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Why COVID-19 Makes Reevaluating Your Online Marketing Strategy Essential
As we all have spent the last couple of months attempting to adjust to the new normal, it comes as no surprise that a lot of businesses have been suffering during this time. And while most companies’ first response is to scale back drastically on their marketing...
What is the Difference Between Digital and Social Media Marketing?
Often used interchangeably, there has been some confusion out there as to what “digital marketing” vs “social media marketing” actually means. If you don’t have a clear understanding, this ultimately can be putting your business at a disadvantage. So what’s really the...
How You Can Humanize Your Marketing Campaign
Looking to incorporate the “work smarter, not harder” mantra into your 2020 marketing strategy? While the advancement of automation has drastically reduced time spent sharing a message with customers, it can take away from the actual connection that your message was...
What Are Google Ad Extensions & Why Are They Important?
Google Ad Extensions are enhancements you can add to your search results advertisement. While you most likely won’t be able to use every single one, there are bound to be a good four or five that will make your ad stand out. Something to keep in mind is that Google...