A new season is upon us and what better way to kick it off than with a little spring cleaning! Whether it emptying out and organizing your closets or sweeping out all the ineffective business ideas, this is a good opportunity to start fresh and take advantage of the rest of the year.
If you have been wondering, “Why is my website not showing in search results for XYZ?”, we suggest integrating search engine optimization (SEO) into your reorganized marketing strategy. A large majority of digital advertisers are using SEO as part of their current marketing strategy and while there are a number of 2019 marketing trends to keep an eye on, one that is growing in importance is SEO.
So what is SEO?
Search engine optimization, otherwise known as SEO, is essentially optimizing your website with as much information to help search engines know what your website is offering. The use of user-friendly page content paired with header tags, meta description, and title tags, typically leads to improved website visibility and search engine rankings!
As markets across all industries become more competitive, SEO marketing is growing in importance and should be the emphasis of your campaign strategy before anything else. While social media is a great way to develop brand loyalty, and online advertising is known to drive more traffic to your website in a shorter amount of time, it is important to build upon the solid foundation of trust as well as credibility that SEO lays down.
There are a few key components that go into creating a quality SEO campaign and as you are restructuring your marketing strategy for the rest of 2019, we suggest these in addition to the 2019 SEO trends be the factors your business focuses on.
- Link Building and Creating Quality Backlinks
- Optimized page content and elements that also includes a better user experience.
- Local search is utilizing optimization to focus as well as drive traffic based on their location.
After all this, you might be wondering if you should seek out professional help. If you are feeling a little overwhelmed and are not quite sure where to start, let’s chat! There is a lot to expect from a professional web development and internet marketing agency here on Maui and we are well equipped with the knowledge as well as the skills to help you build a solid SEO foundation for your website.