Over the years, we’ve had many people come in to talk to us about how they understood the importance of having a diverse marketing strategy. Yet they were left frustrated in trying to communicate the significance of a well balanced marketing plan to their team. I’m going to do a series called the “Importance of…” to, hopefully, get down to the finer points of these marketing plans that just might break through to those that don’t yet understand the big picture.
During this series, I will be covering the main basic strategies and how they could work for you. That said, not every business is the same and some strategies are not meant for all. That’s where you can come in and talk to one of our experts to find out what works best for you and your business.
Several or all of these methods can work hand-in-hand to make a well balanced Internet marketing strategy that will get your business ahead. Remember, never put all your eggs in one basket!
The first subject we’ll tackle . . .
The Importance of Organic Search Engine Optimization
Search engine optimization, or SEO for short, is basically the optimizing of your website using the content of the page, title tags, meta tags, header tags, etc. to get as much concise information to the search engines so they know what your website is offering. Good SEO practices also strive for improved user experience and usability of a site. All this works toward improving search engine rankings, your website’s visibility, and happy site visitors. Good for users AND search engines… win-win, I say!
While pay-per-click (PPC) will drive more traffic to your website fast and social media can be more important for branding your company’s image, organic search engine optimization (SEO) is still the bedrock of a website’s presence and should be the first place you start.
I know earlier I said some strategies may not work for everyone. To me, this isn’t one of ‘em. I can’t think of any reason why you shouldn’t optimize your website… Feel free to let me know if you think of any!
Visibility & Branding
You want to make it as easy as possible for potential business to find you. Don’t make them work for it! In most cases they will end up finding someone else. By utilizing proper search engine optimization you’re putting in place a foundation that will ensure your website can be found in search engines for words and phrases relevant to what your business offers.
This is an important area that should not be overlooked. You want happy website visitors and you can do so by offering the fastest and friendliest experience possible. Not only that, but happy visitors usually turn into returning visitors.
Beat the Competition
If you’re not optimizing your site, in most cases, your competition could be way ahead of you. By starting as soon as possible, you can start to gain ground on those competitors. The better the web site content and SEO, the better position your site is to ranking well in the search engines. And you know what better placement in search engines means? You have a solid chance and beating out your competition!
Cost Effective Marketing
When compared to the costs of other forms of online marketing such as PPC, SEO provides fairly good return on your investment if done correctly. It’s a gradual building of traffic to your website that doesn’t just disappear overnight or get turned off by changing a budget.
More info: Meyer Computer’s Search Engine Optimization Services