To remain informed about SEO, Google, other search engines, top PPC platforms, and popular social media networks, it’s crucial to stay updated with breaking news, trends, and the latest information. As a business, staying competitive in the ever-changing digital...
As a business owner or digital marketer, it’s only natural to be curious about how your Pay-Per-Click (PPC) ads are performing on Google. You might be tempted to take a quick peek by searching and clicking on your own ads. But beware! This seemingly harmless act...
As a business owner and marketer, the race of keeping up with the new digital marketing trends never stops. Today, all digital marketers realize that conventional trends like SMS marketing, email marketing, and omnichannel marketing are not enough to level up your...
As we all have spent the last couple of months attempting to adjust to the new normal, it comes as no surprise that a lot of businesses have been suffering during this time. And while most companies’ first response is to scale back drastically on their marketing...
Often used interchangeably, there has been some confusion out there as to what “digital marketing” vs “social media marketing” actually means. If you don’t have a clear understanding, this ultimately can be putting your business at a disadvantage. So what’s really the...
Looking to incorporate the “work smarter, not harder” mantra into your 2020 marketing strategy? While the advancement of automation has drastically reduced time spent sharing a message with customers, it can take away from the actual connection that your message was...