In this day and age, it should come to almost no surprise that marketing is constantly evolving and largely due to the advancement of tech. Because of this, it is crucial for brands to be aware that while reaching out to consumers is getting easier with the developing technology, it is ultimately becoming overwhelming for consumers. Information overload is a real thing and most people are getting tired of the remarketing and social media advertisements bombarding their news feeds daily.

So does that mean that we should stop using these marketing strategies all together? The short answer is no and here is why.

There is an art to digital marketing and promoting the same products or services to all consumers means you are ultimately wasting resources while getting less of a return. Technology has made it incredibly easy for companies to gain helpful information about their target market such as personal preferences, how to reach their customers and even when to reach them. And while all this information is beneficial to the company marketing themselves, this has become frustrating consumers resulting in them opting out of all promotional messages. But rather than eliminating this information and the tactics that use them, you should simply adjust your marketing strategy. Listening to how consumers prefer brand communication is key to this.

Adweek put together a marketing research report that details that consumers want companies to reach out to them without annoying them with either too much information or invading their privacy.  The majority of consumers feel comfortable sharing with brands their email address (64% of participants), age (63% of participants), and name (61% of participants). While information like employment status, phone number, home address, and social media handles are among personal info that customers prefer to remain private. The large consensus of the report was that most consumers, about 70% of participants to be more specific, prefer communication via email and 58% of participants agreeing that the best way a brand can win them over is by having excellent products or services along with sharing meaningful content.

Feeling a bit overwhelmed? There is a lot that goes into successfully building brand loyalty, especially when most markets are saturated with competition.  Schedule a free consultation today and let’s sit down to talk about some creative solutions to your internet marketing strategy that gets your business out there while still being mindful of the communication preferences of your target market.

There were several exciting announcements that came out at the Google Marketing Live 2019 event mid-May and we wanted to share some of the newest ad and platform innovations they discussed.

Gallery Ads

One of the more exciting announcements, for me, would have to be the arrival of gallery ads. Theses are large ads that will show in the top spot of Google search results for mobile and incorporate a carousel of images you can swipe through. Initially designed specifically as an automotive ad vertical, Google has been testing this new search ad format in beta since February and will be rolling it out to all advertisers sometime later this year.

“By combining search intent with a more interactive visual format, gallery ads make it easier for you to communicate what your brand has to offer…” – Prabhakar Raghavan, SVP of Google Ads & Commerce

What’s so exciting? As Facebook ads have proven in the past, images drive engagement! On average, Google found that ad groups that included a gallery ad have up to 25% more interactions (paid clicks or swipes) when their ads appear at the absolute top of the mobile Search results page.

Google Gallery Ads

Google Gallery Ads

You can be sure that Google will be experimenting with showing them on desktop and in other Google products, so perhaps we’ll see them appear elsewhere in the future.

Discovery Ads

If you’ve been using Google on your mobile phone or tablet, you’ve most likely already been enticed to use the Google feed that helps you stay up-to-date on your latest interests. From the latest news and movies to my favorite sports teams and hobbies, Discover has been known to pull me away from my original reason for heading to Google Search in the first place.

With Discovery Ads, soon advertisers will be able to serve immersive ads to people at the exact time when they’re most open to finding something new. Not only will the ads have the potential to show on Discover’s over 800 million global users, the ads will be served on YouTube’s mobile home feed and in Gmail’s social and promotional tabs.

Because Discovery ads live in feeds, and not on search, these ads are perfect for creating brand awareness. And, since you won’t be bidding on search specific keywords, your ad strategy will be similar to Display Ads with in-market, interest and custom audience targeting.

Discovery Ads

Discovery Ads

Although no specific date was given as to when this ad type will roll out to all advertisers, we’d expect this shiny new ad type to be available to all by the end of the year.

Local Campaigns

With a focus on increasing store visits and in-store purchases, Local Campaigns are a great ad feature for brick-and-mortar storefronts that just added some new and exciting features. Local ads has expanded its reach to show up on Search, Maps, the Display Network and YouTube.

Moving past keyword-based intent alone, advertisers will be able to leverage machine learning and automation. Once you’ve provided your store locations, ad copy and some eye catching images, Google Ads will optimize ad delivery across its property platforms to increase foot traffic to your stores. Not only that, these ads can now show up in unique places like map search suggestions as well as pins on the map while following directions.

Impressive data point offered by Google:

Dunkin’ increased its monthly visits from Google Ads by over 400% and is planning to run Local campaigns as an always-on strategy throughout 2019.

Local Campaigns

Local Campaigns

Google plans to expand local campaigns to drive other types of local actions like calls and directions to you business in the near future.

YouTube Bumper Ads’ New Bumper Machine

Available through Google Ads on a cost per 1000 impressions basis or CPM, YouTube Bumper Ads are a 6 second non-skipable video ad format that has been available to advertisers since April 2016 and is perfect for driving brand reach and frequency. Now they’ve made it super easy to create these ads! Google’s new bumper machine will turn any video under 90 seconds into 6-second bumper ads that can be used across the YouTube video network.

The bumper machine tool uses machine learning to identify elements within the video such as brand logo, human faces, motion or contrast to automatically produce the short ads. Although bumpers ads are super short on time, Google insists they’re long on impact. Through testing of over 300 bumper campaigns, Google found that 9 out of 10 drove a significant lift in ad recall. See bumper ad examples.

Really Shop on Google Shopping

Google unveiled a totally redesigned Google Shopping experience. Shoppers have their own personalized homepage where they can not only filter based on features and brands, but they’ll be able to make purchases directly from the shopping interface. Not only that, Google is guaranteeing that all shoppers will be offered an easy return process and top-notch customer service.

Advertising vendors will have an add to cart option that will be found right where shoppers are viewing product reviews, images, price comparisons and videos. In the coming months, Google is planning to expand their showcase shopping ads to the image search results, discover search results, and YouTube. All very exciting for vendors to get their products in front of more people!

Google Marketing Live 2019 Wrap-up

Automation and machine learning are becoming the new powerhouse go-to for Google paid ad campaigns. And those ad campaigns are more seamlessly spanning more platforms such as search, video, display, news feeds, Gmail and more. Overall, an amazing amount of news and fun new features we can’t wait to play around and experiment with!

Are you, like many business owners, off to a busy start of 2019? The beginning of the new year brings new goals, new challenges, and, ideally, a new website for your business. With so much going on throughout the course of a year, many will think about, and maybe even start to plan on upgrading their business’ old website, only to let their plans get back burner-ed when other issues with their business pop up. If this sound like you and your business, it’s time to make a change and make 2019 the year you finally get that new website up and running! To get you moving in the right direction, here are some of the many reasons why you need to get your new website launched in 2019:


  • Your website is STILL not mobile ready / responsive
    This. This is one of, if not the biggest, reasons you need to update your website in 2019: If your website is still stuck in the stone age of desktop browsers, and does not automatically reconfigure it’s layout based on the device it is being viewed on, then you really need to upgrade your website NOW. According to recent studies, people visiting a website from a mobile browser now account for more than 50% of overall visits. Obviously, that equals quite a few potential customers you would be turning away if they are unable to visit your website easily because it’s still stuck in the 1990’s!


  • Speaking of the 1990’s . . .
    Did you hire someone to design your website so long ago that you don’t recall how long ago that may have been? That’s a sure sign that your website should be updated. Website design trends are very much like fashion; while you may not need to keep up with the latest look to hit the market, you do want to at least put your best foot forward and keep the look of your website classy and modern. This means freshening up your website with a new look, new design, and new features (see above about Responsive / mobile optimized designs) every so often.


  • Slow load times and missed opportunities
    Remember the days when you would have to wait, and wait, and wait, for a webpage to display in your browser, particularly if you were on a page with lots of images? Thanks to a wide proliferation of high speed internet access throughout the world, this problem has largely been eradicated for many of our daily browsing activities. However, to search engines like Google, an extra bit of loading time could be construed as “slow” to their algorithms – netting your website a penalty signal when it comes to ranking and displaying your site in their search engine. Too many “bad” signals and you could find it difficult to draw an audience to your business site. To fix this, there are a variety of speed optimizations which can be applied to a new website throughout the build process that you will want to take advantage of.


  • Easy to update, easy to use
    Are there times you would like to add a video, a photo, or maybe some new text for your website, but are unable to because it was built at a time when all updates had to be performed in code? That’s another sign it’s time to upgrade. For the average business, user updatable content via an easy to use Content Management System (CMS) is a standard feature among modern websites; oftentimes via the ubiquitous WordPress Content Management System. Even if your website has an old CMS of it’s own, newer advances and upgrades to the core WordPress experience (along with secure, managed WordPress hosting from Meyer Computer, Inc.) make it worth the time and minor expense to update your website.


  • SSL? HTTPS? What’s that?
    You may have noticed for some time now, a small lock icon at the top of your browser when you go to many websites. That’s a sign that the website you’re visiting has a valid SSL certificate which, in layman’s terms, means your session with the website in question is validated to be secure and trustworthy. This is especially important in parts of the website that need that extra layer of security (and the peace of mind it brings) where a user might submit their personal, banking, credit card, contact, etc. information through your website. An additional bonus: This need for security when browsing is yet another important signal that Google looks for when determining how and where to rank your website in their search engine. No SSL is a no go with Google.


  • Making it marketable
    Does your website still have old, depreciated meta tags, text content that doesn’t reflect your current business as best it could, or maybe numerous pages with small amounts of ignorable text thrown on there as an afterthought? As the saying goes, “Content is King” and a website without content simply will not measure up to the expectations of your visitors or your best friend, Google. When you’re redesigning your website, keep the importance of content in mind, and make sure to work with your webmaster on an online marketing and search engine optimization plan that will get potential customers to your site and keep them coming back for more!


Ready to get your new website rolling for 2019 and beyond? Contact your local web design and online marketing experts at Meyer Computer, Inc. today!

Shopping for a new website, some assistance in marketing your business online, or both? While there may be numerous options to choose from, there are also a number of considerations you will want to take to ensure you and your business receive the level of quality in service that you deserve. Here are a few things to consider:

Depth of Knowledge

Does your web professional know their stuff? Like really, really know their stuff? If you’re considering contracting someone to design your website, build your database, get you millions of followers on Instagram, provide customer service via Facebook, run your digital advertising initiatives, and make your brand #1 on Google, prepare for disappointment. Simply put, an effective web presence requires an effective team of experts doing what they do best to put your business in front of the eyes and ears of those who your business values the most: new, well targeted, customers. With the online landscape being an ever changing place, not only should you have a team in place to take care of your digital assets, but you want to be sure that they are qualified to do so. To assess their qualifications: ask them a few basic questions relating to web design, search engine optimization (SEO,) social media marketing, Google advertising, etc. Even better, schedule a meeting with our experts at Meyer Computer, Inc. and ask us how we can help your business grow online!

Marketing Strategy? What’s That?

Every business has a unique set of needs when it comes to marketing themselves online. While certain methods may work for some, they may completely fail when it comes to implementing them for others. When marketing your products, offerings, or services online, your chosen agency should be willing to meet with you to discuss a strategy tailored to the specific needs and goals of you and your business. If they instead attempt to offer you a “one size fits all” type of service, it’s time to move on and find an agency who will to work with you and your needs (i.e. the friendly, knowledgeable staff at Meyer Computer, Inc.!)

Seeing the Results

Now that you have your new website up and online marketing strategy in place, it’s time to take a look at tracking your progress, in the form of online analytics and reports. For example, marketing clients of Meyer Computer, Inc. have numerous reports available to them, many updated in real time, including:

  • Traffic Stats/Analytics Report
  • Pay-Per-Click (PPC) Success Report
  • Social Media Activity Reports
  • Facebook Advertising Report

Ready, Willing and Available

Not only should your marketing agency be able to answer your questions during your initial consultation, but they should be available to answer any questions that may arise during your business relationship. Additionally, you should be able to meet (preferably face to face) with your agency to discuss current and future strategies, additions or updates of new marketing products/channels, current campaign performance, etc. at regular intervals. As we like to remind our clients, regular communication is essential to maintaining top performing marketing campaigns; so be sure to hire an agency that is aware of this very important fact.

Benefits to Hiring an Outside Marketing Agency

Marketing your business online is a full time job. From optimizing content, running and managing ads, analyzing traffic, to setting up and maintaining your social channels on a regular basis; marketing online can easily take a team of full time professionals to do properly. We are often asked for our thoughts on whether a company should hire someone to be their in house online marketer, or if they should contract an agency such as Meyer Computer, Inc. to help their business meet its potential online. As such, we have compiled a few items to consider prior to making a decision:

In House

  • Will your budget allow for having full-time employees dedicated to Internet Marketing? Salary ranges from $55,000/yr. for a beginner to well over $90,000/yr. a year for a marketing veteran. Not to mention the taxes and other expenses that come along with having additional employees.
  • In addition to budgeting for each new employee, remember that you will need to have a separate budget for buying ads online through Google, Facebook, etc. as well.
  • As mentioned earlier; online marketing, done properly, requires a healthy amount of knowledge, skills, and time commitment, as well as constant learning and adaptation to new methods, trends, tools, etc. Do your new hires understand all that their job entails?

Contracting an Agency

  • Prior to hiring an online marketing agency, meet with them to discuss the needs and goals of your business. You want to paint as clear a picture as possible of how you want your brand represented online, and what kind of growth you would like to see prior to hiring an agency for your marketing needs.
  • Discuss with the agency how their team members will best address your needs, what strategies they suggest be employed, etc.
  • Consider contacting other clients of theirs whom may be willing to give you feedback on their services.

Following these tips will help you make the decision which is best for your business.

If, after reading all this, you have more questions or would like to discuss how Meyer Computer, Inc. can help your business grow online: contact us today!

For decades, Akina Aloha Tours school and tour bus service has served visitors and residents on the island of Maui through a wide variety of transportation services for groups big or small. In early 2018, Akina Aloha Tours took the bold step of re-branding itself to their new name: Akina Tours & Transportation. This rather major name change brought about a need to revamp Akina’s entire lineup of promotional services; including a rather substantial web presence. That’s where the website and marketing experts at Meyer Computer, Inc. stepped in to help!

As the premier web and marketing provider of Akina Aloha Tours for many years, Akina Tours & Transportation asked us to assist them in transitioning the entirety of their web presence to their new company name as well as help in promoting a host of new and improved group tour and transportation services here in Maui, Hawaii. In a bid to maximize promotional efforts, Meyer Computer, Inc. created an entirely new customer-centric website for Akina Tours & Transportation, which has just launched!

Upon first entering the all new, customers are treated to an expansive selection of views from the island of Maui; starting with a high resolution intro video featuring Akina Tours & Transportation’s newest luxury mini-coach set against a backdrop of the lush green West Maui Mountains, and continuing with a vibrant slide show of some of Maui’s most enjoyable beaches. Once you have been awed by the initial splendor of Maui, scroll down to quickly “Get a Quote!” for group tour and transportation services, view a quick introduction to the Akina Tours & Transportation company, use the 4-up on-page quick menu to instantly view transportation service options, and discover the newest tours and latest happenings with Akina Tours & Transportation and the Island of Maui.

Delve deeper into the new and you will find everything you need to learn more about Akina Tours & Transportations tour and service offerings, reserve your group transportation, and much more! Some highlights:

  • High resolution photos detailing the many transportation options available.
  • 360 degree virtual tours of select passenger coaches.
  • Quick access to learn about and book transportation services for groups, weddings, corporate get together, and more.
  • Introduction to the new range of specialized tours being offered by Akina Tours & Transportation.
  • High definition tour video integration.
  • Custom “Build Your Own” tour informational page with quick “Get a Quote” booking prompts.
  • Integrated online direct booking of specialized tour options.
  • Easy access to custom quote and information forms throughout.
  • Convenient Search option at the top of every page.
  • Fully responsive/mobile optimized design.

As a premiere client, Akina Tours & Transportation also benefits from a wide gamut of internet marketing and optimization services offered by Meyer Computer, Inc. to increase client acquisition, direct bookings, top ranking in Google and other notable search engines, brand loyalty and recognition, community growth, current and prospective client engagement, and many other notable web metrics.

At Meyer Computer, Inc. we are proud to provide the knowledgeable owners and staff at Akina Tours & Transportation with web services that enhance their client relationships while helping to take their business to new heights (or, in Akina’s case, roads!) Mahalo!

So your sleek new Hawaii business website is complete and you’re ready to grow your organic, social media, online advertising and/or local search engine presence… finding the perfect Marketing and SEO company can be tough to find. You need to find a reputable company that is easy to work with, tailors their marketing campaign to your needs and that understands your business growth goals. That can be a tall order, but far from unattainable!

So should your Hawaii business go for that big mainland company or choose local? Consider some of the following benefits of island businesses using a local Hawaii SEO and Internet marketing company (like us!).

Who Knows You Better?

Whether you are on Oahu, Maui, Kauai, The Big Island, Lanai or Molokai — Our Hawaii Internet marketing company has done a great deal of research on where to get your business found in our local target market. Are most of your customers on the mainland? No problem! From directories, local blogs, citation listings, social media and paid advertising, our company knows the ins-and-outs of getting your Hawaii website the exposure it needs.

Understanding of Hawaii

If you choose a mainland company, how are they going to give any of your content copy, ads, profile write-ups, social media posts, etc. that aloha feel? When creating content for your business, choosing another Hawaii company has its advantages. Being local means we understand the subtle nuances and specific things unique to our region.

Dealing with island SEO references to local areas and all the Hawaiian words is another reason it’s best to stick with a Hawaii company. We know how to spell the words and we know when and when not to use things like the ‘okina or kahakō. What would a mainland company do with that?

Our Hawaii SEO marketing services can help you include important regional references in your marketing strategy, giving you a local edge.

Personalized Experience

Once we’ve done the initial meeting to lay out goals and expectations, it’s easy to build a good relationship of clear communication with our Hawaii web design and marketing company. You always know who you are going to talk to. That ability to call with any concerns you have makes you less stressed and feeling free to ask even the smallest of questions. Whether by phone, email or setting up a meeting that fits your schedule, we are here for you. You can even stop by our Maui office just to say aloha!

Working with larger mainland companies, they tend to have high turnover and you can be passed around. It can be more difficult to communicate overall with the time-zone issue, which makes asking those “quick” questions harder, and you’ve lost that personal touch.

Buy Local – Buy Hawaii

Not only does working with a local company benefit you, but it also benefits the local economy. As a locally owned business, we see that first-hand. Whenever we can, we make sure our money goes right back into purchasing local products and services which continues to strengthen our community. We are invested in Hawaii’s future and are honored to give back to our community.


Working with other Hawaii businesses to build their online presence, our marketing company here on Maui takes our reputation very seriously. We know how coconut wireless works… Meyer Computer, Inc. has been going strong for over 20 years now. Over that time we have built up some wonderful island relationships and look forward to building many more.

Ever wonder how to get your visitors back after they’ve left your website, app or video? You know they were interested in your product or service, or they wouldn’t have been there in the first place…

Right when a potential customer leaves your website is the most crucial time. They may be off searching through the competition or related information, which is exactly when you want to remind them why they should pick your services. Or, perhaps, they just were not quite ready to make that purchase or contact – also another critical time to gently remind them that your brand is ready, willing and able to help when they feel the time is right.

Well, why not try your hand at remarketing? It’s a great way to get targeted ads in front of those past visitors as they browse around the internet. Also known as retargeting, remarketing is generally either a cookie ID based technology that anonymously follows your potential customer all over the web or an audience data driven list you create. Your past visitors could be checking their email, visiting their favorite social network, reading the news, browsing their favorite travel site, watching a YouTube video and then ta-da, there’s your business ad enticing them to come back for another look at your product or service.

A Few Different Ways to Remarket Your Business

Google AdWords Remarketing

  • Google Remarketing for Search Ads: show ads to past visitors as they do further searches for what they need after leaving your website.
  • Customer List: upload your own customer contact information list and show your customers ads across different Google products when they are signed in.
  • Standard Remarketing: general ads shown on Google’s Display Network partner websites and apps.
  • Dynamic Ads: showing dynamically generated ads that relate to services or products the visitor showed an interest in while visiting your site (generally for large scale businesses).
  • Video Remarketing: show ads to people that have viewed and interacted with your videos or YouTube channel.

Facebook & Instagram Remarketing Ads

  • Contact Lists: connect with your customers or clients on Facebook or Instagram with data from your contact lists (phone/email addresses).
  • Website Visitors: adding a snippet of code to your website allows you to create a custom audience of previous visitors of your website.
  • App Users: install a bit of code to your app and you can entice them to return for more game play or view an item they may want to purchase.

Remarketing is a type of paid advertising that is known to offer quality conversions! Since these visitors were already in the market for the services or product you offer, they are more like to reach out and make that purchase. Not only that, but creating remarketing lists brings in the whole new possibility of marketing to a similar audience. But that is a blog for another day…

Re-marketing is your chance to keep your brand in front of traffic that has bounced away and hopefully convert them into a sale or client! Want to know more about setting up retargeted ads or need help find the best Google paid ads and/or Facebook paid ads to fit your business model? Contact us today for a free consult.


As we enter our 21st year in operation as Hawaii’s premier web design, managed web hosting, and online marketing firm, we have decided to give our own web presence a bit of a makeover to commemorate this milestone. As you have undoubtedly discovered by now, has been overhauled with a fresh, fully responsive, new look; optimized for browsing on mobile and desktop. In addition to new, upgraded visuals, our site’s user interface has been enhanced to get you to the information you’re looking for quickly and easily.

Speaking of information, our new site now features a wealth of new information and options for anyone looking to start, continue, or enhance their online marketing efforts with the help of the experts at Meyer Computer, Inc. Other new and improved features include:

Now that you’ve read about what’s new on, start browsing and experience it for yourself!

Agencies and marketing professionals have the unique opportunity to become certified by Google to manage AdWords advertising accounts in a program called Google Partners. It’s easy, so anyone can do it, right? Not so fast, my friend…

First we’ll run through the qualifications and then go over some of the benefits potential advertisers get when working with an official Google Partner.


To even be considered for Google Partner status, there are certain qualifications a marketing company must meet.

  • Spend performance requirement
  • AdWords skill and expertise
  • Continued / sustained campaign growth
  • Demonstrate best practices
  • Pass yearly certification exams

Ultimately, I believe, Google made this program to give people peace of mind. When you go with a marketing agency that has been qualified by Google, you can rest assured that you are working with someone who has product knowledge and a successful track record. Plus there is the promise of continual training to keep them in the know.

Clear Advantage

When you work with a Google Partner, you are getting a marketing company who has access to:

  • The Google Agency Team – which provides strategic support in building and optimizing campaigns, as well as direct contact with Google and their experts!
  • Events, training, industry research, and the Google Partners Community.
  • AdWords promotional offers for prospective clients.
  • Beta features that Google is developing.
  • Knowledge of product updates and changes – sometimes before they’re made public.

Specialized Certification

There are also specialization certifications for the different types of advertising, whether it’s PPC Search Network, CPM Display Network , Shopping or Video advertising — so check and see what your potential Google Partner excels in to see if it fits your business goals.

Why You Should Work with a Google Partner

You’ll be working with a company that has not only proven to Google their proficiency in using AdWords, but is well versed in all the features AdWords has to offer. The Partner badge is far from easy to obtain, so you can feel confident the company you’ve chosen to entrust your budget with is able to manage your ad campaigns productively.

So, perhaps the question should be – why wouldn’t you choose a certified Google Partner to manage your ad campaigns?

As of July 27th 2016, the Google AdWords Editor is offering some new and exciting features for all their advertisers worldwide. My favorite has to be ETA (expanded text ads) and mobile app engagement ads. Other features include import/export and simultaneous posting for multiple accounts, and more.

Expanded Text Ads
What’s so exciting? Double headlines AND an extra long description line! That means more ad real estate to better pull in those looking for your businesses services or products.

Designed to maximize ad performance across all device types, Google’s early testing showed increased click-through-rate (CTR) by at least 25%. Not only that, but during the beta trial period, they also found that (as long as you’re writing engaging ad content) the incoming sessions translated into more targeted/qualified traffic — that means a better conversion rate. Can’t beat that!

Ad Specifics

  • Two 30 character headlines (compared to a single headline of 25 characters)
  • An 80 character description line (compared to the previous pair of 35 character description lines)

My suggestion?
Become an early adopter. This change provides such great potential for your business, why wouldn’t you? Plus, if you’re not changing your ads over and your competition is, guess who is more likely to get the clicks?

Hot Tip
Use a call to action to set yourself apart from the competition with the second headline.

Good to Know

  • Your original text ads will continue to run by late October, but you’ll lose the ability to create and edit them. All advertisers will be moved over to the new Expanded Text Ad format.
  • As of 2017, original text ad formats will be fully retired and no longer show in the search results.

Mobile Price Extensions

Available to mobile site since July 22nd, Mobile Price Extensions add more value to your search text ads by giving you a bigger showcase for your services and range of products. Price Extensions appear below your text ad on mobile giving you more space to tell people specifics about your business products and links them directly to an item that interests them on your site. Only available for mobile and tablet ads, it takes the place of Sitelinks in the Ad Extensions.

More About Price Extensions:

Individual Device Bid Adjustments
As a whole, this is not a new feature. Individual Device Bid Adjustments gives advertisers more control over device-level bidding in AdWords. Basically allowing you to show your ads more or less frequently based on device.

So what’s new? With the ever growing mobile search percentage, Google AdWords is now splitting tablet out from under the mobile category as of the end of July. Now you can set bid adjustments for desktop, mobile phone and tablet.

Set bid adjustments to boost the best performing device for your business. Device bidding will apply to all campaign types, even when keyword targeting is not being used — such as some remarketing and shopping campaigns.

More About Bid Adjustments: