It can be difficult to communicate the significance of a well balanced marketing plan, so I’m continuing a series called the “Importance of…” where I’ll break down the finer points of these search engine marketing and social media network strategies in the hopes that it just might give someone the realization and insight that will allow them to better understand the broader view of Internet marketing.

The Importance of Blogging

There is nothing worse to search engines then old stagnant websites! By nature, search engines want to give their users the most current, relevant and up-to-date information available. So how can you easily add all this new content to your website on a regular basis? Yup, you guessed it… blogging is a great way to offer up new related articles about your companies services in a fresh and exciting way.

That said, the point is not to post articles for the sake of posting. The main focus should be to enhance your website on a regular basis to benefit visitors, with an aim of increasing the clicks, user engagement, and new links to and from your site. These are the clearest signals you can send to search engines to show that your site is fresh and deserving of high rankings.

Be Fresh * Be Relevant * Most Importantly, Be Useful!

The Benefits of Company Blogs for Marketing

Added SEO Value & Driving Traffic

Who doesn’t want more traffic? Every blog post is one more indexed page on your website, which means it’s one more opportunity for your website to show up in the search results. Not only that, but every interesting and informative blog post you create means more content people can easily share on the social networks. That’s good traffic potential from both search engines and social media! Need topic ideas? Look to answer the questions your customer base asks on a regular basis. Blog about the latest innovations in your business and current trends in your industry.

Positioning Your Site as an Industry Leader

By answering those regularly asked questions, you are providing the perfect content to help your customer. It’s your chance to shine and show them how knowledgeable you are in your industry. With each clear, reliable and truthful blog post you put out there, you are also building trust for your service or brand. You will be the first person that comes to mind when the products or services you provide are needed.

Building Visitor/Customer Relationships

A customer relationship begins from that very first moment someone visits your website. A good way to encourage people to return to your site is by providing interesting and useful blog posts on a regular basis. They are less likely to forget about you when those blogs come out and keep you top-of-mind. It’s less likely they will head to one of your competitors because they are happy with the information and service you are providing. Remember, with every blog post they read, you are also building a sense of trust and that can extend to brand/service loyalty.

Make Running a Blog Work for You

To really utilize the blogging medium, here are some key points to keep in mind:

●     Post on a regular basis to keep you and your services front in the minds of your clients.

●     Make sure the content is interesting, can really help customers, or gets people talking (and sharing).

●     Build your customer relationships and keep them coming back for more!

If done properly, your business blog will naturally drive traffic to your website, increase your SEO potential, position your company or service as an industry leader and help you build those important customer relationships. It’s never too late to start. Time to get to blogging!

About This Series

Meyer Computer, Inc. has been providing Hawaii with website design and Internet marketing services for quite awhile now, and through the years we’ve had quite a few people coming in to talk about the frustration of getting their company team on-board when it comes to having a diverse marketing strategy.

As I’ve said in past posts, many of these methods work great hand-in-hand to create a healthy Internet marketing strategy that will get your business noticed. Feel free to make an appointment to come into our Maui office or just call and talk to one of our Social, SEO & Marketing experts to find out what works best for you and your business!

Past “Importance of…” Blogs:

Facebook Advertising

Organic Search Engine Optimization