Shopping for a new website, some assistance in marketing your business online, or both? While there may be numerous options to choose from, there are also a number of considerations you will want to take to ensure you and your business receive the level of quality in service that you deserve. Here are a few things to consider:
Depth of Knowledge
Does your web professional know their stuff? Like really, really know their stuff? If you’re considering contracting someone to design your website, build your database, get you millions of followers on Instagram, provide customer service via Facebook, run your digital advertising initiatives, and make your brand #1 on Google, prepare for disappointment. Simply put, an effective web presence requires an effective team of experts doing what they do best to put your business in front of the eyes and ears of those who your business values the most: new, well targeted, customers. With the online landscape being an ever changing place, not only should you have a team in place to take care of your digital assets, but you want to be sure that they are qualified to do so. To assess their qualifications: ask them a few basic questions relating to web design, search engine optimization (SEO,) social media marketing, Google advertising, etc. Even better, schedule a meeting with our experts at Meyer Computer, Inc. and ask us how we can help your business grow online!
Marketing Strategy? What’s That?
Every business has a unique set of needs when it comes to marketing themselves online. While certain methods may work for some, they may completely fail when it comes to implementing them for others. When marketing your products, offerings, or services online, your chosen agency should be willing to meet with you to discuss a strategy tailored to the specific needs and goals of you and your business. If they instead attempt to offer you a “one size fits all” type of service, it’s time to move on and find an agency who will to work with you and your needs (i.e. the friendly, knowledgeable staff at Meyer Computer, Inc.!)
Seeing the Results
Now that you have your new website up and online marketing strategy in place, it’s time to take a look at tracking your progress, in the form of online analytics and reports. For example, marketing clients of Meyer Computer, Inc. have numerous reports available to them, many updated in real time, including:
- Traffic Stats/Analytics Report
- Pay-Per-Click (PPC) Success Report
- Social Media Activity Reports
- Facebook Advertising Report
Ready, Willing and Available
Not only should your marketing agency be able to answer your questions during your initial consultation, but they should be available to answer any questions that may arise during your business relationship. Additionally, you should be able to meet (preferably face to face) with your agency to discuss current and future strategies, additions or updates of new marketing products/channels, current campaign performance, etc. at regular intervals. As we like to remind our clients, regular communication is essential to maintaining top performing marketing campaigns; so be sure to hire an agency that is aware of this very important fact.
Benefits to Hiring an Outside Marketing Agency
Marketing your business online is a full time job. From optimizing content, running and managing ads, analyzing traffic, to setting up and maintaining your social channels on a regular basis; marketing online can easily take a team of full time professionals to do properly. We are often asked for our thoughts on whether a company should hire someone to be their in house online marketer, or if they should contract an agency such as Meyer Computer, Inc. to help their business meet its potential online. As such, we have compiled a few items to consider prior to making a decision:
- Will your budget allow for having full-time employees dedicated to Internet Marketing? Salary ranges from $55,000/yr. for a beginner to well over $90,000/yr. a year for a marketing veteran. Not to mention the taxes and other expenses that come along with having additional employees.
- In addition to budgeting for each new employee, remember that you will need to have a separate budget for buying ads online through Google, Facebook, etc. as well.
- As mentioned earlier; online marketing, done properly, requires a healthy amount of knowledge, skills, and time commitment, as well as constant learning and adaptation to new methods, trends, tools, etc. Do your new hires understand all that their job entails?
Contracting an Agency
- Prior to hiring an online marketing agency, meet with them to discuss the needs and goals of your business. You want to paint as clear a picture as possible of how you want your brand represented online, and what kind of growth you would like to see prior to hiring an agency for your marketing needs.
- Discuss with the agency how their team members will best address your needs, what strategies they suggest be employed, etc.
- Consider contacting other clients of theirs whom may be willing to give you feedback on their services.
Following these tips will help you make the decision which is best for your business.
If, after reading all this, you have more questions or would like to discuss how Meyer Computer, Inc. can help your business grow online: contact us today!
Earlier this week, Facebook announced visual and feature changes to the layout of mobile business pages. With the redesign of mobile pages, the social media giant plans to make it easier for consumers to interact with local companies on the platform.
So just what can you, as a business, expect with these changes?
When looking for a place to shop, eat, or utilize a service, more often than not people are going to first seek recommendations from their friends and families. Facebook understands this and is now making it even easier for people to recommend your business through text, photos, and tags that show up directly on your Page. With a minimum character count and the ability to include images, customers are encouraged to post thorough referrals and feedback directly onto a business’s page.
After all, customers are really a company’s best ambassadors and this gives you the unique opportunity to connect with those who are talking as well as searching for your business to create as positive of an experience as possible.
In response for the demand of more mobile-friendly websites and social media, Facebook is using newly simplified and prominently featured action buttons that enable customers to book, order, and send messages all without leaving the mobile app. As an internet marketing company, we plan to make the most of this updated page design for ourselves as well as our clients and we encourage you to do the same! Just make sure that you select the options that make the most sense for your business needs.
Whether they are planning a vacation itinerary or simply filling up a weekend, people are increasingly using Facebook Events each month to find things to do. Local businesses have been using Events for a while now to bring not only their customers together but the community as well. The latest version allows for tickets to be sold directly through Facebook with new ticketing integrations and businesses now have the option to promote their upcoming events through Event Ads.
In the effort to help more small and local businesses hire employees, the social media platform will be expanding the current job postings to all people and companies across the world over the next few months.
Small or large, these changes have been made to help you leverage social media to help better your business’s brand and gauge how you can best serve your clientele. Not sure where to start? Talk story with us and we can help you get set up!
For decades, Akina Aloha Tours school and tour bus service has served visitors and residents on the island of Maui through a wide variety of transportation services for groups big or small. In early 2018, Akina Aloha Tours took the bold step of re-branding itself to their new name: Akina Tours & Transportation. This rather major name change brought about a need to revamp Akina’s entire lineup of promotional services; including a rather substantial web presence. That’s where the website and marketing experts at Meyer Computer, Inc. stepped in to help!
As the premier web and marketing provider of Akina Aloha Tours for many years, Akina Tours & Transportation asked us to assist them in transitioning the entirety of their web presence to their new company name as well as help in promoting a host of new and improved group tour and transportation services here in Maui, Hawaii. In a bid to maximize promotional efforts, Meyer Computer, Inc. created an entirely new customer-centric website for Akina Tours & Transportation, which has just launched!
Upon first entering the all new AkinaTours.com, customers are treated to an expansive selection of views from the island of Maui; starting with a high resolution intro video featuring Akina Tours & Transportation’s newest luxury mini-coach set against a backdrop of the lush green West Maui Mountains, and continuing with a vibrant slide show of some of Maui’s most enjoyable beaches. Once you have been awed by the initial splendor of Maui, scroll down to quickly “Get a Quote!” for group tour and transportation services, view a quick introduction to the Akina Tours & Transportation company, use the 4-up on-page quick menu to instantly view transportation service options, and discover the newest tours and latest happenings with Akina Tours & Transportation and the Island of Maui.
Delve deeper into the new AkinaTours.com and you will find everything you need to learn more about Akina Tours & Transportations tour and service offerings, reserve your group transportation, and much more! Some highlights:
- High resolution photos detailing the many transportation options available.
- 360 degree virtual tours of select passenger coaches.
- Quick access to learn about and book transportation services for groups, weddings, corporate get together, and more.
- Introduction to the new range of specialized tours being offered by Akina Tours & Transportation.
- High definition tour video integration.
- Custom “Build Your Own” tour informational page with quick “Get a Quote” booking prompts.
- Integrated online direct booking of specialized tour options.
- Easy access to custom quote and information forms throughout.
- Convenient Search option at the top of every page.
- Fully responsive/mobile optimized design.
As a premiere client, Akina Tours & Transportation also benefits from a wide gamut of internet marketing and optimization services offered by Meyer Computer, Inc. to increase client acquisition, direct bookings, top ranking in Google and other notable search engines, brand loyalty and recognition, community growth, current and prospective client engagement, and many other notable web metrics.
At Meyer Computer, Inc. we are proud to provide the knowledgeable owners and staff at Akina Tours & Transportation with web services that enhance their client relationships while helping to take their business to new heights (or, in Akina’s case, roads!) Mahalo!
So your sleek new Hawaii business website is complete and you’re ready to grow your organic, social media, online advertising and/or local search engine presence… finding the perfect Marketing and SEO company can be tough to find. You need to find a reputable company that is easy to work with, tailors their marketing campaign to your needs and that understands your business growth goals. That can be a tall order, but far from unattainable!
So should your Hawaii business go for that big mainland company or choose local? Consider some of the following benefits of island businesses using a local Hawaii SEO and Internet marketing company (like us!).
Who Knows You Better?
Whether you are on Oahu, Maui, Kauai, The Big Island, Lanai or Molokai — Our Hawaii Internet marketing company has done a great deal of research on where to get your business found in our local target market. Are most of your customers on the mainland? No problem! From directories, local blogs, citation listings, social media and paid advertising, our company knows the ins-and-outs of getting your Hawaii website the exposure it needs.
Understanding of Hawaii
If you choose a mainland company, how are they going to give any of your content copy, ads, profile write-ups, social media posts, etc. that aloha feel? When creating content for your business, choosing another Hawaii company has its advantages. Being local means we understand the subtle nuances and specific things unique to our region.
Dealing with island SEO references to local areas and all the Hawaiian words is another reason it’s best to stick with a Hawaii company. We know how to spell the words and we know when and when not to use things like the ‘okina or kahakō. What would a mainland company do with that?
Our Hawaii SEO marketing services can help you include important regional references in your marketing strategy, giving you a local edge.
Once we’ve done the initial meeting to lay out goals and expectations, it’s easy to build a good relationship of clear communication with our Hawaii web design and marketing company. You always know who you are going to talk to. That ability to call with any concerns you have makes you less stressed and feeling free to ask even the smallest of questions. Whether by phone, email or setting up a meeting that fits your schedule, we are here for you. You can even stop by our Maui office just to say aloha!
Working with larger mainland companies, they tend to have high turnover and you can be passed around. It can be more difficult to communicate overall with the time-zone issue, which makes asking those “quick” questions harder, and you’ve lost that personal touch.
Buy Local – Buy Hawaii
Not only does working with a local company benefit you, but it also benefits the local economy. As a locally owned business, we see that first-hand. Whenever we can, we make sure our money goes right back into purchasing local products and services which continues to strengthen our community. We are invested in Hawaii’s future and are honored to give back to our community.
Working with other Hawaii businesses to build their online presence, our marketing company here on Maui takes our reputation very seriously. We know how coconut wireless works… Meyer Computer, Inc. has been going strong for over 20 years now. Over that time we have built up some wonderful island relationships and look forward to building many more.
From those birthday reminders to posts about your day and all the likes in between, social media has fast become a huge part of our lives. It keeps us in touch with our friends and family as well as allows us to follow along with those influencers that inspire us. For the savvy Hawaii businesses, social media is an imperative part of any marketing campaign and it is fairly obvious why. While the immediate return of the time and money spent on social promotion is up for debate, sharing your company story adds an immeasurable value.
There is an inherent difference between telling versus selling and it is something that does not come naturally to everyone. It is a commonly made mistake to bombard consumer feeds with product features and the latest deals. While this can be seen as useful information at times, it takes away from the overall experience that a social user seeks. Storytelling enables a business to build personality and create a connection with customers that ultimately helps to stand out from the competition.
So how can you strategically share your business’s story on social media?
Create Longer and Interesting Facebook Posts
While intuition tells us that the “See More” that appears on long Facebook posts would quickly prompt a user to continue scrolling, longer posts can actually have more clicks that a link to another site. This is a great way to briefly take the attention away from pushing sales and simply connect with your social audience. The more compelling and relatable the story, the more engagement you are likely to have.
Start by asking yourself:
- What sets me apart from the competition?
- What impact do I want to make with my product/service?
- How do I want my product/service to make people feel?
- Why am I passionate about what I do?
Utilize User-Generated Content
When a customer uses your product or service and shares their experience on a platform, you can repost it with a shout out to help tell your company narrative. This is a great strategy for businesses with small content creation budgets and enables you to get back to what your company does best. And the sense of community that this also creates is an added bonus!
Develop Your Own Hashtag
To echo the tip above, spreading your own hashtag is a great way to compile stories from your consumer community. And the best part is that it doesn’t need to go viral, it just needs to be meaningful enough for your customers to understand its purpose and use your hashtag in their social posts too!
A Peek Behind the Scenes
It is rare for an audience to not be the least bit curious about how you make the magic happen, so why not give them a peek? Whether it is a snap of a business meeting or a preview of your latest project, this is a great way to remind customers that behind these products or services are real people working to better the consumer’s lives.
And if you really #cannotbebothered learning the ins and outs of social media, talk story with our Hawaii social media marketing professionals. Our expertise range from the setup to the maintenance for Facebook, Twitter, etc. so you can get back to the core of your business without having to keep up with the trends!
Social media is continually on the rise and when you look at web stats, it has been taking from the search engine traffic percentage. Clearly it has become impossible to ignore the effect of social networking as part of a successful marketing campaign. It also stands to reason why even Google itself has tried to get into the social game with Google+ (albeit didn’t catch on as they had probably hoped).
Social Media Inspires Search
Sites such as Facebook, Twitter, Yelp, TripAdvisor, etc. allow people to write reviews and post comments that leads to exposure and potentially more business. Consumers are using social media networks at an increasing rate to find answers, products, and services. People are using them to research companies before doing business with them and they’re influencing the entire buying process. Wouldn’t you trust information provided by another consumer (possibly even an acquaintance) over that of a traditional advertisement?
Facebook, the Social Juggernaut
Facebook is by far the largest social network in the world, with more than 2.07 billion active users around the world, and roughly 214 million users in the United States as of January 2018. More than a portal, its value lies in its dynamic network of social connections and the massive amount of information shared by its users. Besides advertising, some companies use Facebook to offer customer support, conduct polls and launch contests. It’s a great way to engage with customers on a very personal basis!
Side note: If you are running a Facebook business page, it is vital to keep it up-to-date and stay active.
Expose Your Business
In order to get more traffic from search engines it is essential to build an active, engaged presence on social networking sites. It is also important to pay attention to overall trends and platforms in order to reach your target audience. Time is precious, use it wisely by going where your customer base is.
Be sure to use the brand name of your company in your social media postings because it makes it easier for potential clients to find you. And, don’t forget to link to your personal social media presence on your site so people can join you there!
Likes, Follows, and +1’s, Oh My!
Getting “Likes, Follows, +1’s, etc.” is important in social media. It requires some creative social media marketing tactics that engage potential customers, such as providing helpful tips, interesting information or even something that makes them smile. The more likes, shares, comments and follows your posts have can also have an effect on search engine rankings. It’s a goal for search engines and search advertisers to make their results more useful and relevant to searchers. Think of any engagement as an endorsement or vote of confidence.
Social media offers relationship-building opportunities that are virtually limitless and, for the most part, they’re free. You just need the time, a clear direction and know-how!
Don’t have time to build exposure for your business in all the social networks? Talk to our Hawaii social media marketing specialists about our services, including setup and maintenance for Facebook, Twitter and more. Be sure to ask about our featured Share Bar! If you need help jumping in to the social media scene don’t hesitate to contact Meyer Computer, Inc. today.
April showers bring May flowers and spring cleaning is now upon us! Starting a new season is a wonderful opportunity for any business to declutter and start fresh. But before you grab the broom, we at Meyer Computer, Inc. have a few website and marketing housekeeping tips to keep in mind.
Check On Your Goals
Audit your marketing and web content. Make sure that your branding reflects your company’s mission as well as expertise, and that it is consistent across the board. If you have taken the business in a new direction this year, you definitely will want to ensure that your messaging moving forward is an accurate reflection of who you are and what you are trying to achieve.
And since you are checking content, this is a great chance to make checking for broken or outdated links into a habit. There is nothing more frustrating as a consumer than clicking on a link that ends up taking you to a 404 (Page Not Found). Plus, broken links can also decrease your credibility. So check your Google Analytics or give us a call to check if any URLs need to be updated.
Take Out The Trash
The best part of spring cleaning is getting organized and the big ol’ trashcan will be your best friend for this task. If you have added social media to your marketing strategy, now would be a great time to take a closer look at which accounts, if any, should get dropped. Not all social platforms serve your business or your target audience best and this is the perfect opportunity to reevaluate which networks are helping you reach your goals.
There also may be a project or initiative that had potential in leveraging your company but simply isn’t working, think about letting it go. While this may be a tough thing to do, giving up good ideas can possibly lead to greater ones.
Check On The Competition
As you are looking for ways to improve your business, why not take a look at what your competition has going on? If they are doing something new that appears to be working, it couldn’t hurt to try it out for yourself. This is also a great opportunity to see which sites are linking to their business and if that would be something that you can do as well.
Lastly, do some shopping. There is nothing worse than pulling your summer clothes from the depths of your closet only to find that it doesn’t quite fit the same. If your website or your marketing strategy is a little outdated, it might just be time to go shopping for new website designers and marketing professionals. Our team might just be the fit that you are looking for, schedule a free consultation today!
And for even easier sweeping, we have created a checklist below of everything we talked about:
- Audit Marketing
- Audit Website Content
- Let Go of Media That Doesn’t Best Serve You
- Let Go of Projects That No Longer Align
- Check on The Competition
- Sit Down With Meyer Computer, Inc.
As we enter our 21st year in operation as Hawaii’s premier web design, managed web hosting, and online marketing firm, we have decided to give our own web presence a bit of a makeover to commemorate this milestone. As you have undoubtedly discovered by now, MeyerComputer.com has been overhauled with a fresh, fully responsive, new look; optimized for browsing on mobile and desktop. In addition to new, upgraded visuals, our site’s user interface has been enhanced to get you to the information you’re looking for quickly and easily.
Speaking of information, our new site now features a wealth of new information and options for anyone looking to start, continue, or enhance their online marketing efforts with the help of the experts at Meyer Computer, Inc. Other new and improved features include:
- Schedule an appointment to discuss how we can help your business grow with our new Free Consultation form.
- Find the services you need with our new site Search feature.
- Discover our latest client website builds with our enhanced web design portfolio examples page.
- Sign up for our upcoming Google Partner events and workshops.
- Browse up to date online marketing tips, strategies, news, and more in our official Meyer Computer, Inc. Blog.
- and much more!
Now that you’ve read about what’s new on MeyerComputer.com, start browsing and experience it for yourself!
Over the years, we’ve met with many people that understood the importance of having a diverse marketing strategy. Yet many of them faced challenges when trying to communicate the significance of a well balanced marketing plan to their team. To speak to this, we will be continuing our series called the “Importance of….” The goal of the series is to break down the finer points of diverse marketing plans in the hopes of providing that “ah-ha moment,” allowing for a better overall understanding of the big picture of Internet marketing. Throughout our series, I’ll cover the leading basic strategies and how they could work for you. It’s important to note, as I’ve said before, not every business is the same and some strategies are not going to be the right fit for your business. If you need assistance sorting it all out, you can come in and meet with one of our experts to find out what works best for you and your business. Several of these methods work well hand-in-hand to create the well-balanced Internet marketing strategy that will get your business ahead. Remember, as tempting as it can be, never put all your eggs in one basket! With the dynamic, changing nature of marketing on the Internet, focusing all your resources in one area can be a losing endeavor. In our February 4th blog post we tackled the first subject in our series titled The Importance of Organic Search Engine Optimization. Now we’ll move onto:
The Importance of Facebook Advertising
From Facebook page likes, post engagement, lead generation, video views, app installs, ads on Instagram, to ads that get people to your website, advertising with Facebook is a smart and effective way to go. Why you ask?
- Organic Reach is Dead
- Reach the Masses
- Audience Invested Time
- Amazing Ad Targeting
- Visibility & Branding
- Diversified Strategy
Facebook Organic Reach is Dead
In 2016, FB page owners saw the number of people actually seeing their posts cut by approximately 50%. We’re talking about losing half your audience! While Facebook maintains that this decline is due to feed refinement and increase in the volume of content, that amount continues to decline. While they say it is not intentional, Facebook continues to gradually strangle the organic reach of posts to essentially force companies to “pay-to-play”. So, even though someone “Liked” your page, and you created a super-duper awesome post, doesn’t mean Facebook is going to put in front of your existing audience. Running Facebook ads guarantees exposure not only to your existing audience, but to an extended audience as well.
Reach the Masses
Over 1.8 billion people log onto Facebook every month. Unequivocally the largest social media network to-date, and still growing day by day, Facebook doesn’t look to be slowing down anytime soon. New features and acquisitions, mixed with Facebook’s unique and interesting ways to stay in touch, keeps their audience coming back for more. Even diehard anti-Facebooker’s like my mum, have taken a second look and come to the dark side. Yes, the lure of her kids and grand-baby pics was just too much for her!
Audience Invested Time
People spend a ridiculous amount of time on Facebook. People are checking on friends, family and news. Some are checking before, during and after work. The average time is 20 minutes per visit, but when you are looking at several potential visits a day, that can add up! Knowing people are investing their time here makes FB advertising a necessary consideration for your business.
Amazing Ad Targeting
It’s possible to zero in on the perfect target audience, choose from over a dozen different ad objective formats, and lose yourself in hundreds of possible ad targeting parameters. Here’s an example… Imagine you are a wedding planner offering your services in Hawaii. With Life Events targeting, you can select people that have just gotten engaged. Couple that with location targeting specific to Hawaii and/or interest targeting people that like Hawaii and you have a powerful audience to market your business to.
Visibility & Branding
Facebook offers the ability to keep your business fresh in the minds of the people interested in your services now and into the future. Seize the opportunity! Our suggestions? Engage with your audience. Give good customer service. Post consistently and provide some fun now and then. Deliver content that interests your fans. Be an authoritative figure without being a know it all. Be authentic to your brand.
Remember earlier in this post when I asked you not to put all your marketing eggs in one basket? You don’t have to stick with just one advertising strategy. As a matter of fact, we highly recommend you try out various options to find the best fit for you. For most of our clients here at Meyer Computer, Inc. we run 3 different types on average, per client. More info: Facebook Marketing
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