Search engine optimization, or SEO, is the process of refining the visibility of a website or web page in search engine results pages (SERPs). SEO is accomplished through on-page optimization, which includes optimizing the content and structure of a website or web...
As we all have spent the last couple of months attempting to adjust to the new normal, it comes as no surprise that a lot of businesses have been suffering during this time. And while most companies’ first response is to scale back drastically on their marketing...
The coronavirus has increased Internet usage to an all-new high, but that usage is heavier on global and local news sites, social media, gaming, video streaming, virtual meetings, health sites, and the like. This is causing a lot of nonessential business websites to...
Creating the secret sauce that builds a successful online presence is no easy feat, but finding the right online marketing strategy that makes the most sense for your business is a good starting point. Internet marketing is made up of a bunch of different channels to...
Marketing is constantly evolving. We know this, you know this, and we have covered this more times than we can count. So why do we keep talking about it? The best way to maintain a leg up on your competition is to understand that just because something works now...
If you are stuck wondering what is an about page, the more important question you should be focusing on is actually what it is not. For example, an about page is not the place to share your life’s story. Whether you are an individual or a team of individuals, the...