Are you making your list and checking it twice? You should be.
The holidays are right around the corner and any successful business preps for the season well in advance. From Black Friday and Small Business Saturday to the big “C”, these are the biggest shopping days of the entire year and are dates you don’t want to miss out on.
In the event that you haven’t quite made your list, let alone checked it twice, we got you covered! Here is our checklist to the holiday season for small businesses.
Stock Up On Extra Inventory
Take a look at last year’s orders to anticipate how much product inventory or basic supplies you will need to keep up with demand. Whether it is shipping supplies or printed gift certificates, be sure to order it ahead of time to avoid the express shipping charges and possible delays. And if this is your first year in business, tap into your industry for ideas as well as guidance through your first holiday season.
Decorate Your Windows and Store
Nothing draws a customer in than a festive storefront, so get creative! For our fellow friends in the tropics, opt to decorate a palm instead of the traditional pine or use seashells for ornaments. That added extra flair to your small business could potentially fill even the Grinch among us with the holiday spirit.
Check Your Website
And while you are making sure that your physical storefront is looking the part, why not give your online one a once over. Make sure that your website design is tidy, easy to use, and is ready for a busy holiday season. From finding your products or services to your e-commerce checkout, you want to make sure that it is all available and working smoothly.
Create a Holiday-Focused Marketing Campaign
Let’s face it, we live in a holiday-crazed society. The festive décor we know and love have even been making an appearance in most department stores before summer has even come to an end. So we encourage you to sit down and create a marketing campaign that is hyper-focused on the season. Show your target market that you have what they need and communicate your story as a small business with a festive flair!
Get Some Help
From last-minute preparations to crazed customers, we are sure you already have your hands full and the holiday season has barely begun. If you are hoping to spend this season more in the green than in the red or you are just feeling a tad overwhelmed, get in touch and schedule a free consultation. Our Maui team specializes in website development as well as internet marketing, so let’s chat about what we can do for you and your small business.
Good tidings to each of you, Happy Holidays!