If you are stuck wondering what is an about page, the more important question you should be focusing on is actually what it is not. For example, an about page is not the place to share your life’s story. Whether you are an individual or a team of individuals, the About page should not be the place you share the company’s history (yes, even if it is incredibly interesting). Rather than launching a potentially lengthy backstory of how your business grew its roots on the page where first impressions really matter, we recommend picking the most relevant information that enhances your brand image and save the rest for a blog post!

Needless to say, if you are hoping to build brand loyalty in 2019 then you are going to want to designate a place to where a potential consumer can actually get to know your brand. And while it is an “About Me” or “About Us” page, we want you to keep in mind that the best about pages are really about the reader. The purpose that you want this part of your website to serve as a point of reference for your audience to determine just how you will meet their needs compared to the competition.

So what makes a great about page?

An impressive about page really boils down to these ingredients:

Hook Them In

Kick your about page off with something interesting and unique to your brand or industry. This can be in the form of a header or simply the first sentence, you just want it to pique your reader’s interest. This is where most will gather their first impressions so this is a key part of your page where you want to detail out who you are, what you do, and why you do it in a brief and clear manner.

Feel Free to Brag a Little

This is the place where most come to get to know a little more about the company and what you have to offer. You will want to give yourself a pat on the back with your accomplishments but still be able to relate to your target audience. Think about what it is about your expertise that really connects with your customer’s biggest concern, such as what use to keep you up at night before your product or services entered the picture.

And if you really want to nail that first impression, share a bit about how you are able to help xyz that has been keeping your reader up at night. While you don’t want to go into full detail, this is a good opportunity to really set you apart from your competition.

Don’t Forget Those Testimonials

We always say don’t take our word for it because really the words of others really speak volumes. You already told them who you are and how you can help, but adding some testimonials really helps paint a clear picture of what you have to offer. It shows the reader that you deliver and at the end of the day results are really what matters.

Additional Media

Building trust is important and adding images of you along with your team is one of the best ways to do so. It creates a friendly face for the audience to refer to as they are scrolling through your website. A photograph also reminds the reader that you are human and not just words on a webpage.

Call to Action

Along with sharing who you are and what you do, you also want to direct your audience to take sort of action. Whether it is to shop around your different product offering or learn more about your services, think about what action the reader should take next in order to fully benefit from your website. Then create a space on your about page where you invite them to take that action.

Contact Information

And your call to action could even be to simply get in touch with you! An effective about page should give the visitor options to connect with you to gather more information or utilize your services.

Now while that is a lot of information to process, an about page should be fairly simple for you to structure. You already know all of the information you need to create an incredibly effective about. Who you are, what your business is all about, who your target audience is, why you do it…seriously you know all of it! So if you take your time to put it together, you are sure to end up with a clear and transparent about page that will make an incredible first impression on your website’s visitors.

Still feeling a bit overwhelmed? Our professional Hawaii marketing team would be more than happy to sit down and talk story with you to help craft a great about page and more!

What is SEO in web design? Everyone has high hopes that their beautiful shiny new website will bring in tons of traffic. Although most businesses are savvy enough to understand that search engine optimization of the site is essential, many don’t realize that SEO should be built into the actual web design process and not thought of as the “next step”.

Here’s my epic new website, now make the search engines like it!

In most cases, that’s easier said than done. To be clear, I’m not saying that you can’t have your website designed by one company and then go to another company for SEO services and get good results. Our Hawaii SEO team has provided stellar results for many clients in this same situation. What I’m trying to impress upon anyone looking to build a new website or do a redesign, is that if you don’t choose a web design development team that includes an SEO expert, you’re missing out on a top-to-bottom rock solid site that has every search engine optimization advantage it needs from the get go.

Why? There are many SEO components that need to be built into the web design (or redesign) process. If some aspects that are integral to SEO are missing, it can be tough to fix or impossible to integrate after the design is completed. So, if your business doesn’t think about SEO until after having the website designed, you’ll more than likely be running a good-looking luxury sedan against a bunch of lean-mean supercars in the Internet marketing race.

If you choose a web designer with an in-house SEO expert, they are sure to factor in developing an SEO-friendly website from the beginning. This ensures your new website is a lean-mean SEO and Internet marketing machine that can compete head-to-head with the competition.

Web Design That is Ready for Digital Marketing

Putting on a band-aid doesn’t always alleviate an issue like building it right from the ground up. Here are some common issues businesses may come across when SEO is an afterthought to site development.

Hosting

A slow site makes for unhappy visitors. A good rule of thumb is to have a server located close to your audience and not in Timbuktu (unless your audience is in Timbuktu). Also, look for something that offers security. If using WordPress, make sure you look for managed WordPress hosting.

Crawling & Accessibility

From the content on the page to the internal links, you need to make sure these are all in a format that the search engines can follow and understand. The main content shouldn’t be in images, flash or video, but these can be used to enhance the content. Be sure you are getting across to the search engines exactly what your site is about and the services it offers.

Website Structure & Search Engine Usability

Site structure is very important in SEO. This is the organization of your website content and a guide for search engines to follow. This is where you’re letting the search engines know the hierarchy of the site and which pages are most important. If you have a proper architecture in place, it will ensure that the site is organized and doesn’t get cluttered over time.

  • Directories / Categories
  • Internal Linking
  • Menus
  • Breadcrumbs
  • XML Sitemaps

These are few of the components that can be implemented to map out your website for the search engines. Doing it well offers a way for you to influence which articles, posts or pages will rank highest in the search engines.

Mobile-Friendly Web Design

We live in a mobile-first decade. More than half of searches are first done on a mobile device. From the perspective of SEO, mobile-friendly design or responsiveness is a confirmed ranking factor for mobile search. Not only that, it’s the mobile version that search engines will use to crawl, index and rank your site.

Page Speed

Making sure the pages of your website load fast is a key consideration for SEO and much of that is decided during the design process. If it’s too slow, people are going to leave for an answer to their query somewhere else. Plus, Google has clearly stated that they use page speed as a ranking factor for search.

Targeting the Right Keywords & Optimizing

Keyword targeting and optimization are the foundation of good SEO. There are lots of little bits and pieces that all work together to make for a great on-page search engine optimization marketing effort. Some of those include:

  • URL/file naming structure
  • Page content optimization
  • Keyword-rich Title tag that is descriptive & compelling
  • Meta Description Tag to draw the click
  • Canonical tag to fight duplicate content
  • Bullet points, bold and italicize
  • Menu and breadcrumb naming structure
  • Headline and other H tags
  • Descriptive image alt tags
  • Canonical URLs
  • Internal linking with proper anchor text

Most of these are fairly easy to implement after a new design (or redesign), with perhaps the exception to directory, breadcrumb and page naming structures, but every little piece makes for a better overall picture. If you are missing out on a few bits here and a few bits there, it all adds up.

Schema Markup

A newer form of optimization, schema markup is information you put in the code of a website that tells what the content means. For example, as Google crawls this blog post, they will see the name “April Chang”. In basic HTML, it would just be my name surrounded by a bunch of other content, but with schema, I can specify that I am the author. That is just simple example.

The schema on this page would also specify the title, date published, image, article body, URL and more. Making it all very clear and straightforward for the search engines to know exactly what the content on the page is.

There are hundreds of markup types. Here is a small sampling:

  • Articles
  • News
  • Reviews
  • Movies
  • Recipes
  • Local Business
  • Events
  • Products

Websites with schema markup have a much greater chance of ranking higher than those that don’t. Plus there is a chance it would improve the way your site is displayed in the search results by way of enhancements through rich-snippets… but that is a discussion for another time.

Do Web Design Right the First Time

There are so many ins and outs of an SEO-friendly web design, that it’s important that you consider hiring a web development agency that has a knowledgeable team of designers and SEO experts that work together to help get the most out of your website.

Who is Meyer Computer, Inc.? We are a full-service web design and internet marketing company in Hawaii that builds, maintains and markets websites throughout the US. We’re ready to help you achieve your website business goals. Get a free consultation today!

A new season is upon us and what better way to kick it off than with a little spring cleaning! Whether it emptying out and organizing your closets or sweeping out all the ineffective business ideas, this is a good opportunity to start fresh and take advantage of the rest of the year.

If you have been wondering, “Why is my website not showing in search results for XYZ?”, we suggest integrating search engine optimization (SEO) into your reorganized marketing strategy. A large majority of digital advertisers are using SEO as part of their current marketing strategy and while there are a number of 2019 marketing trends to keep an eye on, one that is growing in importance is SEO.

So what is SEO?

Search engine optimization, otherwise known as SEO, is essentially optimizing your website with as much information to help search engines know what your website is offering. The use of user-friendly page content paired with header tags, meta description, and title tags, typically leads to improved website visibility and search engine rankings!

What is the importance of organic search engine optimization?

As markets across all industries become more competitive, SEO marketing is growing in importance and should be the emphasis of your campaign strategy before anything else. While social media is a great way to develop brand loyalty, and online advertising is known to drive more traffic to your website in a shorter amount of time, it is important to build upon the solid foundation of trust as well as credibility that SEO lays down.

There are a few key components that go into creating a quality SEO campaign and as you are restructuring your marketing strategy for the rest of 2019, we suggest these in addition to the 2019 SEO trends be the factors your business focuses on.

  • Link Building and Creating Quality Backlinks
  • Optimized page content and elements that also includes a better user experience.
  • Local search is utilizing optimization to focus as well as drive traffic based on their location.

After all this, you might be wondering if you should seek out professional help. If you are feeling a little overwhelmed and are not quite sure where to start, let’s chat! There is a lot to expect from a professional web development and internet marketing agency here on Maui and we are well equipped with the knowledge as well as the skills to help your build a solid SEO foundation for your website.

Are you, like many business owners, off to a busy start of 2019? The beginning of the new year brings new goals, new challenges, and, ideally, a new website for your business. With so much going on throughout the course of a year, many will think about, and maybe even start to plan on upgrading their business’ old website, only to let their plans get back burner-ed when other issues with their business pop up. If this sound like you and your business, it’s time to make a change and make 2019 the year you finally get that new website up and running! To get you moving in the right direction, here are some of the many reasons why you need to get your new website launched in 2019:

 

  • Your website is STILL not mobile ready / responsive
    This. This is one of, if not the biggest, reasons you need to update your website in 2019: If your website is still stuck in the stone age of desktop browsers, and does not automatically reconfigure it’s layout based on the device it is being viewed on, then you really need to upgrade your website NOW. According to recent studies, people visiting a website from a mobile browser now account for more than 50% of overall visits. Obviously, that equals quite a few potential customers you would be turning away if they are unable to visit your website easily because it’s still stuck in the 1990’s!

 

  • Speaking of the 1990’s . . .
    Did you hire someone to design your website so long ago that you don’t recall how long ago that may have been? That’s a sure sign that your website should be updated. Website design trends are very much like fashion; while you may not need to keep up with the latest look to hit the market, you do want to at least put your best foot forward and keep the look of your website classy and modern. This means freshening up your website with a new look, new design, and new features (see above about Responsive / mobile optimized designs) every so often.

 

  • Slow load times and missed opportunities
    Remember the days when you would have to wait, and wait, and wait, for a webpage to display in your browser, particularly if you were on a page with lots of images? Thanks to a wide proliferation of high speed internet access throughout the world, this problem has largely been eradicated for many of our daily browsing activities. However, to search engines like Google, an extra bit of loading time could be construed as “slow” to their algorithms – netting your website a penalty signal when it comes to ranking and displaying your site in their search engine. Too many “bad” signals and you could find it difficult to draw an audience to your business site. To fix this, there are a variety of speed optimizations which can be applied to a new website throughout the build process that you will want to take advantage of.

 

  • Easy to update, easy to use
    Are there times you would like to add a video, a photo, or maybe some new text for your website, but are unable to because it was built at a time when all updates had to be performed in code? That’s another sign it’s time to upgrade. For the average business, user updatable content via an easy to use Content Management System (CMS) is a standard feature among modern websites; oftentimes via the ubiquitous WordPress Content Management System. Even if your website has an old CMS of it’s own, newer advances and upgrades to the core WordPress experience (along with secure, managed WordPress hosting from Meyer Computer, Inc.) make it worth the time and minor expense to update your website.

 

  • SSL? HTTPS? What’s that?
    You may have noticed for some time now, a small lock icon at the top of your browser when you go to many websites. That’s a sign that the website you’re visiting has a valid SSL certificate which, in layman’s terms, means your session with the website in question is validated to be secure and trustworthy. This is especially important in parts of the website that need that extra layer of security (and the peace of mind it brings) where a user might submit their personal, banking, credit card, contact, etc. information through your website. An additional bonus: This need for security when browsing is yet another important signal that Google looks for when determining how and where to rank your website in their search engine. No SSL is a no go with Google.

 

  • Making it marketable
    Does your website still have old, depreciated meta tags, text content that doesn’t reflect your current business as best it could, or maybe numerous pages with small amounts of ignorable text thrown on there as an afterthought? As the saying goes, “Content is King” and a website without content simply will not measure up to the expectations of your visitors or your best friend, Google. When you’re redesigning your website, keep the importance of content in mind, and make sure to work with your webmaster on an online marketing and search engine optimization plan that will get potential customers to your site and keep them coming back for more!

 

Ready to get your new website rolling for 2019 and beyond? Contact your local web design and online marketing experts at Meyer Computer, Inc. today!

As Google continues to heavily invest at being everyone’s favorite search engine, SEO’s need to continually modify the techniques and priorities of their optimizing strategy to go along with all the newest bells and whistles. Let’s take a look at some of the top trends to consider as 2019 rolls into view.

Be Prepared for Voice Search to Gain Traction

Although voice search got a bunch of attention in 2018, people have not taken to it as was initially projected. While voice search might be an easier way to find answers in some scenarios, in other more complex searches like comparing products or services, voice falls a bit short.

That said, it’s not going away and will only continue to gain more prominence and importance. Understanding the voice search nuances of your target audience is key, which can vary by country, region, dialect, social class, etc. Starting to optimize and prepare for conversational search should become a part of your everyday SEO marketing efforts.

Optimize for Google SERP Features

Google is continually looking for ways to enhance the overall search experience. A Search Engine Results Pages (SERP) feature is any result on a search page that is not a traditional organic result. These are additional ways your product or services could be displayed.

Some of the most popular SERP features include:

  • Local – Shows in results that appear to have local intent, Google will highlight three locations that should match the search.
  • Images – Will appear in results where visual content may be helpful.
  • Featured Snippet – When trying to find an answer to a question, Google may pull a snippet from a page it feels answers that question.
  • News Box – Features time-sensitive and newsworthy topics.
  • Shopping Results – Paid product listing ads that include images and price.
  • Reviews – Review stars and rating data.
  • Site Links – When Google feels there is a clear exact domain or brand intent search, they will include up to 10 internal sitelinks.
  • Knowledge Cards – Extracted semantic data from a number of sources including human-edited sources like WikiData and private data partnerships.
  • Google Ads – Most commonly appearing at the top and bottom of the search results, these are paid ads which you can get through advertising with Google.

Knowing how to optimize and obtain a spot in these extra display areas of the search results can lead to a lot more traffic and lead opportunities.

Schema Markup & Structured Data

Structured data can help send the right signals to the search engines and increase their understanding of your business and services. Structured data is a great way to create more search opportunity by improving the way the engines read and represent your site. If done correctly, it can directly impact search rankings in a very positive way.

In a recent Google blog, they even clearly state “Structured data is very helpful to better understand the content on your pages, and allows us to highlight your pages in fancy ways in the search results…”. So it’s not to be ignored.

From the very basic organization schema markup that every business can use to the more individualized structured data for video or software, knowing where and how to utilize it can give your company an advantage. Small caveat, be sure you are clear on all the rules and guidelines so you don’t get penalized for incorrectly implementing schema and structured data.

Don’t Limit Your Efforts to Just Google Search

SEO should not just be about how to optimize for Google Search SERPs. A large part of search engine optimization is showing up wherever and however your target audience is searching.

If you’re an ecommerce site and you haven’t yet considered Amazon, 2019 is the time to rethink it. With more and more people going straight to Amazon when they are shopping for something, you could be missing out on a great source of income. According to a recent study on Amazon, 56% of consumers visit the shopping giant first when looking for a product and about 51% check on Amazon after looking elsewhere. I’ve certainly seen others doing an Amazon search while visiting a store just to make sure they’re getting a good price or the best product for their needs, myself included.

Think of how your brand can branch out and reach its target audience. For example, if people are looking for videos of information you can provide, then creating those videos could be a new top focus for your company in 2019. Then, drive traffic and engagement for those videos in a place like YouTube. Expanding your businesses reach is always a win-win!

I’m sure these are just a few of the many exciting SEO trends ahead for 2019 and I can’t wait to see what the new year brings. From our Hawaii Internet marketing and web design teams here in Maui, we wish you a Mele Kalikimaka me ka Hau’oli Makahiki Hou!

Many long time readers will no doubt recall MauiRealEstateDirectory.com as a premier source of information for those looking to buy, sell, and/or invest in the exciting real estate market on Maui. Over the years, the Maui Real Estate Directory mission has been to provide valuable information and insight on all aspects of the real estate market on the island of Maui in a consumer friendly, easily accessible format. For 2018 the Directory has received a number of upgrades in an effort to provide this information to a wider audience. Here is a look at some of the new and improved features of this valuable Hawaii real estate resource:

  • Mobile Friendly / Optimized Design
    The new MauiRealEstateDirectory.com has been re-built from the ground up with a modern user interface optimized for viewing on virtually any device. Try it on your phone, tablet, computer, or other device to see the difference at MauiRealEstateDirectory.com
  • Secure Connection (SSL/HTTPS)
    To help keep their users safe while complying with Google’s latest best practices, the Maui Real Estate Directory website is fully secure, as evidenced by the ever more common “Connection is Secure” icon in the address bar.
  • Enhanced Featured Maui Real Estate Agents and Maui Real Estate Brokers Pages
    Looking for a first home, second condo, or investment property on Maui but don’t know where to start? Visit the Featured Maui Real Estate Agents and Featured Maui Real Estate Brokers pages to discover the best real estate agents and agencies on the island. Compare information, visit their website(s), or contact them to discuss all your Maui real estate needs.
  • Maui Real Estate Resources
    Want a top architectural firm to design your new home? A construction firm to build it? Or maybe you want to finance a new home, or have one of your current properties appraised prior to putting it on the market? If you answered “Yes” to any of these questions, then you should visit the Maui Real Estate Directory Resources section for an always expanding list of top firms and specialists on the island, ready to help you achieve your Maui real estate goals.
  • Market Trends
    One of the most popular sections on MauiRealEstateDirectory.com, Market Trends gives you the latest information on the state of real estate on Maui in a colorful, easy to read format. Published monthly by the Realtors Association of Maui, these real estate market reports are a great resource for consumers as well as for those in the industry.
  • Spotlight Blogs
    Saving the best for last: If you want up to the minute information on Maui’s real estate market and more, then take a long look at the Spotlight Blogs section. Featuring blogs from top Maui Realtors and brokerages, you will find a wealth of information ranging from current featured listings to upcoming events and items of interest in these articles. Come back to this section often as new blogs are added on a regular basis.

Want to find out more? Pop on over to MauiRealEstateDirectory.com and enjoy!

Aloha! Welcome to part 1 in a 2 part series about Google My Business (GMB) where we delve into the who, what, where and how do I of this great product put out by the search giant.

 

What is Google My Business?

This free service, which launched back in June of 2014, has changed a lot over the years from a basic business information listing to a robust interface that makes it easier for businesses and brands to be found in both Google Maps and Search. It offers a slew of tools that are great for both you and the people trying to find your products or services.

The only requirement? You must have some face-to-face interaction with your customers whether it’s and office, storefront or you deliver goods and services directly to your customers in person. To be specific, you can’t operate 100% online.

Having a local GMB listing outputs what has been termed the “knowledge panel”. When someone searches for your type of business or service, a card may appear to the right of search results, in the local section in the search results (image above), or to the left on Maps; with all the pertinent details of your company or brand as seen in the image below. It helps customers discover, contact and interact with you in several different ways.

 

GMB Knowledge Panel

  GMB Knowledge Panel

Business Listing Features

  • Business Info – List out everything from category, address, business hours, phone number, website, services, and a description for your company. All which helps your customers find and connect with you… but that’s not all!
  • Posts – Posting through GMB allows you to publish products, specials, services, events and more directly to Search and Maps. The post can include text, a link and photo or video. These posts last up to a week and you can have multiple posts at a time. To the right you can see our post on “How to Design”.
  • Reviews – Clients can publicly post a review in Google about their experience with your services or products which is integrated into your listing on Search and Maps.
  • Messaging – For mobile only, this gives people another way to communicate with you through SMS text messaging.
  • Photos & Video – Show images that best represent the business. As stated by Google, businesses that have photos see 35% more clicks to their website and 42% more requests for driving directions in Google Maps. Give your listing some eye-candy or further entice people with a great video!
  • Google My Business Website – Don’t have the money to invest in your own website? Build a free and simple single page about your business in under 10 minutes. The basic site is auto generated with info from your GMB listing. If you need more than a single page of basic contact info, consider our Hawaii Web Design services (we do free consultations)!
  • Questions & Answers – The Q&A section of your listing is a place where people can, you got it, ask questions. Not directly found in the GMB management console, this one is a little harder to manage. Where before you had to check the section on your Knowledge Panel, more recently, we’ve been receiving an email when someone asks a question.
  • Either way, it is well worth checking on now and then. Your customers are prompted to respond to questions people ask about your business, and the prompts go to everyone (even those who didn’t have a great experience). So be sure they hear from you as well — plus it just looks more professional.
Knowledge Panel Q & A

Knowledge Panel Q & A

Once you have your Google My Business listing up and running, it will also provide you Insights which are basic statistics on how customers are interacting with your business: from how many calls were made and the number of people asking directions, to where they found you (Maps or Search) and even some of the queries they used to find your business.

Now you know why it is so important to get listing in GMB to have better visibility in Google Maps and Google local business listings for Search. Next week, we will be covering How to Add Your Business To Google Maps & Local Search where we give you step-by-step instructions on how to get your business listed so you can start taking advantage of these free features.

Shopping for a new website, some assistance in marketing your business online, or both? While there may be numerous options to choose from, there are also a number of considerations you will want to take to ensure you and your business receive the level of quality in service that you deserve. Here are a few things to consider:

Depth of Knowledge

Does your web professional know their stuff? Like really, really know their stuff? If you’re considering contracting someone to design your website, build your database, get you millions of followers on Instagram, provide customer service via Facebook, run your digital advertising initiatives, and make your brand #1 on Google, prepare for disappointment. Simply put, an effective web presence requires an effective team of experts doing what they do best to put your business in front of the eyes and ears of those who your business values the most: new, well targeted, customers. With the online landscape being an ever changing place, not only should you have a team in place to take care of your digital assets, but you want to be sure that they are qualified to do so. To assess their qualifications: ask them a few basic questions relating to web design, search engine optimization (SEO,) social media marketing, Google advertising, etc. Even better, schedule a meeting with our experts at Meyer Computer, Inc. and ask us how we can help your business grow online!

Marketing Strategy? What’s That?

Every business has a unique set of needs when it comes to marketing themselves online. While certain methods may work for some, they may completely fail when it comes to implementing them for others. When marketing your products, offerings, or services online, your chosen agency should be willing to meet with you to discuss a strategy tailored to the specific needs and goals of you and your business. If they instead attempt to offer you a “one size fits all” type of service, it’s time to move on and find an agency who will to work with you and your needs (i.e. the friendly, knowledgeable staff at Meyer Computer, Inc.!)

Seeing the Results

Now that you have your new website up and online marketing strategy in place, it’s time to take a look at tracking your progress, in the form of online analytics and reports. For example, marketing clients of Meyer Computer, Inc. have numerous reports available to them, many updated in real time, including:

  • Traffic Stats/Analytics Report
  • Pay-Per-Click (PPC) Success Report
  • Social Media Activity Reports
  • Facebook Advertising Report

Ready, Willing and Available

Not only should your marketing agency be able to answer your questions during your initial consultation, but they should be available to answer any questions that may arise during your business relationship. Additionally, you should be able to meet (preferably face to face) with your agency to discuss current and future strategies, additions or updates of new marketing products/channels, current campaign performance, etc. at regular intervals. As we like to remind our clients, regular communication is essential to maintaining top performing marketing campaigns; so be sure to hire an agency that is aware of this very important fact.

Benefits to Hiring an Outside Marketing Agency

Marketing your business online is a full time job. From optimizing content, running and managing ads, analyzing traffic, to setting up and maintaining your social channels on a regular basis; marketing online can easily take a team of full time professionals to do properly. We are often asked for our thoughts on whether a company should hire someone to be their in house online marketer, or if they should contract an agency such as Meyer Computer, Inc. to help their business meet its potential online. As such, we have compiled a few items to consider prior to making a decision:

In House

  • Will your budget allow for having full-time employees dedicated to Internet Marketing? Salary ranges from $55,000/yr. for a beginner to well over $90,000/yr. a year for a marketing veteran. Not to mention the taxes and other expenses that come along with having additional employees.
  • In addition to budgeting for each new employee, remember that you will need to have a separate budget for buying ads online through Google, Facebook, etc. as well.
  • As mentioned earlier; online marketing, done properly, requires a healthy amount of knowledge, skills, and time commitment, as well as constant learning and adaptation to new methods, trends, tools, etc. Do your new hires understand all that their job entails?

Contracting an Agency

  • Prior to hiring an online marketing agency, meet with them to discuss the needs and goals of your business. You want to paint as clear a picture as possible of how you want your brand represented online, and what kind of growth you would like to see prior to hiring an agency for your marketing needs.
  • Discuss with the agency how their team members will best address your needs, what strategies they suggest be employed, etc.
  • Consider contacting other clients of theirs whom may be willing to give you feedback on their services.

Following these tips will help you make the decision which is best for your business.

If, after reading all this, you have more questions or would like to discuss how Meyer Computer, Inc. can help your business grow online: contact us today!

For decades, Akina Aloha Tours school and tour bus service has served visitors and residents on the island of Maui through a wide variety of transportation services for groups big or small. In early 2018, Akina Aloha Tours took the bold step of re-branding itself to their new name: Akina Tours & Transportation. This rather major name change brought about a need to revamp Akina’s entire lineup of promotional services; including a rather substantial web presence. That’s where the website and marketing experts at Meyer Computer, Inc. stepped in to help!

As the premier web and marketing provider of Akina Aloha Tours for many years, Akina Tours & Transportation asked us to assist them in transitioning the entirety of their web presence to their new company name as well as help in promoting a host of new and improved group tour and transportation services here in Maui, Hawaii. In a bid to maximize promotional efforts, Meyer Computer, Inc. created an entirely new customer-centric website for Akina Tours & Transportation, which has just launched!

Upon first entering the all new AkinaTours.com, customers are treated to an expansive selection of views from the island of Maui; starting with a high resolution intro video featuring Akina Tours & Transportation’s newest luxury mini-coach set against a backdrop of the lush green West Maui Mountains, and continuing with a vibrant slide show of some of Maui’s most enjoyable beaches. Once you have been awed by the initial splendor of Maui, scroll down to quickly “Get a Quote!” for group tour and transportation services, view a quick introduction to the Akina Tours & Transportation company, use the 4-up on-page quick menu to instantly view transportation service options, and discover the newest tours and latest happenings with Akina Tours & Transportation and the Island of Maui.

Delve deeper into the new AkinaTours.com and you will find everything you need to learn more about Akina Tours & Transportations tour and service offerings, reserve your group transportation, and much more! Some highlights:

  • High resolution photos detailing the many transportation options available.
  • 360 degree virtual tours of select passenger coaches.
  • Quick access to learn about and book transportation services for groups, weddings, corporate get together, and more.
  • Introduction to the new range of specialized tours being offered by Akina Tours & Transportation.
  • High definition tour video integration.
  • Custom “Build Your Own” tour informational page with quick “Get a Quote” booking prompts.
  • Integrated online direct booking of specialized tour options.
  • Easy access to custom quote and information forms throughout.
  • Convenient Search option at the top of every page.
  • Fully responsive/mobile optimized design.

As a premiere client, Akina Tours & Transportation also benefits from a wide gamut of internet marketing and optimization services offered by Meyer Computer, Inc. to increase client acquisition, direct bookings, top ranking in Google and other notable search engines, brand loyalty and recognition, community growth, current and prospective client engagement, and many other notable web metrics.

At Meyer Computer, Inc. we are proud to provide the knowledgeable owners and staff at Akina Tours & Transportation with web services that enhance their client relationships while helping to take their business to new heights (or, in Akina’s case, roads!) Mahalo!