Often used interchangeably, there has been some confusion out there as to what “digital marketing” vs “social media marketing” actually means. If you don’t have a clear understanding, this ultimately can be putting your business at a disadvantage. So what’s really the...
While the Hawaii real estate industry as a whole has had some interesting ups and downs over the years, it has been steadily increasing. And so has the competition! In this day and age, home buyers tend to do a lot of their research online before involving a pro but...
Marketing is constantly evolving. We know this, you know this, and we have covered this more times than we can count. So why do we keep talking about it? The best way to maintain a leg up on your competition is to understand that just because something works now...
With all the marketing trends out there, it is no surprise if you find yourself stuck in the same place you were before even though you are surrounded with the latest in best practices or hacks. While the advice you stumbled upon might be what’s trending in 2019, it...
While trends are constantly evolving, one thing that remains an effective way to craft a campaign that not only brings brand awareness but also transactions is the marketing funnel. Some businesses are shying away from the concept of the marketing funnel as it seems...
In this day and age, it should come to almost no surprise that marketing is constantly evolving and largely due to the advancement of tech. Because of this, it is crucial for brands to be aware that while reaching out to consumers is getting easier with the developing...
