As we all have spent the last couple of months attempting to adjust to the new normal, it comes as no surprise that a lot of businesses have been suffering during this time. And while most companies’ first response is to scale back drastically on their marketing...
Creating the secret sauce that builds a successful online presence is no easy feat, but finding the right online marketing strategy that makes the most sense for your business is a good starting point. Internet marketing is made up of a bunch of different channels to...
Often used interchangeably, there has been some confusion out there as to what “digital marketing” vs “social media marketing” actually means. If you don’t have a clear understanding, this ultimately can be putting your business at a disadvantage. So what’s really the...
While the Hawaii real estate industry as a whole has had some interesting ups and downs over the years, it has been steadily increasing. And so has the competition! In this day and age, home buyers tend to do a lot of their research online before involving a pro but...
Marketing is constantly evolving. We know this, you know this, and we have covered this more times than we can count. So why do we keep talking about it? The best way to maintain a leg up on your competition is to understand that just because something works now...
With all the marketing trends out there, it is no surprise if you find yourself stuck in the same place you were before even though you are surrounded with the latest in best practices or hacks. While the advice you stumbled upon might be what’s trending in 2019, it...