our previous blog on “What is Google My Business” where we break down all the great features you can utilize to get the most out of your business listing on Google Maps and Local Search.

Aloha! Welcome to part 1 in a 2 part series about Google My Business (GMB) where we delve into the who, what, where and how do I of this great product put out by the search giant.

 

What is Google My Business?

This free service, which launched back in June of 2014, has changed a lot over the years from a basic business information listing to a robust interface that makes it easier for businesses and brands to be found in both Google Maps and Search. It offers a slew of tools that are great for both you and the people trying to find your products or services.

The only requirement? You must have some face-to-face interaction with your customers whether it’s and office, storefront or you deliver goods and services directly to your customers in person. To be specific, you can’t operate 100% online.

Having a local GMB listing outputs what has been termed the “knowledge panel”. When someone searches for your type of business or service, a card may appear to the right of search results, in the local section in the search results (image above), or to the left on Maps; with all the pertinent details of your company or brand as seen in the image below. It helps customers discover, contact and interact with you in several different ways.

 

GMB Knowledge Panel

  GMB Knowledge Panel

Business Listing Features

  • Business Info – List out everything from category, address, business hours, phone number, website, services, and a description for your company. All which helps your customers find and connect with you… but that’s not all!
  • Posts – Posting through GMB allows you to publish products, specials, services, events and more directly to Search and Maps. The post can include text, a link and photo or video. These posts last up to a week and you can have multiple posts at a time. To the right you can see our post on “How to Design”.
  • Reviews – Clients can publicly post a review in Google about their experience with your services or products which is integrated into your listing on Search and Maps.
  • Messaging – For mobile only, this gives people another way to communicate with you through SMS text messaging.
  • Photos & Video – Show images that best represent the business. As stated by Google, businesses that have photos see 35% more clicks to their website and 42% more requests for driving directions in Google Maps. Give your listing some eye-candy or further entice people with a great video!
  • Google My Business Website – Don’t have the money to invest in your own website? Build a free and simple single page about your business in under 10 minutes. The basic site is auto generated with info from your GMB listing. If you need more than a single page of basic contact info, consider our Hawaii Web Design services (we do free consultations)!
  • Questions & Answers – The Q&A section of your listing is a place where people can, you got it, ask questions. Not directly found in the GMB management console, this one is a little harder to manage. Where before you had to check the section on your Knowledge Panel, more recently, we’ve been receiving an email when someone asks a question.
  • Either way, it is well worth checking on now and then. Your customers are prompted to respond to questions people ask about your business, and the prompts go to everyone (even those who didn’t have a great experience). So be sure they hear from you as well — plus it just looks more professional.
Knowledge Panel Q & A

Knowledge Panel Q & A

Once you have your Google My Business listing up and running, it will also provide you Insights which are basic statistics on how customers are interacting with your business: from how many calls were made and the number of people asking directions, to where they found you (Maps or Search) and even some of the queries they used to find your business.

Now you know why it is so important to get listing in GMB to have better visibility in Google Maps and Google local business listings for Search. Next week, we will be covering How to Add Your Business To Google Maps & Local Search where we give you step-by-step instructions on how to get your business listed so you can start taking advantage of these free features.

Shopping for a new website, some assistance in marketing your business online, or both? While there may be numerous options to choose from, there are also a number of considerations you will want to take to ensure you and your business receive the level of quality in service that you deserve. Here are a few things to consider:

Depth of Knowledge

Does your web professional know their stuff? Like really, really know their stuff? If you’re considering contracting someone to design your website, build your database, get you millions of followers on Instagram, provide customer service via Facebook, run your digital advertising initiatives, and make your brand #1 on Google, prepare for disappointment. Simply put, an effective web presence requires an effective team of experts doing what they do best to put your business in front of the eyes and ears of those who your business values the most: new, well targeted, customers. With the online landscape being an ever changing place, not only should you have a team in place to take care of your digital assets, but you want to be sure that they are qualified to do so. To assess their qualifications: ask them a few basic questions relating to web design, search engine optimization (SEO,) social media marketing, Google advertising, etc. Even better, schedule a meeting with our experts at Meyer Computer, Inc. and ask us how we can help your business grow online!

Marketing Strategy? What’s That?

Every business has a unique set of needs when it comes to marketing themselves online. While certain methods may work for some, they may completely fail when it comes to implementing them for others. When marketing your products, offerings, or services online, your chosen agency should be willing to meet with you to discuss a strategy tailored to the specific needs and goals of you and your business. If they instead attempt to offer you a “one size fits all” type of service, it’s time to move on and find an agency who will to work with you and your needs (i.e. the friendly, knowledgeable staff at Meyer Computer, Inc.!)

Seeing the Results

Now that you have your new website up and online marketing strategy in place, it’s time to take a look at tracking your progress, in the form of online analytics and reports. For example, marketing clients of Meyer Computer, Inc. have numerous reports available to them, many updated in real time, including:

  • Traffic Stats/Analytics Report
  • Pay-Per-Click (PPC) Success Report
  • Social Media Activity Reports
  • Facebook Advertising Report

Ready, Willing and Available

Not only should your marketing agency be able to answer your questions during your initial consultation, but they should be available to answer any questions that may arise during your business relationship. Additionally, you should be able to meet (preferably face to face) with your agency to discuss current and future strategies, additions or updates of new marketing products/channels, current campaign performance, etc. at regular intervals. As we like to remind our clients, regular communication is essential to maintaining top performing marketing campaigns; so be sure to hire an agency that is aware of this very important fact.

Benefits to Hiring an Outside Marketing Agency

Marketing your business online is a full time job. From optimizing content, running and managing ads, analyzing traffic, to setting up and maintaining your social channels on a regular basis; marketing online can easily take a team of full time professionals to do properly. We are often asked for our thoughts on whether a company should hire someone to be their in house online marketer, or if they should contract an agency such as Meyer Computer, Inc. to help their business meet its potential online. As such, we have compiled a few items to consider prior to making a decision:

In House

  • Will your budget allow for having full-time employees dedicated to Internet Marketing? Salary ranges from $55,000/yr. for a beginner to well over $90,000/yr. a year for a marketing veteran. Not to mention the taxes and other expenses that come along with having additional employees.
  • In addition to budgeting for each new employee, remember that you will need to have a separate budget for buying ads online through Google, Facebook, etc. as well.
  • As mentioned earlier; online marketing, done properly, requires a healthy amount of knowledge, skills, and time commitment, as well as constant learning and adaptation to new methods, trends, tools, etc. Do your new hires understand all that their job entails?

Contracting an Agency

  • Prior to hiring an online marketing agency, meet with them to discuss the needs and goals of your business. You want to paint as clear a picture as possible of how you want your brand represented online, and what kind of growth you would like to see prior to hiring an agency for your marketing needs.
  • Discuss with the agency how their team members will best address your needs, what strategies they suggest be employed, etc.
  • Consider contacting other clients of theirs whom may be willing to give you feedback on their services.

Following these tips will help you make the decision which is best for your business.

If, after reading all this, you have more questions or would like to discuss how Meyer Computer, Inc. can help your business grow online: contact us today!

Are You Effectively Building
Your Local Search Presence?

One way to build your local SEO search presence, whether it is to get your business higher in Google Maps or local search results, is to make sure your company is listed in local business directories and citation sites. As a company, we here at Meyer Computer, Inc. need to consider how we can get our business out in front of our local Hawaii clientele when they are searching for things like – “What local seo services are near me?” or “find a web design company near me“.

Citations Sites & Local Business Directories

What are they and where do you find them? In Local Search SEO lingo, this would be any mention of your business on the Internet in any regional business directory or citation site — whether it has a link back to your website or not. A citation could just be your company name and a phone number or it could be very comprehensive like a company name, phone number, address, link to website, about section and more.

Regional business profile directories and citations are a key component in the ranking algorithms of the major local search listings. The bigger search engines like Google and Bing have integrated local search listings into their main search results when it makes the most sense to their end-user. Like someone in Hawaii looking for a local company that offer Internet marketing services.

Local SEO Citation Listing

 

Get the jump on your competition!

For arguments sake, let’s say two companies were equal in every way except that one of them had a greater number of citations — in most cases, the company with more citations will rank higher.

Another thing to keep in mind – all business directories and citations are not created equal. Citations from well-established and well-indexed portals (like SuperPages.com for example) help increase the degree of certainty the search engines have about the clients business contact information and categorization. Basically, they’re a more trusted source.

Now that you know what local business directory and citation sites are and how important they are, it’s time to get Crackalackin’. Get out there and claim your local business citation listings!

Here are a few of the top local citation places that we help our own marketing clients get into, just to get you started :


Important Citation Tips

  • Consistency of the NAP (name, address, phone) is very important!
    Don’t do abbreviations. Do it the same exact way every time
  • Make sure the address on your website reflects the same exact contact information.
  • If there is a category for your company to be listed under, be sure to research it and make sure to choose the right one.
  • Fill out as completely as possible. Take advantage of what each listing offers.
  • Local citation listings are still worthwhile without an actual link back to your website.

Other important factors of local search engine optimization (SEO) to consider are online reviews and local structured data markup. But we’ll leave those subjects for future blogs… Aloha!

For decades, Akina Aloha Tours school and tour bus service has served visitors and residents on the island of Maui through a wide variety of transportation services for groups big or small. In early 2018, Akina Aloha Tours took the bold step of re-branding itself to their new name: Akina Tours & Transportation. This rather major name change brought about a need to revamp Akina’s entire lineup of promotional services; including a rather substantial web presence. That’s where the website and marketing experts at Meyer Computer, Inc. stepped in to help!

As the premier web and marketing provider of Akina Aloha Tours for many years, Akina Tours & Transportation asked us to assist them in transitioning the entirety of their web presence to their new company name as well as help in promoting a host of new and improved group tour and transportation services here in Maui, Hawaii. In a bid to maximize promotional efforts, Meyer Computer, Inc. created an entirely new customer-centric website for Akina Tours & Transportation, which has just launched!

Upon first entering the all new AkinaTours.com, customers are treated to an expansive selection of views from the island of Maui; starting with a high resolution intro video featuring Akina Tours & Transportation’s newest luxury mini-coach set against a backdrop of the lush green West Maui Mountains, and continuing with a vibrant slide show of some of Maui’s most enjoyable beaches. Once you have been awed by the initial splendor of Maui, scroll down to quickly “Get a Quote!” for group tour and transportation services, view a quick introduction to the Akina Tours & Transportation company, use the 4-up on-page quick menu to instantly view transportation service options, and discover the newest tours and latest happenings with Akina Tours & Transportation and the Island of Maui.

Delve deeper into the new AkinaTours.com and you will find everything you need to learn more about Akina Tours & Transportations tour and service offerings, reserve your group transportation, and much more! Some highlights:

  • High resolution photos detailing the many transportation options available.
  • 360 degree virtual tours of select passenger coaches.
  • Quick access to learn about and book transportation services for groups, weddings, corporate get together, and more.
  • Introduction to the new range of specialized tours being offered by Akina Tours & Transportation.
  • High definition tour video integration.
  • Custom “Build Your Own” tour informational page with quick “Get a Quote” booking prompts.
  • Integrated online direct booking of specialized tour options.
  • Easy access to custom quote and information forms throughout.
  • Convenient Search option at the top of every page.
  • Fully responsive/mobile optimized design.

As a premiere client, Akina Tours & Transportation also benefits from a wide gamut of internet marketing and optimization services offered by Meyer Computer, Inc. to increase client acquisition, direct bookings, top ranking in Google and other notable search engines, brand loyalty and recognition, community growth, current and prospective client engagement, and many other notable web metrics.

At Meyer Computer, Inc. we are proud to provide the knowledgeable owners and staff at Akina Tours & Transportation with web services that enhance their client relationships while helping to take their business to new heights (or, in Akina’s case, roads!) Mahalo!

So your sleek new Hawaii business website is complete and you’re ready to grow your organic, social media, online advertising and/or local search engine presence… finding the perfect Marketing and SEO company can be tough to find. You need to find a reputable company that is easy to work with, tailors their marketing campaign to your needs and that understands your business growth goals. That can be a tall order, but far from unattainable!

So should your Hawaii business go for that big mainland company or choose local? Consider some of the following benefits of island businesses using a local Hawaii SEO and Internet marketing company (like us!).

Who Knows You Better?

Whether you are on Oahu, Maui, Kauai, The Big Island, Lanai or Molokai — Our Hawaii Internet marketing company has done a great deal of research on where to get your business found in our local target market. Are most of your customers on the mainland? No problem! From directories, local blogs, citation listings, social media and paid advertising, our company knows the ins-and-outs of getting your Hawaii website the exposure it needs.

Understanding of Hawaii

If you choose a mainland company, how are they going to give any of your content copy, ads, profile write-ups, social media posts, etc. that aloha feel? When creating content for your business, choosing another Hawaii company has its advantages. Being local means we understand the subtle nuances and specific things unique to our region.

Dealing with island SEO references to local areas and all the Hawaiian words is another reason it’s best to stick with a Hawaii company. We know how to spell the words and we know when and when not to use things like the ‘okina or kahakō. What would a mainland company do with that?

Our Hawaii SEO marketing services can help you include important regional references in your marketing strategy, giving you a local edge.

Personalized Experience

Once we’ve done the initial meeting to lay out goals and expectations, it’s easy to build a good relationship of clear communication with our Hawaii web design and marketing company. You always know who you are going to talk to. That ability to call with any concerns you have makes you less stressed and feeling free to ask even the smallest of questions. Whether by phone, email or setting up a meeting that fits your schedule, we are here for you. You can even stop by our Maui office just to say aloha!

Working with larger mainland companies, they tend to have high turnover and you can be passed around. It can be more difficult to communicate overall with the time-zone issue, which makes asking those “quick” questions harder, and you’ve lost that personal touch.

Buy Local – Buy Hawaii

Not only does working with a local company benefit you, but it also benefits the local economy. As a locally owned business, we see that first-hand. Whenever we can, we make sure our money goes right back into purchasing local products and services which continues to strengthen our community. We are invested in Hawaii’s future and are honored to give back to our community.

Reputation

Working with other Hawaii businesses to build their online presence, our marketing company here on Maui takes our reputation very seriously. We know how coconut wireless works… Meyer Computer, Inc. has been going strong for over 20 years now. Over that time we have built up some wonderful island relationships and look forward to building many more.

As we enter our 21st year in operation as Hawaii’s premier web design, managed web hosting, and online marketing firm, we have decided to give our own web presence a bit of a makeover to commemorate this milestone. As you have undoubtedly discovered by now, MeyerComputer.com has been overhauled with a fresh, fully responsive, new look; optimized for browsing on mobile and desktop. In addition to new, upgraded visuals, our site’s user interface has been enhanced to get you to the information you’re looking for quickly and easily.

Speaking of information, our new site now features a wealth of new information and options for anyone looking to start, continue, or enhance their online marketing efforts with the help of the experts at Meyer Computer, Inc. Other new and improved features include:

Now that you’ve read about what’s new on MeyerComputer.com, start browsing and experience it for yourself!

Why not make it easy for your customers/clients to reach you in any way they choose? Customers can now message you directly when they find your business listing in Google Search, Google Maps or when they see your AdWords Ads in search while on their mobile phone. Messaging features are only designed to show to people on mobile devices capable of sending and receiving text messages such as a mobile smartphone. This service can help you grow your business by giving people another option when trying to contact you. All you need is a phone number that can receive SMS text messages and make sure to have that phone readily accessible to respond to your customers or clients.

Google My Business
Your text messaging phone number will not be revealed, and you can turn off this feature at any time.

To get started, sign in to your Google My Business account and look for “Messaging” under the Home menu. Turn chat to the On position and then add your SMS text-enabled phone number. A verification code will then be sent to your phone and you are set to receive messages from your customers!

The Google Messaging Chat feature even allows you to add a welcome message that customers will receive when they start a conversation with you.

Google AdWords
Once you setup your message extension in AdWords, people will be able to click on an icon attached to your ad and contact you directly through text messaging.

When someone contacts you by text, their messaging app will automatically open with a pre-populated message that you create. As for the charge? Just as if they had clicked on your ad to go to your website, you are charged for a click. No other additional cost is involved.

You can add message extensions at campaign, ad group or ad level allowing you to set them up for your specific needs. You’ll have access to detailed reporting about message exchanges allowing you to see the performance of this feature.

Text Messaging Quick Tips

  • Respond in a timely manner. People hate to wait especially if is during your listed business hours.
  • Don’t provide or request sensitive information. Keep personal and confidential information safe!
  • Don’t start spamming them. After you have answered their immediate request, it’s okay to offer further service, but don’t hound them or send texts out of the blue.

The Google My Business and AdWords chat feature provide customers and merchants with an easy way to communicate. To ensure the best experience when interacting with each other, please be sure to follow Google’s Text Chat Guidelines.

Recommendation
As the Internet continues to grow in the mobile arena, we highly recommend you consider adding this feature to one or both services.

It doesn’t have any real downsides other than a less straightforward conversion rate. You need to keep track on your end what messages convert to your ultimate goal. But did that stop you from providing a phone number for people to call you? No? Then that shouldn’t hold you back from offering your customers the easiest way to reach you.

Besides, if you don’t like it, you can always turn it off!