As a business owner and marketer, the race of keeping up with the new digital marketing trends never stops. Today, all digital marketers realize that conventional trends like SMS marketing, email marketing, and omnichannel marketing are not enough to level up your...
As we all have spent the last couple of months attempting to adjust to the new normal, it comes as no surprise that a lot of businesses have been suffering during this time. And while most companies’ first response is to scale back drastically on their marketing...
Often used interchangeably, there has been some confusion out there as to what “digital marketing” vs “social media marketing” actually means. If you don’t have a clear understanding, this ultimately can be putting your business at a disadvantage. So what’s really the...
Looking to incorporate the “work smarter, not harder” mantra into your 2020 marketing strategy? While the advancement of automation has drastically reduced time spent sharing a message with customers, it can take away from the actual connection that your message was...
Google Ad Extensions are enhancements you can add to your search results advertisement. While you most likely won’t be able to use every single one, there are bound to be a good four or five that will make your ad stand out. Something to keep in mind is that Google...
In this day and age, it should come to almost no surprise that marketing is constantly evolving and largely due to the advancement of tech. Because of this, it is crucial for brands to be aware that while reaching out to consumers is getting easier with the developing...