Marketing is constantly evolving. We know this, you know this, and we have covered this more times than we can count. So why do we keep talking about it? The best way to maintain a leg up on your competition is to understand that just because something works now doesn’t mean it will continue to do so in the future.
Before we become too repetitive, online marketing changes with the speed of light as does technology and consumer preferences. So if you want to keep your competitive edge, or maybe develop it, you are going to want to be one step ahead by having an understanding of how the current and emerging trends can impact as well as serve your business.
Content Trends
- Video Marketing – A picture is worth a thousand words, so video content must be worth at least a million. While video marketing is not a new concept, the popularity and effectiveness have significantly increased in the most recent years. It is one of the best ways to connect with as well as engage your audience and with the advancement of tech, you as a business can easily create and share video content without a large budget to do so.
- Native Advertising – Understanding the importance of consumer communication can significantly affect the success of your marketing campaign. Unlike traditional approach to paid advertising, native ads are designed to blend in and introduce your brand to a new consumer audience who might have not otherwise learned about you. This could be a creative strategy for your business to build trust amongst your target market since native advertising doesn’t “feel” like an actual advertisement.
Search Engine Optimization Trends
- Voice Search Tactics – What has been most trending in marketing 2019 has been the use of Alexa, Siri, and other digital assistants to answer short, informational queries such as, “Where’s a coffee shop near me?”. Meaning that now more than ever, businesses need to prioritize search engine optimization and specifically implement voice search tactics in their marketing strategy! And if you are reading this and wondering, “What is SEO?”, it might be worthwhile to sit down with our Maui marketing team.
- Responsive, Mobile-Friendly Site Design – With a large percentage of consumers utilizing mobile as their main means of brand, service, and product research, it almost goes without saying that your website needs a responsive and mobile-friendly design. And if you are not sure where to even start with that, create your Hawaii website design with our specialists!
So how do you find the right online marketing strategy for your business? If you are hoping to integrate these 2019 marketing trends, we suggest giving them each a try and seeing what works best for you. At the very least, you should have a general idea of how you can integrate each strategy into a campaign and keep it in your back pocket when you need to refresh tactics.
And if you have absolutely no idea where to start, schedule a free consultation and let’s break it down together!