Home » Social Media » What is YouTube Marketing & Should Your Business Have a Channel?

Wondering why your business should have a YouTube Channel? Touted as the world’s 2nd largest search engine in the world, marketing on YouTube is another way to increase your brand awareness and build a whole new following. With a user base that has over 2 billion active monthly users worldwide (source), YouTube is something that anyone who has something to say or a service to offer should most definitely consider adding to their overall marketing strategy!

Here is a basic guideline for marketing and promoting a brand using YouTube:

  • Know Your Audience
    Time for some marketing research! Discovering what videos are already out there in your genre can help you discover what video content is working, and what’s not, as well as gaps in content that are not being covered.
  • Make an Intro Video
    Create an introductory video for your YouTube channel that lets subscribers know what you’re about and how often you’re going to post. It has been known to help with subscriber numbers.
  • Create Useful Content
    From how-tos and educational videos to product reviews or favorites, there are a wide variety of topics to choose from. Try and keep it straight to the point, lively, fun and creative.
  • Link Your Videos Back to Your Website
    Either adding an annotation within the video or a link in the description area will help drive traffic to your website.
  • Calls-to-Action
    Decide what action you are wanting your users to do at the end of each video. You can ask users to subscribe to your YouTube channel, check out your website for more info, suggest another video, or follow you on social media… all great calls to action.
  • Posts & Quality – Be Consistent
    Create quality videos and post them regularly. Creating a few good videos and thinking you can walk away and expect results is unrealistic. YouTube marketing is like all other marketing, if you’re going to do it, you have to be all in.
  • Feature the YouTube Video on Your Website
    Whether embedding the video on an existing related page or creating a blog post about it, you can make that video work two-fold for you, so why wouldn’t you?

Yes, creating video content can be a time-consuming and lengthy process, but in a visual age, it can be very rewarding if done correctly. No matter your audience, if there is a choice of watching a video or having to read a lengthy article most consumers will easily choose the video first. Knowing that makes it more critical than ever to make sure your YouTube marketing strategy is keeping up.

Only have time to make great videos, but not the time to optimize? Our Hawaii SEO company services are available to create eye-catching titles, great descriptions, calls-to-action, research top related keywords, and more to make sure your videos have the best chance to be seen. Let us know how we can help with a free YouTube Management consultation.