Social media is continually on the rise and when you look at web stats, it has been taking from the search engine traffic percentage. Clearly it has become impossible to ignore the effect of social networking as part of a successful marketing campaign. It also stands to reason why even Google itself has tried to get into the social game with Google+ (albeit didn’t catch on as they had probably hoped).
Social Media Inspires Search
Sites such as Facebook, Twitter, Yelp, TripAdvisor, etc. allow people to write reviews and post comments that lead to exposure and potentially more business. Consumers are using social media networks at an increasing rate to find answers, products, and services. People are using them to research companies before doing business with them and they’re influencing the entire buying process. Wouldn’t you trust information provided by another consumer (possibly even an acquaintance) over that of a traditional advertisement?
Facebook, the Social Juggernaut
Facebook is by far the largest social network in the world, with more than 2.07 billion active users around the world, and roughly 214 million users in the United States as of January 2018. More than a portal, its value lies in its dynamic network of social connections and the massive amount of information shared by its users. Besides advertising, some companies use Facebook to offer customer support, conduct polls, and launch contests. It’s a great way to engage with customers on a very personal basis!
Side note: If you are running a Facebook business page, it is vital to keep it up-to-date and stay active.
Expose Your Business
In order to get more traffic from search engines, it is essential to build an active, engaged presence on social networking sites. It is also important to pay attention to overall trends and platforms in order to reach your target audience. Time is precious, use it wisely by going where your customer base is.
Be sure to use the brand name of your company in your social media postings because it makes it easier for potential clients to find you. And, don’t forget to link to your personal social media presence on your site so people can join you there!
Likes, Follows, and +1’s, Oh My!
Getting “Likes, Follows, +1’s, etc.” is important in social media. It requires some creative social media marketing tactics that engage potential customers, such as providing helpful tips, interesting information or even something that makes them smile. The more likes, shares, comments, and follows your posts have can also have an effect on search engine rankings. It’s a goal for search engines and search advertisers to make their results more useful and relevant to searchers. Think of any engagement as an endorsement or vote of confidence.
Social media offers relationship-building opportunities that are virtually limitless and, for the most part, they’re free. You just need the time, a clear direction and know-how!
Don’t have time to build exposure for your business in all the social networks? Talk to our Hawaii social media marketing specialists about our services, including setup and maintenance for Facebook, Twitter and more. Be sure to ask about our featured Share Bar! If you need help jumping in to the social media scene don’t hesitate to contact Meyer Computer, Inc. today.