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Why You Should Stop Searching for Your Own Google PPC Ads
As a business owner or digital marketer, it’s only natural to be curious about how your Pay-Per-Click (PPC) ads are performing on Google. You might be tempted to take a quick peek by searching and clicking on your own ads. But beware! This seemingly harmless act...
Must-Follow Digital Marketing Trends For Businesses In 2023
As a business owner and marketer, the race of keeping up with the new digital marketing trends never stops. Today, all digital marketers realize that conventional trends like SMS marketing, email marketing, and omnichannel marketing are not enough to level up your...
Why COVID-19 Makes Reevaluating Your Online Marketing Strategy Essential
As we all have spent the last couple of months attempting to adjust to the new normal, it comes as no surprise that a lot of businesses have been suffering during this time. And while most companies’ first response is to scale back drastically on their marketing...
What is the Difference Between Digital and Social Media Marketing?
Often used interchangeably, there has been some confusion out there as to what “digital marketing” vs “social media marketing” actually means. If you don’t have a clear understanding, this ultimately can be putting your business at a disadvantage. So what’s really the...