Building links back to your website may be far from astrophysics, but it is time consuming and takes knowledge of your industry. For us, one of your top Hawaii SEO companies (wink), that means research for all the different types of businesses we’ve been hired to do Internet marketing for. For an individual company that may prove a little easier, especially over time as you warm up to the process.

Be sure to read this first if you’re just starting out: What is Link Building for SEO & The Best Strategies

The Basics of How to Build Backlinks

  • From something that answers a question to top tips, create content that is worthy of being read and shared.
  • Find the websites that would find that content interesting.
  • Woo and impress those places into linking to your site!

We continued to protect the value of authoritative and relevant links as an important ranking signal for Search. (Google on link spam)

Competitive Backlink Research

If they link to your competition, they may just link to you too! However, finding that information may be easier said than done.

As a company that has been providing Hawaii SEO services for over 20 years, finding this information out has been invaluable. We utilize some of the top tools and if you intend to create backlinks for your own business, we highly recommend you get a reliable one too — which means you gotta pay for the service. Feel free to ask us for a recommendation.

If you can’t afford it, some of the link checker services out there will give you a little sampling of competitor links that you can start off with.

Reach Out to the People You Know

You’ve most likely created many good relationships while building up your business. They already love you, so why wouldn’t they link to you? From suppliers, financial advisers or even your Hawaii web design company — as long as they’re affiliated to your business in some way, that’s a good link just waiting to happen.

Look to see if they have a testimonials page where you could leave a review along with a link back to your website or perhaps they have a resource page. Do they have a blog? If you can create some useful, relevant, and related content that could include a link or two back to you, then you both get something out of it.

Guest Post Blogging

If you can write a great blog post, think about offering that rich content to another related website. Just make sure to guest post for quality sites in your niche or this could severely backfire. If you find the right place, you’ll be positioning yourself as an authority in your industry, getting direct exposure and traffic as well as backlinks. As your Hawaii SEO professional, I say win-win-win!

Broken Link Building

As you’re learning the ins and out of SEO backlinking, you’ll come across resource or recommended website pages you would love to have you business featured on. Besides just asking them outright, perhaps think about doing them a solid and clearing out any broken dead links from their list. You’ll be helping them out and it beats begging outright.

Outdated Content

Have a good write up on a subject? Perhaps a more current “Best Of” or “Top 10”? Find a similar outdated post and see who’s linking to their content. As long as your content is obviously superior, you can kindly recommend the linking website may want reference your content instead. You’ll want to give them some good solid reasons why.

Did They Forget to Link?

Sometime articles or blogs may mention your company, but didn’t link. Reach out to them! This may be the easiest tip of them all. They are already fans of your brand. Thank them for the mention and kindly ask if they would make the unlinked mention clickable to a pertinent page on your website.

These are some of the ways on how to get more backlinks and where you can find them. In general, building backlinks as part of your overall Hawaii SEO marketing campaign is integral, but very time-consuming. That’s why it’s imperative that you zero in on those links back to your website that mean the most. If you can achieve high quality link backs it will lower the overall quantity you have to go in search of, and it will make your link building campaign much more effective. Need some assistance? Contact us today! Our Hawaii SEO team is ready to help with all your Internet marketing and website development needs.

While backlinks are far from the main aspect of SEO, they can play a big part. Many SEO experts are apt to agree that link building is one of the hardest and most time consuming parts of their job. However, if you are able to proficiently build links of quality back to your site, it can put you ahead of your competition. Quality being the key-word.

What is Link Building?

Basically, link building is the process of gaining links from other websites to your own and has been an important part of SEO since the late 1990’s. A link to your site was not only a way the search engines initially found and crawled your website, but each link pointing to it was looked at as a vote of confidence. If another site thought yours was important enough to link to, your site must have been of some substance and was worthy of appearing in their search results.

Back in the 90’s to about 2012, there were a few more search engines to choose from, (anybody else remember AltaVista, HotBot and Ask Jeeves?) and building link popularity for your website was more of a numbers game. Whichever website had the most links won out over their competition. Link building was also fairly easy from free directories and trading links to commenting on posts and even buying a bunch of links for super cheap. Not so today!

Today, while the number of links may still be a factor, Google has made it very clear that anything construed as a link scheme would be considered a violation of their webmaster guidelines. They state that “The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community.” So what does that mean for you? Write good content and then sit back and wait hoping against all hope that someone accidentally stumbles across your content? Absolutely not! What it really comes down to is finding those quality sites of relevance and let them know you have something they may find interesting — those are the backlinks that will make the biggest impact.

So what are the search engines like Google looking at when they’re evaluating a link?

Quality Content

It may go without saying, but having webpages worth linking to is very important. It would be near impossible to build links back to a site with low-value content so make sure that is your first focus.

Trusted Websites

When you consider that a search engines main goal is to offer results that best match the search query, it’s easy to understand why they would analyze things like link quality through metrics such as trust, spam and authority. Trustworthy website tend to only link to other trustworthy websites, while a spammy site will receive very little in the way of links pointing to them from a website with authority. You don’t want a bunch of links from spammy websites because it will drop the trust level of your site.

Area & Topic Specific

Let’s say our website is offering beach weddings on Maui. A link from a site like The Knot or a link from our favorite island wedding photographer would matter much more than a site that offers vacation rentals in Miami. That said, a link from a vacation rental on Maui would also be good for the beach wedding site also on Maui. If the linking site operates out of your local area or is related to your topic in some way, that’s the way to go!

Anchor Text

The highlighted text that links to your website is also a strong signal to the search engines. You want to have descriptive keywords that relate to your site which would also naturally be keywords you want your site ranking for. Another top tip is to change up the phrases from time-to-time. “Maui beach weddings”, “beach weddings in Maui”, “Maui weddings on the beach” or the company name would be good options for our aforementioned fictitious website. Stay away from anchor text like “click here” or “website”.

Internal Pages Count Too

Overall, the main page of your site will naturally receive the most backlinks. However, links to important internal pages is a great way to have a healthy link back campaign. For example, our beach wedding site would want to feature valuable pages like “the best beaches on Maui to get married on,” and “how to plan a destination wedding”. Not only is this linking practice good for the website, but helpful to the people searching out these more specific topics get right to the information they have been searching for.

Keep the Links Coming

If a website stops building links, their link popularity goes stagnant and slowly suffers. To the search engines, you would continue to receive links back to your website as long as it is still valid and offering fresh content that people find valuable.

Growing the link popularity for your website is critical to gaining attention and traffic. If done correctly, you should see more frequent search engine crawling, higher rankings, increased search traffic and even traffic from those quality referring websites. If you’re not seeing any change, you may need to seek out better linking sites, or look to improve your on-page SEO.