As we enter our 21st year in operation as Hawaii’s premier web design, managed web hosting, and online marketing firm, we have decided to give our own web presence a bit of a makeover to commemorate this milestone. As you have undoubtedly discovered by now, MeyerComputer.com has been overhauled with a fresh, fully responsive, new look; optimized for browsing on mobile and desktop. In addition to new, upgraded visuals, our site’s user interface has been enhanced to get you to the information you’re looking for quickly and easily.

Speaking of information, our new site now features a wealth of new information and options for anyone looking to start, continue, or enhance their online marketing efforts with the help of the experts at Meyer Computer, Inc. Other new and improved features include:

Now that you’ve read about what’s new on MeyerComputer.com, start browsing and experience it for yourself!

It can be difficult to communicate the significance of a well balanced marketing plan, so I’m continuing a series called the “Importance of…” where I’ll break down the finer points of these search engine marketing and social media network strategies in the hopes that it just might give someone the realization and insight that will allow them to better understand the broader view of Internet marketing.

The Importance of Blogging

There is nothing worse to search engines then old stagnant websites! By nature, search engines want to give their users the most current, relevant and up-to-date information available. So how can you easily add all this new content to your website on a regular basis? Yup, you guessed it… blogging is a great way to offer up new related articles about your companies services in a fresh and exciting way.

That said, the point is not to post articles for the sake of posting. The main focus should be to enhance your website on a regular basis to benefit visitors, with an aim of increasing the clicks, user engagement, and new links to and from your site. These are the clearest signals you can send to search engines to show that your site is fresh and deserving of high rankings.

Be Fresh * Be Relevant * Most Importantly, Be Useful!

The Benefits of Company Blogs for Marketing

Added SEO Value & Driving Traffic

Who doesn’t want more traffic? Every blog post is one more indexed page on your website, which means it’s one more opportunity for your website to show up in the search results. Not only that, but every interesting and informative blog post you create means more content people can easily share on the social networks. That’s good traffic potential from both search engines and social media! Need topic ideas? Look to answer the questions your customer base asks on a regular basis. Blog about the latest innovations in your business and current trends in your industry.

Positioning Your Site as an Industry Leader

By answering those regularly asked questions, you are providing the perfect content to help your customer. It’s your chance to shine and show them how knowledgeable you are in your industry. With each clear, reliable and truthful blog post you put out there, you are also building trust for your service or brand. You will be the first person that comes to mind when the products or services you provide are needed.

Building Visitor/Customer Relationships

A customer relationship begins from that very first moment someone visits your website. A good way to encourage people to return to your site is by providing interesting and useful blog posts on a regular basis. They are less likely to forget about you when those blogs come out and keep you top-of-mind. It’s less likely they will head to one of your competitors because they are happy with the information and service you are providing. Remember, with every blog post they read, you are also building a sense of trust and that can extend to brand/service loyalty.

Make Running a Blog Work for You

To really utilize the blogging medium, here are some key points to keep in mind:

●     Post on a regular basis to keep you and your services front in the minds of your clients.

●     Make sure the content is interesting, can really help customers, or gets people talking (and sharing).

●     Build your customer relationships and keep them coming back for more!

If done properly, your business blog will naturally drive traffic to your website, increase your SEO potential, position your company or service as an industry leader and help you build those important customer relationships. It’s never too late to start. Time to get to blogging!

About This Series

Meyer Computer, Inc. has been providing Hawaii with website design and Internet marketing services for quite awhile now, and through the years we’ve had quite a few people coming in to talk about the frustration of getting their company team on-board when it comes to having a diverse marketing strategy.

As I’ve said in past posts, many of these methods work great hand-in-hand to create a healthy Internet marketing strategy that will get your business noticed. Feel free to make an appointment to come into our Maui office or just call and talk to one of our Social, SEO & Marketing experts to find out what works best for you and your business!

Past “Importance of…” Blogs:

Facebook Advertising

Organic Search Engine Optimization

Introduction

Over the years, we’ve had many people come in to talk to us about how they understood the importance of having a diverse marketing strategy. Yet they were left frustrated in trying to communicate the significance of a well balanced marketing plan to their team. I’m going to do a series called the “Importance of…” to, hopefully, get down to the finer points of these marketing plans that just might break through to those that don’t yet understand the big picture.

During this series, I will be covering the main basic strategies and how they could work for you. That said, not every business is the same and some strategies are not meant for all. That’s where you can come in and talk to one of our experts to find out what works best for you and your business.

Several or all of these methods can work hand-in-hand to make a well balanced Internet marketing strategy that will get your business ahead. Remember, never put all your eggs in one basket!

The first subject we’ll tackle . . .

The Importance of Organic Search Engine Optimization

Search engine optimization, or SEO for short, is basically the optimizing of your website using the content of the page, title tags, meta tags, header tags, etc. to get as much concise information to the search engines so they know what your website is offering. Good SEO practices also strive for improved user experience and usability of a site. All this works toward improving search engine rankings, your website’s visibility, and happy site visitors. Good for users AND search engines… win-win, I say!

While pay-per-click (PPC) will drive more traffic to your website fast and social media can be more important for branding your company’s image, organic search engine optimization (SEO) is still the bedrock of a website’s presence and should be the first place you start.

I know earlier I said some strategies may not work for everyone. To me, this isn’t one of ‘em. I can’t think of any reason why you shouldn’t optimize your website… Feel free to let me know if you think of any!

Visibility & Branding

You want to make it as easy as possible for potential business to find you. Don’t make them work for it! In most cases they will end up finding someone else. By utilizing proper search engine optimization you’re putting in place a foundation that will ensure your website can be found in search engines for words and phrases relevant to what your business offers.

Usability

This is an important area that should not be overlooked. You want happy website visitors and you can do so by offering the fastest and friendliest experience possible. Not only that, but  happy visitors usually turn into returning visitors.

Beat the Competition

If you’re not optimizing your site, in most cases, your competition could be way ahead of you. By starting as soon as possible, you can start to gain ground on those competitors. The better the web site content and SEO, the better position your site is to ranking well in the search engines. And you know what better placement in search engines means? You have a solid chance and beating out your competition!

Cost Effective Marketing

When compared to the costs of other forms of online marketing such as PPC, SEO provides fairly good return on your investment if done correctly. It’s a gradual building of traffic to your website that doesn’t just disappear overnight or get turned off by changing a budget.

More info: Meyer Computer’s Search Engine Optimization Services

What is a Mobile Optimized Site?

Many of the fundamental optimization elements of mobile SEO are identical to desktop such as good rich content, natural backlinks and relevant keyword optimization. However, there are a number of techniques that are used to strengthen search signals.for mobile devices.

Some key optimization elements specific to mobile search :

  • Mobile Friendly Web Presence
  • Local SEO
  • Google and Apple iOS Maps
  • Voice Search (Siri, Cortana, Okay Google)

Mobile Friendly Web Presence

Google highly recommends a responsive design that will respond and work in all the various devices that we all use. Desktop, phone, tablet, phablet… when someone wants your services, you should be able to provide a website that caters to all.

I’m not sure how Bing and Yahoo feel, but Google feels so strongly that your website be mobile-friendly that they offer any mobile responsive design a Google Mobile Search ranking boost. They also have tons of tools and articles out there to help you reach that goal.

Local SEO

According to Google, 4 in 5 consumers conduct local searches on search engines. And yes, Local Search is important for both Mobile and Desktop. However, mobile searches being of a more immediate need, such as business hours, phone number, directions to store, etc., search results are providing more local info for their users. So make sure your business is listed!

From Google My Business, Bing Places, Yahoo’s Localworks… and so many more. There are places out there to list your business and build its presence.

A few tips : Use exact location information. Get past clients and patrons to post reviews. If they let you add photos, add ’em. Fill out all the information to its fullest!

Google & Apple Maps

Apple and Google Maps are both scored in comScore’s top 25 mobile apps in the USA. This location and directional information is often used solely on mobile devices. With so much consumer usage it is vital that this information be up-to-date and optimized. Proper local listings optimization is a starting point but specific tweaks are often required in Google Maps via Google Map Maker and Apple Maps via Apple Maps Connect.

Voice Search

Hands-free searching is utilized on mobile devices more and more often. Bing states that 25% of all their searches are voice searches. Voice Search in general has been primarily used for local search and location information, but as people get more comfortable with using it, the mobile search landscape is expanding.

Optimizing your site for voice search is very different then optimizing for traditional search queries. The text-based interface and keyword-driven algorithms of the past forced searchers to enter terse search queries that contain just the relevant keywords with all sentence structure stripped away.

Voice searches are much more conversational using natural language. So instead of searching for “Maui vacation rental” people using a Voice Search may say something like “where can I find a nice vacation rental on Maui?”

In Conclusion

Google said back in May of 2015 that “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” With more Internet searches happening everyday on mobile devices, I have an inkling that search engines will only continue to further calibrate their mobile search algorithms and displayed results to accommodate the differences and limitations of searching on all the various devices. Who knows what’s next?