Are you, like many business owners, off to a busy start of 2019? The beginning of the new year brings new goals, new challenges, and, ideally, a new website for your business. With so much going on throughout the course of a year, many will think about, and maybe even start to plan on upgrading their business’ old website, only to let their plans get back burner-ed when other issues with their business pop up. If this sound like you and your business, it’s time to make a change and make 2019 the year you finally get that new website up and running! To get you moving in the right direction, here are some of the many reasons why you need to get your new website launched in 2019:

 

  • Your website is STILL not mobile ready / responsive
    This. This is one of, if not the biggest, reasons you need to update your website in 2019: If your website is still stuck in the stone age of desktop browsers, and does not automatically reconfigure it’s layout based on the device it is being viewed on, then you really need to upgrade your website NOW. According to recent studies, people visiting a website from a mobile browser now account for more than 50% of overall visits. Obviously, that equals quite a few potential customers you would be turning away if they are unable to visit your website easily because it’s still stuck in the 1990’s!

 

  • Speaking of the 1990’s . . .
    Did you hire someone to design your website so long ago that you don’t recall how long ago that may have been? That’s a sure sign that your website should be updated. Website design trends are very much like fashion; while you may not need to keep up with the latest look to hit the market, you do want to at least put your best foot forward and keep the look of your website classy and modern. This means freshening up your website with a new look, new design, and new features (see above about Responsive / mobile optimized designs) every so often.

 

  • Slow load times and missed opportunities
    Remember the days when you would have to wait, and wait, and wait, for a webpage to display in your browser, particularly if you were on a page with lots of images? Thanks to a wide proliferation of high speed internet access throughout the world, this problem has largely been eradicated for many of our daily browsing activities. However, to search engines like Google, an extra bit of loading time could be construed as “slow” to their algorithms – netting your website a penalty signal when it comes to ranking and displaying your site in their search engine. Too many “bad” signals and you could find it difficult to draw an audience to your business site. To fix this, there are a variety of speed optimizations which can be applied to a new website throughout the build process that you will want to take advantage of.

 

  • Easy to update, easy to use
    Are there times you would like to add a video, a photo, or maybe some new text for your website, but are unable to because it was built at a time when all updates had to be performed in code? That’s another sign it’s time to upgrade. For the average business, user updatable content via an easy to use Content Management System (CMS) is a standard feature among modern websites; oftentimes via the ubiquitous WordPress Content Management System. Even if your website has an old CMS of it’s own, newer advances and upgrades to the core WordPress experience (along with secure, managed WordPress hosting from Meyer Computer, Inc.) make it worth the time and minor expense to update your website.

 

  • SSL? HTTPS? What’s that?
    You may have noticed for some time now, a small lock icon at the top of your browser when you go to many websites. That’s a sign that the website you’re visiting has a valid SSL certificate which, in layman’s terms, means your session with the website in question is validated to be secure and trustworthy. This is especially important in parts of the website that need that extra layer of security (and the peace of mind it brings) where a user might submit their personal, banking, credit card, contact, etc. information through your website. An additional bonus: This need for security when browsing is yet another important signal that Google looks for when determining how and where to rank your website in their search engine. No SSL is a no go with Google.

 

  • Making it marketable
    Does your website still have old, depreciated meta tags, text content that doesn’t reflect your current business as best it could, or maybe numerous pages with small amounts of ignorable text thrown on there as an afterthought? As the saying goes, “Content is King” and a website without content simply will not measure up to the expectations of your visitors or your best friend, Google. When you’re redesigning your website, keep the importance of content in mind, and make sure to work with your webmaster on an online marketing and search engine optimization plan that will get potential customers to your site and keep them coming back for more!

 

Ready to get your new website rolling for 2019 and beyond? Contact your local web design and online marketing experts at Meyer Computer, Inc. today!

As Google continues to heavily invest at being everyone’s favorite search engine, SEO’s need to continually modify the techniques and priorities of their optimizing strategy to go along with all the newest bells and whistles. Let’s take a look at some of the top trends to consider as 2019 rolls into view.

Be Prepared for Voice Search to Gain Traction

Although voice search got a bunch of attention in 2018, people have not taken to it as was initially projected. While voice search might be an easier way to find answers in some scenarios, in other more complex searches like comparing products or services, voice falls a bit short.

That said, it’s not going away and will only continue to gain more prominence and importance. Understanding the voice search nuances of your target audience is key, which can vary by country, region, dialect, social class, etc. Starting to optimize and prepare for conversational search should become a part of your everyday SEO marketing efforts.

Optimize for Google SERP Features

Google is continually looking for ways to enhance the overall search experience. A Search Engine Results Pages (SERP) feature is any result on a search page that is not a traditional organic result. These are additional ways your product or services could be displayed.

Some of the most popular SERP features include:

  • Local – Shows in results that appear to have local intent, Google will highlight three locations that should match the search.
  • Images – Will appear in results where visual content may be helpful.
  • Featured Snippet – When trying to find an answer to a question, Google may pull a snippet from a page it feels answers that question.
  • News Box – Features time-sensitive and newsworthy topics.
  • Shopping Results – Paid product listing ads that include images and price.
  • Reviews – Review stars and rating data.
  • Site Links – When Google feels there is a clear exact domain or brand intent search, they will include up to 10 internal sitelinks.
  • Knowledge Cards – Extracted semantic data from a number of sources including human-edited sources like WikiData and private data partnerships.
  • Google Ads – Most commonly appearing at the top and bottom of the search results, these are paid ads which you can get through advertising with Google.

Knowing how to optimize and obtain a spot in these extra display areas of the search results can lead to a lot more traffic and lead opportunities.

Schema Markup & Structured Data

Structured data can help send the right signals to the search engines and increase their understanding of your business and services. Structured data is a great way to create more search opportunity by improving the way the engines read and represent your site. If done correctly, it can directly impact search rankings in a very positive way.

In a recent Google blog, they even clearly state “Structured data is very helpful to better understand the content on your pages, and allows us to highlight your pages in fancy ways in the search results…”. So it’s not to be ignored.

From the very basic organization schema markup that every business can use to the more individualized structured data for video or software, knowing where and how to utilize it can give your company an advantage. Small caveat, be sure you are clear on all the rules and guidelines so you don’t get penalized for incorrectly implementing schema and structured data.

Don’t Limit Your Efforts to Just Google Search

SEO should not just be about how to optimize for Google Search SERPs. A large part of search engine optimization is showing up wherever and however your target audience is searching.

If you’re an ecommerce site and you haven’t yet considered Amazon, 2019 is the time to rethink it. With more and more people going straight to Amazon when they are shopping for something, you could be missing out on a great source of income. According to a recent study on Amazon, 56% of consumers visit the shopping giant first when looking for a product and about 51% check on Amazon after looking elsewhere. I’ve certainly seen others doing an Amazon search while visiting a store just to make sure they’re getting a good price or the best product for their needs, myself included.

Think of how your brand can branch out and reach its target audience. For example, if people are looking for videos of information you can provide, then creating those videos could be a new top focus for your company in 2019. Then, drive traffic and engagement for those videos in a place like YouTube. Expanding your businesses reach is always a win-win!

I’m sure these are just a few of the many exciting SEO trends ahead for 2019 and I can’t wait to see what the new year brings. From our Hawaii Internet marketing and web design teams here in Maui, we wish you a Mele Kalikimaka me ka Hau’oli Makahiki Hou!

Many long time readers will no doubt recall MauiRealEstateDirectory.com as a premier source of information for those looking to buy, sell, and/or invest in the exciting real estate market on Maui. Over the years, the Maui Real Estate Directory mission has been to provide valuable information and insight on all aspects of the real estate market on the island of Maui in a consumer friendly, easily accessible format. For 2018 the Directory has received a number of upgrades in an effort to provide this information to a wider audience. Here is a look at some of the new and improved features of this valuable Hawaii real estate resource:

  • Mobile Friendly / Optimized Design
    The new MauiRealEstateDirectory.com has been re-built from the ground up with a modern user interface optimized for viewing on virtually any device. Try it on your phone, tablet, computer, or other device to see the difference at MauiRealEstateDirectory.com
  • Secure Connection (SSL/HTTPS)
    To help keep their users safe while complying with Google’s latest best practices, the Maui Real Estate Directory website is fully secure, as evidenced by the ever more common “Connection is Secure” icon in the address bar.
  • Enhanced Featured Maui Real Estate Agents and Maui Real Estate Brokers Pages
    Looking for a first home, second condo, or investment property on Maui but don’t know where to start? Visit the Featured Maui Real Estate Agents and Featured Maui Real Estate Brokers pages to discover the best real estate agents and agencies on the island. Compare information, visit their website(s), or contact them to discuss all your Maui real estate needs.
  • Maui Real Estate Resources
    Want a top architectural firm to design your new home? A construction firm to build it? Or maybe you want to finance a new home, or have one of your current properties appraised prior to putting it on the market? If you answered “Yes” to any of these questions, then you should visit the Maui Real Estate Directory Resources section for an always expanding list of top firms and specialists on the island, ready to help you achieve your Maui real estate goals.
  • Market Trends
    One of the most popular sections on MauiRealEstateDirectory.com, Market Trends gives you the latest information on the state of real estate on Maui in a colorful, easy to read format. Published monthly by the Realtors Association of Maui, these real estate market reports are a great resource for consumers as well as for those in the industry.
  • Spotlight Blogs
    Saving the best for last: If you want up to the minute information on Maui’s real estate market and more, then take a long look at the Spotlight Blogs section. Featuring blogs from top Maui Realtors and brokerages, you will find a wealth of information ranging from current featured listings to upcoming events and items of interest in these articles. Come back to this section often as new blogs are added on a regular basis.

Want to find out more? Pop on over to MauiRealEstateDirectory.com and enjoy!

Aloha! Welcome to part 1 in a 2 part series about Google My Business (GMB) where we delve into the who, what, where and how do I of this great product put out by the search giant.

 

What is Google My Business?

This free service, which launched back in June of 2014, has changed a lot over the years from a basic business information listing to a robust interface that makes it easier for businesses and brands to be found in both Google Maps and Search. It offers a slew of tools that are great for both you and the people trying to find your products or services.

The only requirement? You must have some face-to-face interaction with your customers whether it’s and office, storefront or you deliver goods and services directly to your customers in person. To be specific, you can’t operate 100% online.

Having a local GMB listing outputs what has been termed the “knowledge panel”. When someone searches for your type of business or service, a card may appear to the right of search results, in the local section in the search results (image above), or to the left on Maps; with all the pertinent details of your company or brand as seen in the image below. It helps customers discover, contact and interact with you in several different ways.

 

GMB Knowledge Panel

  GMB Knowledge Panel

Business Listing Features

  • Business Info – List out everything from category, address, business hours, phone number, website, services, and a description for your company. All which helps your customers find and connect with you… but that’s not all!
  • Posts – Posting through GMB allows you to publish products, specials, services, events and more directly to Search and Maps. The post can include text, a link and photo or video. These posts last up to a week and you can have multiple posts at a time. To the right you can see our post on “How to Design”.
  • Reviews – Clients can publicly post a review in Google about their experience with your services or products which is integrated into your listing on Search and Maps.
  • Messaging – For mobile only, this gives people another way to communicate with you through SMS text messaging.
  • Photos & Video – Show images that best represent the business. As stated by Google, businesses that have photos see 35% more clicks to their website and 42% more requests for driving directions in Google Maps. Give your listing some eye-candy or further entice people with a great video!
  • Google My Business Website – Don’t have the money to invest in your own website? Build a free and simple single page about your business in under 10 minutes. The basic site is auto generated with info from your GMB listing. If you need more than a single page of basic contact info, consider our Hawaii Web Design services (we do free consultations)!
  • Questions & Answers – The Q&A section of your listing is a place where people can, you got it, ask questions. Not directly found in the GMB management console, this one is a little harder to manage. Where before you had to check the section on your Knowledge Panel, more recently, we’ve been receiving an email when someone asks a question.
  • Either way, it is well worth checking on now and then. Your customers are prompted to respond to questions people ask about your business, and the prompts go to everyone (even those who didn’t have a great experience). So be sure they hear from you as well — plus it just looks more professional.
Knowledge Panel Q & A

Knowledge Panel Q & A

Once you have your Google My Business listing up and running, it will also provide you Insights which are basic statistics on how customers are interacting with your business: from how many calls were made and the number of people asking directions, to where they found you (Maps or Search) and even some of the queries they used to find your business.

Now you know why it is so important to get listing in GMB to have better visibility in Google Maps and Google local business listings for Search. Next week, we will be covering How to Add Your Business To Google Maps & Local Search where we give you step-by-step instructions on how to get your business listed so you can start taking advantage of these free features.

Shopping for a new website, some assistance in marketing your business online, or both? While there may be numerous options to choose from, there are also a number of considerations you will want to take to ensure you and your business receive the level of quality in service that you deserve. Here are a few things to consider:

Depth of Knowledge

Does your web professional know their stuff? Like really, really know their stuff? If you’re considering contracting someone to design your website, build your database, get you millions of followers on Instagram, provide customer service via Facebook, run your digital advertising initiatives, and make your brand #1 on Google, prepare for disappointment. Simply put, an effective web presence requires an effective team of experts doing what they do best to put your business in front of the eyes and ears of those who your business values the most: new, well targeted, customers. With the online landscape being an ever changing place, not only should you have a team in place to take care of your digital assets, but you want to be sure that they are qualified to do so. To assess their qualifications: ask them a few basic questions relating to web design, search engine optimization (SEO,) social media marketing, Google advertising, etc. Even better, schedule a meeting with our experts at Meyer Computer, Inc. and ask us how we can help your business grow online!

Marketing Strategy? What’s That?

Every business has a unique set of needs when it comes to marketing themselves online. While certain methods may work for some, they may completely fail when it comes to implementing them for others. When marketing your products, offerings, or services online, your chosen agency should be willing to meet with you to discuss a strategy tailored to the specific needs and goals of you and your business. If they instead attempt to offer you a “one size fits all” type of service, it’s time to move on and find an agency who will to work with you and your needs (i.e. the friendly, knowledgeable staff at Meyer Computer, Inc.!)

Seeing the Results

Now that you have your new website up and online marketing strategy in place, it’s time to take a look at tracking your progress, in the form of online analytics and reports. For example, marketing clients of Meyer Computer, Inc. have numerous reports available to them, many updated in real time, including:

  • Traffic Stats/Analytics Report
  • Pay-Per-Click (PPC) Success Report
  • Social Media Activity Reports
  • Facebook Advertising Report

Ready, Willing and Available

Not only should your marketing agency be able to answer your questions during your initial consultation, but they should be available to answer any questions that may arise during your business relationship. Additionally, you should be able to meet (preferably face to face) with your agency to discuss current and future strategies, additions or updates of new marketing products/channels, current campaign performance, etc. at regular intervals. As we like to remind our clients, regular communication is essential to maintaining top performing marketing campaigns; so be sure to hire an agency that is aware of this very important fact.

Benefits to Hiring an Outside Marketing Agency

Marketing your business online is a full time job. From optimizing content, running and managing ads, analyzing traffic, to setting up and maintaining your social channels on a regular basis; marketing online can easily take a team of full time professionals to do properly. We are often asked for our thoughts on whether a company should hire someone to be their in house online marketer, or if they should contract an agency such as Meyer Computer, Inc. to help their business meet its potential online. As such, we have compiled a few items to consider prior to making a decision:

In House

  • Will your budget allow for having full-time employees dedicated to Internet Marketing? Salary ranges from $55,000/yr. for a beginner to well over $90,000/yr. a year for a marketing veteran. Not to mention the taxes and other expenses that come along with having additional employees.
  • In addition to budgeting for each new employee, remember that you will need to have a separate budget for buying ads online through Google, Facebook, etc. as well.
  • As mentioned earlier; online marketing, done properly, requires a healthy amount of knowledge, skills, and time commitment, as well as constant learning and adaptation to new methods, trends, tools, etc. Do your new hires understand all that their job entails?

Contracting an Agency

  • Prior to hiring an online marketing agency, meet with them to discuss the needs and goals of your business. You want to paint as clear a picture as possible of how you want your brand represented online, and what kind of growth you would like to see prior to hiring an agency for your marketing needs.
  • Discuss with the agency how their team members will best address your needs, what strategies they suggest be employed, etc.
  • Consider contacting other clients of theirs whom may be willing to give you feedback on their services.

Following these tips will help you make the decision which is best for your business.

If, after reading all this, you have more questions or would like to discuss how Meyer Computer, Inc. can help your business grow online: contact us today!

For decades, Akina Aloha Tours school and tour bus service has served visitors and residents on the island of Maui through a wide variety of transportation services for groups big or small. In early 2018, Akina Aloha Tours took the bold step of re-branding itself to their new name: Akina Tours & Transportation. This rather major name change brought about a need to revamp Akina’s entire lineup of promotional services; including a rather substantial web presence. That’s where the website and marketing experts at Meyer Computer, Inc. stepped in to help!

As the premier web and marketing provider of Akina Aloha Tours for many years, Akina Tours & Transportation asked us to assist them in transitioning the entirety of their web presence to their new company name as well as help in promoting a host of new and improved group tour and transportation services here in Maui, Hawaii. In a bid to maximize promotional efforts, Meyer Computer, Inc. created an entirely new customer-centric website for Akina Tours & Transportation, which has just launched!

Upon first entering the all new AkinaTours.com, customers are treated to an expansive selection of views from the island of Maui; starting with a high resolution intro video featuring Akina Tours & Transportation’s newest luxury mini-coach set against a backdrop of the lush green West Maui Mountains, and continuing with a vibrant slide show of some of Maui’s most enjoyable beaches. Once you have been awed by the initial splendor of Maui, scroll down to quickly “Get a Quote!” for group tour and transportation services, view a quick introduction to the Akina Tours & Transportation company, use the 4-up on-page quick menu to instantly view transportation service options, and discover the newest tours and latest happenings with Akina Tours & Transportation and the Island of Maui.

Delve deeper into the new AkinaTours.com and you will find everything you need to learn more about Akina Tours & Transportations tour and service offerings, reserve your group transportation, and much more! Some highlights:

  • High resolution photos detailing the many transportation options available.
  • 360 degree virtual tours of select passenger coaches.
  • Quick access to learn about and book transportation services for groups, weddings, corporate get together, and more.
  • Introduction to the new range of specialized tours being offered by Akina Tours & Transportation.
  • High definition tour video integration.
  • Custom “Build Your Own” tour informational page with quick “Get a Quote” booking prompts.
  • Integrated online direct booking of specialized tour options.
  • Easy access to custom quote and information forms throughout.
  • Convenient Search option at the top of every page.
  • Fully responsive/mobile optimized design.

As a premiere client, Akina Tours & Transportation also benefits from a wide gamut of internet marketing and optimization services offered by Meyer Computer, Inc. to increase client acquisition, direct bookings, top ranking in Google and other notable search engines, brand loyalty and recognition, community growth, current and prospective client engagement, and many other notable web metrics.

At Meyer Computer, Inc. we are proud to provide the knowledgeable owners and staff at Akina Tours & Transportation with web services that enhance their client relationships while helping to take their business to new heights (or, in Akina’s case, roads!) Mahalo!

So your sleek new Hawaii business website is complete and you’re ready to grow your organic, social media, online advertising and/or local search engine presence… finding the perfect Marketing and SEO company can be tough to find. You need to find a reputable company that is easy to work with, tailors their marketing campaign to your needs and that understands your business growth goals. That can be a tall order, but far from unattainable!

So should your Hawaii business go for that big mainland company or choose local? Consider some of the following benefits of island businesses using a local Hawaii SEO and Internet marketing company (like us!).

Who Knows You Better?

Whether you are on Oahu, Maui, Kauai, The Big Island, Lanai or Molokai — Our Hawaii Internet marketing company has done a great deal of research on where to get your business found in our local target market. Are most of your customers on the mainland? No problem! From directories, local blogs, citation listings, social media and paid advertising, our company knows the ins-and-outs of getting your Hawaii website the exposure it needs.

Understanding of Hawaii

If you choose a mainland company, how are they going to give any of your content copy, ads, profile write-ups, social media posts, etc. that aloha feel? When creating content for your business, choosing another Hawaii company has its advantages. Being local means we understand the subtle nuances and specific things unique to our region.

Dealing with island SEO references to local areas and all the Hawaiian words is another reason it’s best to stick with a Hawaii company. We know how to spell the words and we know when and when not to use things like the ‘okina or kahakō. What would a mainland company do with that?

Our Hawaii SEO marketing services can help you include important regional references in your marketing strategy, giving you a local edge.

Personalized Experience

Once we’ve done the initial meeting to lay out goals and expectations, it’s easy to build a good relationship of clear communication with our Hawaii web design and marketing company. You always know who you are going to talk to. That ability to call with any concerns you have makes you less stressed and feeling free to ask even the smallest of questions. Whether by phone, email or setting up a meeting that fits your schedule, we are here for you. You can even stop by our Maui office just to say aloha!

Working with larger mainland companies, they tend to have high turnover and you can be passed around. It can be more difficult to communicate overall with the time-zone issue, which makes asking those “quick” questions harder, and you’ve lost that personal touch.

Buy Local – Buy Hawaii

Not only does working with a local company benefit you, but it also benefits the local economy. As a locally owned business, we see that first-hand. Whenever we can, we make sure our money goes right back into purchasing local products and services which continues to strengthen our community. We are invested in Hawaii’s future and are honored to give back to our community.

Reputation

Working with other Hawaii businesses to build their online presence, our marketing company here on Maui takes our reputation very seriously. We know how coconut wireless works… Meyer Computer, Inc. has been going strong for over 20 years now. Over that time we have built up some wonderful island relationships and look forward to building many more.

We’ve done a couple of blogs on revamping your website and bringing it up-to-date. If you’ve followed along then you’ve rebuilt your website using a responsive, mobile first methodology. You’ve installed an SSL certificate and made sure the site loads securely and is only served up via https. And now you’re ready to unveil your new site! Wait… what do you mean we have time to go get a cup of coffee while it loads?

What do you mean we have time to get a cup of coffee while your website loads?

It’s no secret that today most visitors to your website are viewing it on a phone. That’s why you’re going to all this trouble re-building your website in the first place. This means when you build your new site you need to take many things into consideration. Not just how your site looks and responds on a mobile device, but also how quickly your site loads. Users on phones are not always sitting in a home or office with wifi. They could be browsing your site while riding to work, waiting in line at Starbucks for their grande frappa dappa whatchamacallit, or while sitting in the waiting room at the doctor’s office because of that nasty rash, wishing they’d just listened to their mother and not… never mind. But one thing is certain, wherever they are using their phone, they are probably in a hurry.

According to madeupstatistics.com when mobile users try and access a website that loads too slowly 47% have yelled profanities at their phone, 32% have thrown their phone against a wall and caused an average of $300 worth of drywall damage, 22% have created a public scene scaring small children and animals, 13% have put their phone into a blender and made iPhone puree, and 7% have destroyed their phone, given away all their belongings, and moved to a small South American country to sell beads.

Okay, so I may have made all that up. But the frustration is real. Here are some real numbers: In 2017 Google found that 53% of mobile site visits have a page that takes longer than three seconds to load. And conversion rates are lower for mobile visitors than desktop visitors. The time it takes for your page to load is directly related to how many people stay and use it, so is directly related to revenue. If more visitors are using their phones, and phone visitors are more likely to bounce on a slow website and not convert, then the revenue from your website could be trending in the wrong direction.

Is my website too slow?

When we start to feel we’ve gotten a bit too sedentary, maybe put on a few pounds, the first step we take is to go to our doctor and get a physical — maybe run some tests and see where we’re at and what we need to do. (I know, most of us don’t check with our doctor first. We just buy a gym membership and then forget to go). The same is true for your website. You need to find out if it’s slow, and how it compares to the competition. You need to run some tests. Fortunately, this is easier to do on your website than it is on yourself. There are several website speed test tools that will check your site out and tell you how it stacks up. First, see what Google thinks of your page speed. This is a tough test based on a 3G phone connection. Another Google test is PageSpeed Insights. You can also check at Pingdom.com and GTmetrix.com. If you’re ready for a comprehensive analysis of your entire website, including site speed, we can help. We’ll also give you some tips and ideas on things you can do to speed up your site.

How do I speed up my website?

You can break your website down into four main file types: HTML, which is the content on your site; JavaScript, which is the functionality of your site; style sheet files, used to control the look of your site; and image files, which are, well… images.

Slim down your image files

The most common issue slowing down websites are un-optimized images. If you’re adding images to your site and not taking the time to optimize them first, then your site is almost certainly slower than it should be. And even if you are optimizing your images, they could probably be optimized more. If you’re using Wordpess there are plugins that can help with image load speeds: Smush and Shortpixel for example.

Website speed loss converts directly to revenue loss.

Speaking of plugins, it can be tempting to load your site up with all the latest and greatest. But there is a cost to this, often in website speed. And if your site is for your business then that speed loss converts directly to revenue loss. Take an inventory of what plugins your site is running and see if any are slowing your site down, and if there are any you can live without.

Squish those JavaScript and Style Sheet Files

One of the reasons plugins can slow your site down is because each one probably needs to load its own JavaScript and style sheet files. Both the number of files loaded, and their size, contribute to your sites overall load time. If you’ve already stripped away any files you don’t need, then you can speed things up further by optimizing the remaining files and by combining them together so fewer requests need to be made when your page loads.

Don’t make your visitors browser work too hard to get your files – Caching and CDN

When your browser loads a website, many of the files are cached within the browser so that it will not need to call that file again if it’s used on a different page. You can also do caching at your website host, and this can help speed up your sites load time. WordPress, for example, stores it’s content in a database. Pulling that content out of the database and creating a webpage from it takes time. If that page can then be cached on the server then the next time it’s called that database query time and page compile time can be saved.

To take the caching concept even further, if your web pages are cached on multiple servers spread around the world, then when a user visits your website those pages could be pulled from the server closest to them. This is what a CDN, or Content Delivery Network, does. It will cache files used in your website on multiple servers so they can be pulled from the one closest to the visitor.

These are just some of the steps you can take to get your site to load faster. And remember, every second shaved off your sites load time translates to more money in your pocket. Making sure your website is responsive and mobile friendly, that it uses a SSL certificate and only loads via https, and is optimized for speed are all important investments into your business. And if you need help turning your website into a lean, mean, marketing machine we’re here to help.

Once you’re done revamping your website you can finally take a break; get some rest, binge watch Breaking Bad again. Or maybe not. If you’ve done all this, and are marketing your website, you’re probably too busy with all those new clients.

 

 

 

Have you ever wondered why a certain search term doesn’t list your website in Google, Bing or some other search results? Assuming your website is mobile-friendly, has been thoroughly optimized and indexed by the search engines… Not seeing it in the search results is disappointing, to say the least. Let’s run through a few things that you need to consider and some tips you can implement for future growth and marketing of your website.

Search Results Vary From Person to Person

Did you know that your search results, especially in Google can vary drastically from person to person or by device? What you are seeing, is not what someone else may be seeing. Search engines like Google are always looking for ways to provide quality search results the individual searcher would find most helpful. Happy searchers mean they keep coming back.

Factors that can affect search engine results:

  • Your geographic location
  • By device type (i.e. desktop, laptop, phone, tablet)
  • Web history & previously clicked links on said device
  • The browser you are using
  • Whether you are logged in to a Google Account
  • What type of search you are doing

Instead of obsessing about any one particular keyword phrase, a better way to think about the marketing of your website would be to focus on the overall quality and the building of its presence.

Keyword Research

First, I would highly recommend that you research keywords for your website and make sure that they are real-world actual searched for phrases. What you think, and what is actually searched for can be very different. Ongoing keyword optimization is also highly recommended to uncover any new upcoming opportunities where your website could shine. Especially in this time of voice search, there are a lot of long strings of words being put together to find what people are looking for.

Second, I would advise that you not pin all your hopes and dreams on just a few keyword phrases alone. You should easily be able to come up with a very sizable list of keywords that have a good monthly search volume associated with them. Start creating new content that includes them and cover all the many ways people may search to find your website.

Third, the more competitive a keyword phrase is, the tougher it will to get high rankings. Even with focused phrases like “Hawaii vacation rentals”, the competition is high with big companies like HomeAway, FlipKey, VRBO, TripAdvisor and Airbnb taking up top positions in the search results. That’s where finding those long-tail keywords through research will help in bringing a good amount of traffic to your website.

Okay, so you did the research and know of a particular search phrase that you would like to focus on to get your website showing in search results and get great qualified traffic. What now?

Website Content

If the search term isn’t part of the actual content of your website, there is no way it would even be considered relevant to the search engines for the keyword you are hoping to appear for. Even after you have sprinkled your target keywords through the website, doesn’t necessarily mean your website is going to be on the first page of the search results. The more competitive the keyword phrase, the more solid quality content on the subject you need.

Look to answer questions your customers or clients are asking about the topic and start writing up blogs. Not only is this filling out more relevant marketing content for your sought-after keywords, but even more so, this is very helpful to your customers and shows them how knowledgeable you are in your area of expertise.

Internal & External Linking

Links also play a factor in building trust that your website has quality content that searchers are looking for. People are engaging and sharing your content. They trust it, so the search engines feel they can trust the content as well. The more quality links pointing to it, the more trustworthy.

You should have internal links with the keyword text linking to relevant content on your website. You should have links coming from other websites using the keywords in the linking text pointing to relevant content on your website.

The aforementioned helpful blog posts could come in very handy here. Perhaps, think about doing a guest blog on a related and relevant website that complements yours somehow.

Competition

Check out the competition for the keyword phrase you are thinking about. Why are they showing for that search phrase? Where are their links coming in from other websites? Perhaps you can get a link too…

Still Not In The Search Results? Is All Lost?

No Way! You can keep fighting for the keyword phrases you believe in. The tips above are a few strategies that will help you build your position over time. Just keep plugging away and check your traffic stats to watch for growth.

Interesting Read: What does Google have to say about it? Google Help – Site Doesn’t Appear for a Specific Keyword

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