So your sleek new Hawaii business website is complete and you’re ready to grow your organic, social media, online advertising and/or local search engine presence… finding the perfect Marketing and SEO company can be tough to find. You need to find a reputable company that is easy to work with, tailors their marketing campaign to your needs and that understands your business growth goals. That can be a tall order, but far from unattainable!

So should your Hawaii business go for that big mainland company or choose local? Consider some of the following benefits of island businesses using a local Hawaii SEO and Internet marketing company (like us!).

Who Knows You Better?

Whether you are on Oahu, Maui, Kauai, The Big Island, Lanai or Molokai — Our Hawaii Internet marketing company has done a great deal of research on where to get your business found in our local target market. Are most of your customers on the mainland? No problem! From directories, local blogs, citation listings, social media and paid advertising, our company knows the ins-and-outs of getting your Hawaii website the exposure it needs.

Understanding of Hawaii

If you choose a mainland company, how are they going to give any of your content copy, ads, profile write-ups, social media posts, etc. that aloha feel? When creating content for your business, choosing another Hawaii company has its advantages. Being local means we understand the subtle nuances and specific things unique to our region.

Dealing with island SEO references to local areas and all the Hawaiian words is another reason it’s best to stick with a Hawaii company. We know how to spell the words and we know when and when not to use things like the ‘okina or kahakō. What would a mainland company do with that?

Our Hawaii SEO marketing services can help you include important regional references in your marketing strategy, giving you a local edge.

Personalized Experience

Once we’ve done the initial meeting to lay out goals and expectations, it’s easy to build a good relationship of clear communication with our Hawaii web design and marketing company. You always know who you are going to talk to. That ability to call with any concerns you have makes you less stressed and feeling free to ask even the smallest of questions. Whether by phone, email or setting up a meeting that fits your schedule, we are here for you. You can even stop by our Maui office just to say aloha!

Working with larger mainland companies, they tend to have high turnover and you can be passed around. It can be more difficult to communicate overall with the time-zone issue, which makes asking those “quick” questions harder, and you’ve lost that personal touch.

Buy Local – Buy Hawaii

Not only does working with a local company benefit you, but it also benefits the local economy. As a locally owned business, we see that first-hand. Whenever we can, we make sure our money goes right back into purchasing local products and services which continues to strengthen our community. We are invested in Hawaii’s future and are honored to give back to our community.

Reputation

Working with other Hawaii businesses to build their online presence, our marketing company here on Maui takes our reputation very seriously. We know how coconut wireless works… Meyer Computer, Inc. has been going strong for over 20 years now. Over that time we have built up some wonderful island relationships and look forward to building many more.

We’ve done a couple of blogs on revamping your website and bringing it up-to-date. If you’ve followed along then you’ve rebuilt your website using a responsive, mobile first methodology. You’ve installed an SSL certificate and made sure the site loads securely and is only served up via https. And now you’re ready to unveil your new site! Wait… what do you mean we have time to go get a cup of coffee while it loads?

What do you mean we have time to get a cup of coffee while your website loads?

It’s no secret that today most visitors to your website are viewing it on a phone. That’s why you’re going to all this trouble re-building your website in the first place. This means when you build your new site you need to take many things into consideration. Not just how your site looks and responds on a mobile device, but also how quickly your site loads. Users on phones are not always sitting in a home or office with wifi. They could be browsing your site while riding to work, waiting in line at Starbucks for their grande frappa dappa whatchamacallit, or while sitting in the waiting room at the doctor’s office because of that nasty rash, wishing they’d just listened to their mother and not… never mind. But one thing is certain, wherever they are using their phone, they are probably in a hurry.

According to madeupstatistics.com when mobile users try and access a website that loads too slowly 47% have yelled profanities at their phone, 32% have thrown their phone against a wall and caused an average of $300 worth of drywall damage, 22% have created a public scene scaring small children and animals, 13% have put their phone into a blender and made iPhone puree, and 7% have destroyed their phone, given away all their belongings, and moved to a small South American country to sell beads.

Okay, so I may have made all that up. But the frustration is real. Here are some real numbers: In 2017 Google found that 53% of mobile site visits have a page that takes longer than three seconds to load. And conversion rates are lower for mobile visitors than desktop visitors. The time it takes for your page to load is directly related to how many people stay and use it, so is directly related to revenue. If more visitors are using their phones, and phone visitors are more likely to bounce on a slow website and not convert, then the revenue from your website could be trending in the wrong direction.

Is my website too slow?

When we start to feel we’ve gotten a bit too sedentary, maybe put on a few pounds, the first step we take is to go to our doctor and get a physical — maybe run some tests and see where we’re at and what we need to do. (I know, most of us don’t check with our doctor first. We just buy a gym membership and then forget to go). The same is true for your website. You need to find out if it’s slow, and how it compares to the competition. You need to run some tests. Fortunately, this is easier to do on your website than it is on yourself. There are several website speed test tools that will check your site out and tell you how it stacks up. First, see what Google thinks of your page speed. This is a tough test based on a 3G phone connection. Another Google test is PageSpeed Insights. You can also check at Pingdom.com and GTmetrix.com. If you’re ready for a comprehensive analysis of your entire website, including site speed, we can help. We’ll also give you some tips and ideas on things you can do to speed up your site.

How do I speed up my website?

You can break your website down into four main file types: HTML, which is the content on your site; JavaScript, which is the functionality of your site; style sheet files, used to control the look of your site; and image files, which are, well… images.

Slim down your image files

The most common issue slowing down websites are un-optimized images. If you’re adding images to your site and not taking the time to optimize them first, then your site is almost certainly slower than it should be. And even if you are optimizing your images, they could probably be optimized more. If you’re using Wordpess there are plugins that can help with image load speeds: Smush and Shortpixel for example.

Website speed loss converts directly to revenue loss.

Speaking of plugins, it can be tempting to load your site up with all the latest and greatest. But there is a cost to this, often in website speed. And if your site is for your business then that speed loss converts directly to revenue loss. Take an inventory of what plugins your site is running and see if any are slowing your site down, and if there are any you can live without.

Squish those JavaScript and Style Sheet Files

One of the reasons plugins can slow your site down is because each one probably needs to load its own JavaScript and style sheet files. Both the number of files loaded, and their size, contribute to your sites overall load time. If you’ve already stripped away any files you don’t need, then you can speed things up further by optimizing the remaining files and by combining them together so fewer requests need to be made when your page loads.

Don’t make your visitors browser work too hard to get your files – Caching and CDN

When your browser loads a website, many of the files are cached within the browser so that it will not need to call that file again if it’s used on a different page. You can also do caching at your website host, and this can help speed up your sites load time. WordPress, for example, stores it’s content in a database. Pulling that content out of the database and creating a webpage from it takes time. If that page can then be cached on the server then the next time it’s called that database query time and page compile time can be saved.

To take the caching concept even further, if your web pages are cached on multiple servers spread around the world, then when a user visits your website those pages could be pulled from the server closest to them. This is what a CDN, or Content Delivery Network, does. It will cache files used in your website on multiple servers so they can be pulled from the one closest to the visitor.

These are just some of the steps you can take to get your site to load faster. And remember, every second shaved off your sites load time translates to more money in your pocket. Making sure your website is responsive and mobile friendly, that it uses a SSL certificate and only loads via https, and is optimized for speed are all important investments into your business. And if you need help turning your website into a lean, mean, marketing machine we’re here to help.

Once you’re done revamping your website you can finally take a break; get some rest, binge watch Breaking Bad again. Or maybe not. If you’ve done all this, and are marketing your website, you’re probably too busy with all those new clients.

 

 

 

Have you ever wondered why a certain search term doesn’t list your website in Google, Bing or some other search results? Assuming your website is mobile-friendly, has been thoroughly optimized and indexed by the search engines… Not seeing it in the search results is disappointing, to say the least. Let’s run through a few things that you need to consider and some tips you can implement for future growth and marketing of your website.

Search Results Vary From Person to Person

Did you know that your search results, especially in Google can vary drastically from person to person or by device? What you are seeing, is not what someone else may be seeing. Search engines like Google are always looking for ways to provide quality search results the individual searcher would find most helpful. Happy searchers mean they keep coming back.

Factors that can affect search engine results:

  • Your geographic location
  • By device type (i.e. desktop, laptop, phone, tablet)
  • Web history & previously clicked links on said device
  • The browser you are using
  • Whether you are logged in to a Google Account
  • What type of search you are doing

Instead of obsessing about any one particular keyword phrase, a better way to think about the marketing of your website would be to focus on the overall quality and the building of its presence.

Keyword Research

First, I would highly recommend that you research keywords for your website and make sure that they are real-world actual searched for phrases. What you think, and what is actually searched for can be very different. Ongoing keyword optimization is also highly recommended to uncover any new upcoming opportunities where your website could shine. Especially in this time of voice search, there are a lot of long strings of words being put together to find what people are looking for.

Second, I would advise that you not pin all your hopes and dreams on just a few keyword phrases alone. You should easily be able to come up with a very sizable list of keywords that have a good monthly search volume associated with them. Start creating new content that includes them and cover all the many ways people may search to find your website.

Third, the more competitive a keyword phrase is, the tougher it will to get high rankings. Even with focused phrases like “Hawaii vacation rentals”, the competition is high with big companies like HomeAway, FlipKey, VRBO, TripAdvisor and Airbnb taking up top positions in the search results. That’s where finding those long-tail keywords through research will help in bringing a good amount of traffic to your website.

Okay, so you did the research and know of a particular search phrase that you would like to focus on to get your website showing in search results and get great qualified traffic. What now?

Website Content

If the search term isn’t part of the actual content of your website, there is no way it would even be considered relevant to the search engines for the keyword you are hoping to appear for. Even after you have sprinkled your target keywords through the website, doesn’t necessarily mean your website is going to be on the first page of the search results. The more competitive the keyword phrase, the more solid quality content on the subject you need.

Look to answer questions your customers or clients are asking about the topic and start writing up blogs. Not only is this filling out more relevant marketing content for your sought-after keywords, but even more so, this is very helpful to your customers and shows them how knowledgeable you are in your area of expertise.

Internal & External Linking

Links also play a factor in building trust that your website has quality content that searchers are looking for. People are engaging and sharing your content. They trust it, so the search engines feel they can trust the content as well. The more quality links pointing to it, the more trustworthy.

You should have internal links with the keyword text linking to relevant content on your website. You should have links coming from other websites using the keywords in the linking text pointing to relevant content on your website.

The aforementioned helpful blog posts could come in very handy here. Perhaps, think about doing a guest blog on a related and relevant website that complements yours somehow.

Competition

Check out the competition for the keyword phrase you are thinking about. Why are they showing for that search phrase? Where are their links coming in from other websites? Perhaps you can get a link too…

Still Not In The Search Results? Is All Lost?

No Way! You can keep fighting for the keyword phrases you believe in. The tips above are a few strategies that will help you build your position over time. Just keep plugging away and check your traffic stats to watch for growth.

Interesting Read: What does Google have to say about it? Google Help – Site Doesn’t Appear for a Specific Keyword

Need help building your websites Internet presence? Our Hawaii web design team & Internet marketing specialists are ready to help you from website design and optimization to online advertising and social media management. We offer free consultations!

As we enter our 21st year in operation as Hawaii’s premier web design, managed web hosting, and online marketing firm, we have decided to give our own web presence a bit of a makeover to commemorate this milestone. As you have undoubtedly discovered by now, MeyerComputer.com has been overhauled with a fresh, fully responsive, new look; optimized for browsing on mobile and desktop. In addition to new, upgraded visuals, our site’s user interface has been enhanced to get you to the information you’re looking for quickly and easily.

Speaking of information, our new site now features a wealth of new information and options for anyone looking to start, continue, or enhance their online marketing efforts with the help of the experts at Meyer Computer, Inc. Other new and improved features include:

Now that you’ve read about what’s new on MeyerComputer.com, start browsing and experience it for yourself!

It can be difficult to communicate the significance of a well balanced marketing plan, so I’m continuing a series called the “Importance of…” where I’ll break down the finer points of these search engine marketing and social media network strategies in the hopes that it just might give someone the realization and insight that will allow them to better understand the broader view of Internet marketing.

The Importance of Blogging

There is nothing worse to search engines then old stagnant websites! By nature, search engines want to give their users the most current, relevant and up-to-date information available. So how can you easily add all this new content to your website on a regular basis? Yup, you guessed it… blogging is a great way to offer up new related articles about your companies services in a fresh and exciting way.

That said, the point is not to post articles for the sake of posting. The main focus should be to enhance your website on a regular basis to benefit visitors, with an aim of increasing the clicks, user engagement, and new links to and from your site. These are the clearest signals you can send to search engines to show that your site is fresh and deserving of high rankings.

Be Fresh * Be Relevant * Most Importantly, Be Useful!

The Benefits of Company Blogs for Marketing

Added SEO Value & Driving Traffic

Who doesn’t want more traffic? Every blog post is one more indexed page on your website, which means it’s one more opportunity for your website to show up in the search results. Not only that, but every interesting and informative blog post you create means more content people can easily share on the social networks. That’s good traffic potential from both search engines and social media! Need topic ideas? Look to answer the questions your customer base asks on a regular basis. Blog about the latest innovations in your business and current trends in your industry.

Positioning Your Site as an Industry Leader

By answering those regularly asked questions, you are providing the perfect content to help your customer. It’s your chance to shine and show them how knowledgeable you are in your industry. With each clear, reliable and truthful blog post you put out there, you are also building trust for your service or brand. You will be the first person that comes to mind when the products or services you provide are needed.

Building Visitor/Customer Relationships

A customer relationship begins from that very first moment someone visits your website. A good way to encourage people to return to your site is by providing interesting and useful blog posts on a regular basis. They are less likely to forget about you when those blogs come out and keep you top-of-mind. It’s less likely they will head to one of your competitors because they are happy with the information and service you are providing. Remember, with every blog post they read, you are also building a sense of trust and that can extend to brand/service loyalty.

Make Running a Blog Work for You

To really utilize the blogging medium, here are some key points to keep in mind:

●     Post on a regular basis to keep you and your services front in the minds of your clients.

●     Make sure the content is interesting, can really help customers, or gets people talking (and sharing).

●     Build your customer relationships and keep them coming back for more!

If done properly, your business blog will naturally drive traffic to your website, increase your SEO potential, position your company or service as an industry leader and help you build those important customer relationships. It’s never too late to start. Time to get to blogging!

About This Series

Meyer Computer, Inc. has been providing Hawaii with website design and Internet marketing services for quite awhile now, and through the years we’ve had quite a few people coming in to talk about the frustration of getting their company team on-board when it comes to having a diverse marketing strategy.

As I’ve said in past posts, many of these methods work great hand-in-hand to create a healthy Internet marketing strategy that will get your business noticed. Feel free to make an appointment to come into our Maui office or just call and talk to one of our Social, SEO & Marketing experts to find out what works best for you and your business!

Past “Importance of…” Blogs:

Facebook Advertising

Organic Search Engine Optimization

Introduction

Over the years, we’ve had many people come in to talk to us about how they understood the importance of having a diverse marketing strategy. Yet they were left frustrated in trying to communicate the significance of a well balanced marketing plan to their team. I’m going to do a series called the “Importance of…” to, hopefully, get down to the finer points of these marketing plans that just might break through to those that don’t yet understand the big picture.

During this series, I will be covering the main basic strategies and how they could work for you. That said, not every business is the same and some strategies are not meant for all. That’s where you can come in and talk to one of our experts to find out what works best for you and your business.

Several or all of these methods can work hand-in-hand to make a well balanced Internet marketing strategy that will get your business ahead. Remember, never put all your eggs in one basket!

The first subject we’ll tackle . . .

The Importance of Organic Search Engine Optimization

Search engine optimization, or SEO for short, is basically the optimizing of your website using the content of the page, title tags, meta tags, header tags, etc. to get as much concise information to the search engines so they know what your website is offering. Good SEO practices also strive for improved user experience and usability of a site. All this works toward improving search engine rankings, your website’s visibility, and happy site visitors. Good for users AND search engines… win-win, I say!

While pay-per-click (PPC) will drive more traffic to your website fast and social media can be more important for branding your company’s image, organic search engine optimization (SEO) is still the bedrock of a website’s presence and should be the first place you start.

I know earlier I said some strategies may not work for everyone. To me, this isn’t one of ‘em. I can’t think of any reason why you shouldn’t optimize your website… Feel free to let me know if you think of any!

Visibility & Branding

You want to make it as easy as possible for potential business to find you. Don’t make them work for it! In most cases they will end up finding someone else. By utilizing proper search engine optimization you’re putting in place a foundation that will ensure your website can be found in search engines for words and phrases relevant to what your business offers.

Usability

This is an important area that should not be overlooked. You want happy website visitors and you can do so by offering the fastest and friendliest experience possible. Not only that, but  happy visitors usually turn into returning visitors.

Beat the Competition

If you’re not optimizing your site, in most cases, your competition could be way ahead of you. By starting as soon as possible, you can start to gain ground on those competitors. The better the web site content and SEO, the better position your site is to ranking well in the search engines. And you know what better placement in search engines means? You have a solid chance and beating out your competition!

Cost Effective Marketing

When compared to the costs of other forms of online marketing such as PPC, SEO provides fairly good return on your investment if done correctly. It’s a gradual building of traffic to your website that doesn’t just disappear overnight or get turned off by changing a budget.

More info: Meyer Computer’s Search Engine Optimization Services

What is a Mobile Optimized Site?

Many of the fundamental optimization elements of mobile SEO are identical to desktop such as good rich content, natural backlinks and relevant keyword optimization. However, there are a number of techniques that are used to strengthen search signals.for mobile devices.

Some key optimization elements specific to mobile search :

  • Mobile Friendly Web Presence
  • Local SEO
  • Google and Apple iOS Maps
  • Voice Search (Siri, Cortana, Okay Google)

Mobile Friendly Web Presence

Google highly recommends a responsive design that will respond and work in all the various devices that we all use. Desktop, phone, tablet, phablet… when someone wants your services, you should be able to provide a website that caters to all.

I’m not sure how Bing and Yahoo feel, but Google feels so strongly that your website be mobile-friendly that they offer any mobile responsive design a Google Mobile Search ranking boost. They also have tons of tools and articles out there to help you reach that goal.

Local SEO

According to Google, 4 in 5 consumers conduct local searches on search engines. And yes, Local Search is important for both Mobile and Desktop. However, mobile searches being of a more immediate need, such as business hours, phone number, directions to store, etc., search results are providing more local info for their users. So make sure your business is listed!

From Google My Business, Bing Places, Yahoo’s Localworks… and so many more. There are places out there to list your business and build its presence.

A few tips : Use exact location information. Get past clients and patrons to post reviews. If they let you add photos, add ’em. Fill out all the information to its fullest!

Google & Apple Maps

Apple and Google Maps are both scored in comScore’s top 25 mobile apps in the USA. This location and directional information is often used solely on mobile devices. With so much consumer usage it is vital that this information be up-to-date and optimized. Proper local listings optimization is a starting point but specific tweaks are often required in Google Maps via Google Map Maker and Apple Maps via Apple Maps Connect.

Voice Search

Hands-free searching is utilized on mobile devices more and more often. Bing states that 25% of all their searches are voice searches. Voice Search in general has been primarily used for local search and location information, but as people get more comfortable with using it, the mobile search landscape is expanding.

Optimizing your site for voice search is very different then optimizing for traditional search queries. The text-based interface and keyword-driven algorithms of the past forced searchers to enter terse search queries that contain just the relevant keywords with all sentence structure stripped away.

Voice searches are much more conversational using natural language. So instead of searching for “Maui vacation rental” people using a Voice Search may say something like “where can I find a nice vacation rental on Maui?”

In Conclusion

Google said back in May of 2015 that “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” With more Internet searches happening everyday on mobile devices, I have an inkling that search engines will only continue to further calibrate their mobile search algorithms and displayed results to accommodate the differences and limitations of searching on all the various devices. Who knows what’s next?